• 융합경영연구
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• 제12권1호
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• 한국의상디자인학회지
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• 제15권1호
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• pp.175-189
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• 2013

This study was aimed at finding the effects of consumer experience related to experience providers of apparel companies on brand loyalty. The participants of this study included experienced SPA fashion brand shopping female consumers who are between the ages of 20 to 50 residing in Seoul. A total of 285 questionnaires were used for the survey of this study. Methods of data analysis included. The result of this study revealed the 9 factors of experience providers in apparel companies: co-branding, advertising, visual/verbal identity & signage, design & quality, physical environment, people, emotional environment, websites, and sales promotion. The 5 factors of consumer experiences were behavioral experience, relational experience, affective experience, intellectual experience, and sensory experience. The experience providers of the apparel company had a significant impact on consumer experience of SPA, such as behavioral experience, sensory experience, affective experience, intellectual experience and relational experience. Of all, consumer experience of SPA as well as behavioral, sensory and affective experiences had a positive impact on brand loyalty. In conclusion, experience providers, at the disposal of the apparel company, are tactical implementation components for creating consumer experience. Therefore, the marketing strategy of apparel companies should be focused on eliciting affirmative responses from consumers.

• 한국과학교육학회지
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• 제34권5호
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• pp.491-497
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• 2014

본 연구는 중학생의 과학에 대한 태도, 과학 학습 동기와 같은 정의적 특성과 자기조절학습 전략과 같은 인지적 특성의 과학 학업성취도에 대한 직 간접적인 효과를 검증하여 변인들 간의 구조적 관계를 규명하고자 하였다. 이를 위해 검사지를 통해 수집된 서울시 중학교 1, 2, 3학년 853명의 자료를 사용하여 변인들 간의 인과관계를 살펴보았다. 중학생의 과학에 대한 태도, 과학 학습 동기 및 자기조절학습 전략은 과학 학업성취도에 직접적인 영향을 미쳤으며, 과학에 대한 태도와 과학 학습 동기는 자기조절학습 전략에 직접적인 영향을 미치는 것으로 나타났다. 또한, 중학생의 과학에 대한 태도와 과학 학습동기는 모두 자기조절학습 전략을 매개로 과학 학업성취도에 간접적인 영향을 미쳤다. 그러므로 중학생의 과학 학업성취도를 향상시키기 위해서는 과학에 대한 태도나 과학 학습 동기와 같은 정의적 특성과 인지적 요인인 자기조절학습 전략을 동시에 고려하여 보다 종합적인 관점에서 교육할 수 있는 방안을 마련해야 할 것이다.

• 디지털융복합연구
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• 제17권10호
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• pp.149-158
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• 2019

조직 내의 세대, 인종, 성별이 다양해짐에 따라 갈등이 첨예하게 증가하고 있다. 이를 해결 하기 위해서 커뮤니케이션이 중요한데, 원활한 커뮤니케이션은 조직 내 긍정적 행동을 증가시킬 뿐만 아니라 부정적 행동을 감소시켜준다. 본 연구는 조직 내 커뮤니케이션의 만족이 조직에 대한 정서적인 몰입 및 이직의도와의 관계, 그리고 정서적 몰입의 매개효과 등을 일반 행정업무, 영업, 품질, 연구 등의 직무를 수행하는 보건의료업 종사자 267명을 대상으로 실증했다. 주요 시사점으로 조직 내 소통을 통해서 구성원들의 조직에 대한 태도가 결정된다는 것을 보여줬다는데 의의가 있으며, 최근과 같이 다양성이 증가하고 있는 시대에 조직 내 소통을 통해서 조직에 대한 몰입과 이직의도를 낮출 수 있다는 점을 밝혀냈다는데 실무적 기여점이 있다. 향후의 추가연구에서는 세대, 인종 및 성별 등의 다양성 요소에 따라서 그 효과성을 살펴볼 수 있을 것이다.

• 한국프랜차이즈경영연구
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• 제8권2호
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• pp.37-47
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• 2017

Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.

• 한국의류학회지
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• 제28권2호
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• 영어어문교육
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• 제5호
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• pp.1-25
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• 1999

The objective of the present study was to model the relationships between language learning strategy use and language proficiency among the Asian (Korean, Japanese, and Taiwanese) students studying English in the United States. The instruments were a language learning strategy Questionnaire and the Institutional Testing Program Test of English as a Foreign Language (ITP TOEFL). Structural equation modeling was utilized to model the relationships between language learning strategies and language proficiency. The present study found only weak relationships between language learning strategies and language proficiency. Only 13% and 15% of variance of the listening and grammar/reading factor were explained by the language learning strategies. The metacognitive strategies appeared not to have direct relationships to the language skill factors, as was found in other studies (Purpura, 1996, 1997). The effects of the social and affective strategies were very small. They in combination could account about 1% and 4% of the variance of the listening and grammar/reading factors.

