• 한국수학교육학회지시리즈D:수학교육연구
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• 제25권1호
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• pp.21-43
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• 2022

Investigating the relationship between intrinsic and extrinsic motivation and their effects on affective mathematics engagement in a cultural context is critical for determining which types of motivation promote affective mathematics engagement and the relationship with cultural affordance. The investigation in the current study is comprised of two dependent studies. The results from Phase 1 indicate that attitude and emotion are better explained by extrinsic motivation, while self-acknowledgment and value are better explained by intrinsic motivation. The results of Phase 2 indicate that the Korean sample has greater extrinsic motivation, attitude, and emotion, while the U.S. sample has greater intrinsic motivation, self-acknowledgment, and value. The key outcome for this research is that disentangling cultural affordance from the emotional and cognitive structures is impossible.

• 한국지구과학회지
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• 제36권4호
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• pp.360-366
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• 2015

이 연구의 목적은 STEAM 프로그램이 고등학생의 정의적 영역에 미치는 효과를 알아보는 것이다. 이를 위해 '산사태와 우리생활'을 주제로 한 STEAM 프로그램을 개발하여 고등학교 과학 동아리 학생 16명에게 7주 동안 적용하였다. 정의적 영역에 관한 과학적 태도 검사를 사전과 사후에 실시하였으며, 프로그램 적용이 끝난 후 STEAM 프로그램에 관한 설문조사 및 심층인터뷰를 실시하였다. 과학적 태도의 관점에서 STEAM 프로그램은 즐거움, 가치, 자신감, 그리고 일반적인 과학적 태도에서 긍정적 효과를 가져 온다는 것이 나타났다. 프로그램 평가 설문지 결과를 살펴보면 정의적 영역에 도움이 되었다고 응답한 학생이 가장 많았으며 인지적 영역에서도 긍정적 변화가 있음이 확인되었다.

• 한국조리학회지
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• 제23권6호
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• pp.99-109
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• 2017

This study aims to investigate the impacts of marketing motive (public- vs. firm-interest) and ad appeal (soft- vs. hard-sell) types on consumers' ad attitudes and behavioral intention in hotels' green advertising. From 711 US respondents, a multivariate analysis of covariance (MANCOVA) was employed to test main effects of marketing motive and ad appeal types on ad recipients' affective and cognitive ad attitudes, while controlling their environmental consciousness. Further, the study conducted a multiple regressions analysis to examine the influence of ad attitudes on respondents' intention to visit the hotel. The study found that a public-serving claim can yield more positive affective ad attitude than a firm-interested claim, regardless of ad image type (soft- or hard-sell image). The result also revealed that a soft-sell ad image can elicit more positive affective ad attitude than a hard-sell one. On the other hand, the study showed that consumers' affective and cognitive ad attitudes are significant predictors of behavioral intention (i.e., visit intention). The study provided theoretical and managerial implications for hospitality researchers and hotel marketers to effectively design hotels' green advertising to ultimately increase consumers' visit intention.

• 유통과학연구
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• 제14권2호
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• pp.103-111
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• 2016

