• 한국의류학회지
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• 제37권5호
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• pp.631-644
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• 2013

This study investigates the gaps between ideal and actual corporate social responsibility (CSR) by comparing levels of CSR perceptions and examining the relationship differences between CSR perception, perceived quality, and affective trust from a consumer perspective. Data from 315 adult samples were collected through a nationwide online survey. In order to compare ideal and actual CSR, the study employed the approach of latent means analysis (LMA) and multi-group comparisons within the framework of a structural equation modeling (SEM). The result of latent means comparison showed significant differences of perceptions on fashion CSR across ideal and actual contexts. Only actual economic CSR was evaluated higher than in the ideal context and the effect size of inter-management CSR was the largest among seven domains. Multi-group SEM revealed a significant discrepancy between ideal and actual CSR structural models that exhibited relationships of CSR perception, perceived quality, and affective trust. The paths from internal management and ethical CSR to perceived quality and from economic and philanthropy CSR to affective trust were different across ideal and actual contexts. Implying the understanding of consumer CSR perceptions and the mediating role of perceived quality, this study suggests that marketers narrow the gap between ideal and actual CSR.

• 아동학회지
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• 제35권4호
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• pp.167-177
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• 2014

The study examined the influences of age, empathy and perspective taking ability on altruistic lying in 5 and 6 year old children. Eighty three children answered a question as to whether a protagonist would lie after listening to three vignettes involving altruistic lies. Korean versions of the Affective Situation Test(AST) and cognitive perspective taking task were used to measure children's empathy and perspective taking respectively. The results of the study showed that there were significant differences in altruistic lying by age. Altruistic lie by children was positively related with their age, empathy and perspective taking ability. In particular, age and perspective taking ability are important factors influencing children's altruistic lie in young children in Korea.

• 한국수학교육학회지시리즈E:수학교육논문집
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• 제30권1호
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• pp.67-83
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• 2016

우리나라 수학교육에서 당면한 가장 큰 문제 중 하나가 수학 학습에서의 학생들의 인지적 영역과 정의적 영역의 심각한 불균형으로 인식되면서 이를 해소하기 위한 정의적 영역 요인 분석, 정의적 영역 측정 도구 개발, 정의적 영역 개선 방안 등에 대한 연구가 이루어지고 있다. 이 논문에서는 최근 11년간(2005~2015년) 한국학술지인용색인(KCI: Korea Citation Index) 등재(후보) 학술지에 실린 수학 학습에서의 정의적 영역 관련 논문 103편을 분석하고 관련된 논의와 이슈 동향을 파악하고, 연구 방향 설정 및 시사점을 모색하고자 하였다. 분석 결과, 수학 학습에서의 정의적 영역 관련 연구 편수가 특별히 증가하고 있지 않은 것으로 보아 사회적 관심도에 비해 학계의 관심이 다소 부족한 것으로 보인다. 연구 방법은 통계를 이용한 양적 연구가 가장 많이 활용되었으며, 연구 대상으로는 중학생을 대상으로 한 연구가 가장 많았고 초등학생 대상이 그 뒤를 이었다. 연구 주제는 수학 학습에서의 정의적 영역 요인 분석, 정의적 영역 인식 변화, 정의적 영역 측정 및 분석이 고르게 이루어졌으며, 특히 프로그램(활동, 문제해결 등) 적용에 따른 정의적 영역 변화(효과)에 대한 분석이 가장 많은 것으로 나타났다. 문화적 배경 요인들이 함께 고려된 수학 학습에서의 정의적 영역 인식 변화를 위한 집중적인 연구가 필요하다. 장기적인 안목에서 실효성 있는 방안 마련을 위해 교사, 학생, 학부모 등의 소통 공간이 필요할 것으로 보인다.