• 한국학교수학회논문집
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• 제22권3호
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• pp.277-302
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• 2019

이 연구에서는 대학의 교양 교육과정으로 운영되는 '대학수학' 강좌에서 자기성찰 노트(SRN)를 활용한 수업을 진행하고 그것이 대학생들의 수학학습에 어떤 영향을 미치는지를 확인하고자 했다. 이를 위해, '대학수학' 세 분반, '대학수학II' 한 분반 수강생 등 95명의 대학생들을 대상으로 SRN 학습 전략을 활용한 수업을 진행하고 그 결과를 분석하였다. 학생들의 변화를 확인하기 위해, 정의적 영역 설문조사, 핵심역량 설문조사, 만족도 조사 등을 실시하여 자료를 수집하고 분석하였다. 그 결과, 다음을 확인하였다. 첫째, SRN을 활용한 수업에 참여한 대학생들의 수학에 대한 흥미, 자신감, 향후 기대감이 개선되었다. 둘째, SRN을 활용한 수업에 참여한 대학생들의 핵심역량(자기주도 역량, 소통 역량)이 증진되었다. 셋째, 이 연구에 참여한 학생들은 SRN을 활용한 학습 전략이 자신의 수학공부에 도움이 되었다고 평가했다. 넷째, SRN을 활용한 학습을 통해 학생들은 자신의 학습습관을 개선하고, 단점을 보완하며, 교수자와 실질적 의사소통이 가능하다고 평가했다.

• 우울조울병
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• 제9권2호
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• pp.78-86
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• 2011

Objectives : The aim of this study was to investigate relationship between perceived stress level, cognitive emotion regulation (CER) strategy and hope in group with high depressive symptom and higher-level perceived stress (H-H) and group with high depressive symptom and lower-level perceived stress (H-L) in patients with depression. Method : A total of 85 patients (over score of 16 by Beck depression Inventory; BDI) were surveyed with Cognitive emotion regulation questionnaire (CERQ), Perceived stress scale (PSS), and The state hope scale (SHS). Mean scores of CERQ and SHS were compared between relatively higher perceived stress and lower perceived stress groups. Correlation analysis and multiple linear regression analyses were performed to identify the effect of BDI, PSS and CER strategy on SHS in two groups. Results : In ANOVA, the level of hope and maladaptive CERQ score proved to be significantly lower among the H-H group than among the H-L group, while adaptive CERQ scores were not. In Regression analysis, the effective CER strategy in SHS were 'Refocus on planning' in H-H group, while it was 'Acceptance' CER strategy in H-L group. The final regression model explained 36% of the variance of SHS in H-H group and explained 21% of SHS in H-L group. Conclusion : These findings suggest that 'Refocus on planning' and 'Acceptance' cognitive emotion strategy are helpful in promotion of state hope on depression. Especially, 'Refocus on planning' strategy is more effective in high depressive symptom and high-perceived stress level, while 'Acceptance' strategy help to promote hope in high depressive symptom and low-perceived stress level in patients with depression.

• 한국컴퓨터정보학회논문지
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• 제15권10호
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• pp.183-190
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• 2010

본 연구는 대학 재학생들의 상위인지 전략에 대한 파악과 이 인지 전략에 영향을 미칠 수 있는 특별한 요인들이 무엇인지 알아보기 위하여 시도되었다. 대학 영어 과목을 수강하는 27명의 대학생을 대상으로 한 편의 에세이를 쓰게 하고 그 후 설문 조사를 하였다. 설문에는 영어 작문 경험에 대한 피 실험자들의 태도를 알아보고, 그들이 에세이를 쓸 때 주로 이용하는 상위 인지 전략에 관한 문항을 포함하였다. 설문조사에 대한 통계분석결과에 의하면, 비숙련 학생들은 숙련된 학생들과 마찬가지로 영어 에세이 쓰기에 관한 지식과 전략들을 많이 알고 있었다. 그러나 비숙련 학생들은 상위인지 전략에 대한 지식은 풍부했으나 에세이 작성 시에 문장의 정확도 및 세련됨 같은 질적인 면이 부족했음이 드러났다. 결론적으로 본 연구에서는 비숙련 학생들의 상위인지 전략의 적절한 사용의 실패가 그들의 성공적인 영어에세이 작성의 장애가 됨을 통계적 수치를 통해 그 원인을 파악했으며, 이는 학생들의 불안, 자신감의 결여와 같은 정서적인 요인에 영향을 받았음을 입증했다.