Purpose - Many variables are needed for brand loyalty such as brand attitude, brand attachment, brand love and brand commitment. Thus, we should manage these all variables successfully for strong and differentiated brand equity. This study aims to identify the process of how the brand value propositions affect the brand attitude and brand attachment. This study specially conceptualizes that not only utilitarian value and hedonic value influence the brand attitude but also hedonic value influences the brand attachment. This study focuses on the moderating role of consumer involvement such as cognitive involvement and affective involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research design, data, and methodology - The five hypotheses were proposed and tested in this study. Three hypotheses were about the relationship among the brand value propositions(utilitarian value and hedonic value), brand attitude, and brand attachment. The other two hypotheses were about the moderating effect on consumer involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research data were collected from the students of universities located in Daejeon-Si and Chungchungnam-Do. For the purpose of test the hypotheses empirically, the 208 responses were used. We utilized SPSS18.0 for statistical analysis such as reliability test, factor analysis, and regression analysis. Results - The results show that the utilitarian value and hedonic value have influence on the brand attitude positively. The results also show that the hedonic value has influence on the brand attachment positively. We found that there is a moderating effect on the cognitive involvement in the relationship between the utilitarian value and the brand attitude. However, there is no moderating effect on the affective involvement in the relationship between the hedonic value and brand attachment. In Summary, 4 of 5 hypotheses in this study were supported and 1 hypothesis was not supported. We should identify the reason why the hypothesis 5, the moderating effect of the affective involvement in the relationship between the hedonic value and brand attachment, was rejected in this empirical analysis. Conclusions - Both the utilitarian value and the hedonic value that propose a brand are important for brand attitude. Specially, the hedonic value is important for brand attachment. Companies should provide the consumers with both the utilitarian value and the hedonic value in a balanced way for their favorable brand attitude and strong brand attachment. In the retail industry, the balance between the utilitarian value and the hedonic value is important in that there are many product brands and store brands providing consumers with various benefit and values. Also, there are possibilities that the causal relationships among brand value propositions, brand attitude and brand attachment are moderated by consumer involvement such as cognitive involvement and affective involvement. Companies should understand and consider consumer involvement for their efficient and effective brand management decision making.

• 한국수학교육학회지시리즈A:수학교육
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• 제62권1호
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• pp.151-173
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• 2023

본 연구에서는 고등학생의 수학에 대한 정의적 태도에 영향 미치는 요인을 학교 수학 수업, 학교 수학 평가, 수학 교과서, 수학 사교육, 진학과 진로, 사회 분위기의 측면에서 다각도로 살펴보았다. 학년과 전공, 학업성취도, 성별, 학교 소재지에 따른 고등학생 1,029명을 대상으로 설문조사를 수행하였으며, 그 결과에 대해 SPSS ver 29.0을 이용한 기술통계량, t 검정과 ANOVA, 카이제곱 검정을 실시하였다. 분석 결과, 첫째, 학생 전체적으로 진학과 진로 및 학교 수학 수업이 수학에 대한 정의적 태도에 영향을 미치는 것으로 나타났다. 둘째, 학생의 학업성취도와 성별에 따라 정의적 태도에 영향 미치는 요인에 통계적으로 유의미한 차이가 나타났다. 셋째, 학생 변수에 따라 수학에 대한 정의적 태도에 영향 미치는 각 요인의 세부항목에 대한 학생 반응에 차이가 있었다. 본 연구는 고등학생의 수학에 대한 정의적 태도 개선을 위해 수학 수업 방식의 다양화, 수학 교과서 개선, 수학 사교육에의 올바른 참여, 진학과 진로에서 수학의 활용성 및 사회에서 수학의 중요성에 대한 학생의 인식 개선, 부모의 정서적 지지가 필요함을 제안한다.

• 한국초등과학교육학회지:초등과학교육
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• 제31권4호
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• pp.436-449
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• 2012

This study aimed to investigate primary students' science-related attitudes through the literature review. Ninety-four papers published in domestic science education journals, since 1990, were collected and were followed by content analysis. In this study, science-related attitude was conceptualized as attitude toward science, scientist, science-related occupations, and school science, which is composed of cognitive, affective and behavioral domains. Based on the conceptualization, the instruments used for measuring students' attitudes were analyzed. The analysis of definition of science-related attitude in the articles showed different foci on cognitive, affective and behavioral domains. To suggest the effective instruction for enhancing students' science-related attitudes, this study identified students' attitude with gender, grade, residence and achievement level. The result showed that male, urban, higher-grade and better performed students had more positive attitude than female, rural, lower-grade and less performed students. As for the factors in science-related attitude, I categorized the factors into personal, environmental and pedagogical aspects, and found that psychological elements in all domains were most influential to students' change of science-related attitudes. It is interesting to note that students showed dichotomous views about experiment and that task-oriented instruction failed to enhance students' attitude. Based on the research findings, this study suggests effective instruction for improving students' attitudes and future research for science education.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.866-876
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• 2013