• 한국수학교육학회:학술대회논문집
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• 한국수학교육학회 2006년도 제11회 국제수학영재교육세미나프로시딩
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• pp.133-148
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• 2006

영재들의 학습 효과를 위해서는 학생들이 지적으로 준비가 갖추어졌다할지라도, 학생들의 지적 능력을 활성화하고 적극적인 학습 행동으로 동력화해야 한다. 이를 위해서는 수학교과에 대한 정의적 특성을 강조하지 않을 수 없다. 본 연구에서는 수학영재학생들의 수학교과에 대한 자아개념, 태도, 흥미, 수학불안, 학습습관과 같은 수학교과에 대한 정의적 특성들을 분석하였다.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.127-134
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• 2023

Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies

• 한국학교수학회논문집
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• 제9권1호
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• pp.41-55
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• 2006

영재들의 학습 효과를 위해서는 학생들이 지적으로 준비가 갖추어졌다할지라도, 학생들의 지적 능력을 활성화하고 적극적인 학습 행동으로 동력화해야 한다. 이를 위해서는 수학교과에 대한 정의적 특성을 강조하지 않을 수 없다. 본 연구에서는 수학영재학생들의 수학교과에 대한 자아개념, 태도, 흥미, 수학불안, 학습습관과 같은 수학교과에 대한 정의적 특성들을 분석하였다.

• 한국의류학회지
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• 제46권4호
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• pp.583-599
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• 2022

This study aims to clarify the implications of rapidly growing live commerce in China by examining the multifaceted aspects of social presence, in particular to help small commerce operators and platform companies. It examines the effect of cognitive and affective social presence on consumer engagement by evaluating consumption values and trust in streamers. In this survey study, the responses of 221 individuals residing in large cities of China were analyzed using structural equation modeling. The results showed that cognitive social presence had a positive effect on consumer engagement by mediating the utilitarian value and trust in streamers. Furthermore, affective social presence had a positive effect on consumer engagement through the hedonic value and trust in streamers. Thus, our research provides a new perspective to approaching a multidimensional social presence and understanding consumer behavior in live commerce. Moreover, it contributes to the application and expansion of social presence theory in this field.

• 한국프랜차이즈경영연구
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• 제8권2호
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• pp.37-47
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• 2017

Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.

• 영어어문교육
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• 제11권1호
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• pp.17-36
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• 2005

The purpose of this study is to examine the ways in which CALL apply to enhance the motivational aspects of second language learning. Theories relevant to social, cognitive, and affective foundations of motivation are first reviewed to demonstrate the important role of motivational influences in improving learners' affect and achievements. Then, implications arising from such theories in strengthening the motivational aspects of CALL are explicated in the second part. With the spread of computer technology in language classrooms, the innovative role of CALL in the development and maintenance of intrinsic motivation can be illustrated. Specifically, CALL may provide cognitively supportive instruction geared towards improving students' performance. Also, it has been reported from the affective perspective that CALL can captivate learners' attention, promote their feelings and expectations of success, improve perceptions of control, and increase positive attributions to effort and ability. Finally, from a social learning perspective, CALL may enhance learners' self-efficacy and foster their achievement and positive affect through social interactions, proximal goal-setting, and attributional feedback. In the framework of CALL, students seem to be benefited by the immediacy and authenticity of contact with target languages and cultures made at their choices and decisions.

• 한국의류학회지
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• 제35권6호
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• pp.646-658
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• 2011

Wide-spread practitioner literature exists for the one-to-one marketing effect from a firm's perspective; however, limited research discusses the psychological effect of one-to-one marketing from a consumer's perspective. The authors test a model that integrates the level of consumer-perceived one-to-one marketing effort (OTO-E), instrumental (i.e., perceived usefulness) and affective benefits (Le., pleasure and arousal), and attitude toward the e-store (ATE). The analysis of an online survey (conducted with 195 U.S. undergraduates) confirms the positive effect of level of OTO-E on the benefits that influence ATE. In addition, it reveals the positive effect of the affective benefits on the instrumental benefit. The results expand the current research on the value of one-to-one marketing by presenting a consumer-oriented approach. As the study was conducted in the U.S. market with intense consumer demands for individuation of service, the results should provide useful managerial/ theoretical implications to Korean apparel e-tailers, concerning their future implementation of one-to-one marketing.