관광 서비스 업체들은 광고라는 커뮤니케이션 수단을 이용하여 고객들의 태도를 자사 상품에 호의적으로 변화 또는 유지 시키려 노력한다. 그리고 효과적인 설득적 메시지를 전달하기 위하여 광고실행 방법에 변화를 주고자 한다. 본 연구에는 감성적 광고실행과 인지적 광고실행 유형이 고객들의 광고태도, 상표태도, 그리고 구매의도에 상이한 영향을 미치는지에 대하여 조사하였다. 연구결과 광고실행의 유형에 따라 영향력의 정도에 차이를 보이는 것으로 파악되었다. 그리고 감성적 광고실행 방법을 적용한 광고의 경우 광고태도는 상표태도에 유의한 영향을 미치나 구매의도에는 유의한 영향을 미치지 못하는 반면, 인지적 광고실행의 방법의 광고의 경우는 광고태도가 상표태도 및 구매의도에 미치는 영향의 정도는 크지 않으나 두 변수에 모두 유의미한 영향을 미치는 것으로 파악 되었다.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.489-498
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• 2012

본 연구는 여행박람회 방문객의 인지적 태도와 정서적 태도 요인이 심리적 만족과 방문만족에 미치는 영향을 연구하여 마케팅전략을 수립하고 기업의 성과를 높이는데 중요한 자료로 활용하고자 하는 연구목적을 가지고 있다. 본 연구를 위하여 2012년 하나투어 여행박람회 방문객 240명을 대상으로 설문조사를 실시하였고, 회수된 203부의 유효설문지를 바탕으로 분석을 하였다. 연구결과 첫째, 여행박람회 방문객의 인지적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 여행박람회 방문객의 정서적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 여행박람회 방문객의 만족에는 참가태도가 중요한 영향을 미치는 요인임을 우선적으로 인식하는 것이 필요하다. 또한 방문객의 만족도가 긍정적 행동의도에 옮겨질 수 있도록 적극적인 마케팅 활동에 대한 전략을 수립하고, 차별화된 아이템과 콘텐츠가 개발된 여행박람회가 기획되어야 하겠다.

• 한국초등과학교육학회지:초등과학교육
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• 제19권2호
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• pp.29-41
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• 2000

The purpose of this study is to examine the effects of the Portfolio applied science instruction on the students' scientific affective domain and perceptions of portfolio in elementary schools. Portfolio applied science instruction of the 6th grade science unit 'Environment pollution and Nature protection' was developed for this study. Traditional instruction was implemented to the control group and portfolio applied science instruction was implemented to the experimental group. Pretests of the scientific affective domain were administered to both groups. The treatment was given for about seven weeks for both groups. Instruments about scientific affective domain were administered to both groups. A questionnaire on perception of portfolio applied science instruction was given to the experimental group after the treatment. The results were analyzed using t-test on the students' scientific affective domain. The results of this study are as follows: 1. Portfolio applied science instruction program for elementary schools was developed. Students themselves determine the portfolio learning goal in a portfolio applied science instruction. Students construct the portfolio and they evaluate themselves and other colleagues. Also teachers go on portfolio applied science instruction considering portfolio purpose, concepts, evaluation. 2. There was not a statistically meaningful difference between an experimental group and a control group o]1 the students' scientific affective domain. In three sub categories of a scientific affective domain, the science perception, the interest on science and scientific attitude, there were not statistically meaningful difference among them. 3. As the results of the questionnaire on perceptions of portfolio, they didn't understand it very well but after learning portfolio, they showed positive attitude to perceptions of portfolio. Students in portfolio applied science instruction like more the portfolio applied science instruction than general instruction. 4. Portfolio applied science instruction has an useful value as a method of teaching and evaluation. Students and teachers can produce various portfolios products in portfolio applied science instruction. As a conclusion, portfolio applied science instruction was not statistically meaningful on the students' scientific affective domain, but it gives positive effects on perceptions of portfolio in elementary schools. Therefore, portfolio has an educational value as a method of teaching and evaluation for students' growth. In the future, teachers and students must have interaction and feedback in portfolio applied science instruction.

• 한국의류산업학회지
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• 제20권2호
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• pp.191-201
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• 2018

The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.