• 한국실내디자인학회논문집
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• 제20호
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• pp.114-120
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• 1999

The study on architecture can be started with the aesthetic attitude which cognizes it as the art of the space. Architectural space as the subject of the aesthetical study, however, has been ignored such a long period though it should be centered of the whole architectural theory. Even it has not been dealt with independently but just only as a part of aesthetic or artistic field. Also it is true that academic approach to the architectural space as per the aesthetic cognition has not been done so satisfactorily. This study, therefore, aims at prescribing compositional scope from aesthetic cognition of architecture understanding the rational function, mechanic structure, and artistic beauty by man's subject standard of judgement as per the space, the special sphere of architecture. For the absolves, the architectural space in this study is not approached as the spatial art with the meaning of being included the arts general, but with the meaning of intrinsic peculiarity of architecture, based both in practicality of scientific concept and arts of the aesthetic notiov. In order words, the essence of architecture can be prescribed as the architectural realities as the functional, formal and symbolical space not simply the spatial art, and its real but aesthetic meaning can be cognized aesthetically.

• 패션비즈니스
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• 제12권3호
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• pp.16-30
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• 2008

The purpose of this study is to inquire into the necessity and problem of the study on beauty aesthetics, and the direction and method of its study theoretically by applying the concept of aesthetics to the beauty art as an attempt to build up aesthetic concepts of beauty art. As results of inquiry, the study on beauty aesthetics is essential for the adaptation to demands for the creativity of beauty art. As for problem of study on beauty aesthetics, it is necessary to conduct an aggregate study at various angles since the aesthetic value of beauty art (hairstyle) is realized by interaction of the social cultural value or practical value and pure artistic value, and the unique cosmetic beauty of any era or nation group individual is created on the basis of hair designers and individual spirit, emotion and taste, etc. and its perceptual aesthetic enjoyment is accomplished variously. As for the direction and method of study on beauty aesthetics, the quest with abstract speculative self-examination into the beauty having its subjective meaning must be accomplished. This thesis would like to contribute to the building up of beauty industry field as beauty arts based on the aesthetics by successive coming forward of personnel for beauty who combine the aesthetic abilities meeting the diversified requirements of modern society and by improving the recognition of persons recognizing the beauty industry field as a technical field only.

• 한국생활과학회지
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• 제16권2호
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• pp.421-432
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• 2007

The purpose of this study was to investigate the relationships between appearance-related attitude(attitude toward appearance, body satisfaction) and clothing attitude, and to examine how clothing attitude was influenced by appearance-related attitude. The method of this study was survey research by using questionnaires. Subjects were 700(middle school students 217, high school students 227, university students 256) girl students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows program was utilized to calculate frequency, mean, factor analysis, cronbach's $\alpha$, one-way ANOVA, Pearson's correlation, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response clothing attitude emerged five dimensions(fashion pursuit, gender attractiveness, self-expression, aesthetic, and modesty). University school girls' students showed higher attitude toward appearance, body satisfaction, clothing attitude except of modesty. Clothing attitude variables except of modesty had positive correlations with appearance-related attitude. However, modesty of clothing had negative correlations with appearance-related attitude. As a conclusion, adolescents' appearance-related attitude constituted important characteristics which could affect clothing attitude directly.

• 대한가정학회지
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• 제20권2호
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• pp.53-63
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• 1982

The purpose of this study were; (1) to investigate the relationship between the general values and 3 aspects of clothing behaviors. (2) to investigate attitudes toward Korean clothing between students and their mothers. General values were measured by the Allport-Vernon-Lindzey Study of Values(Part 1 only), which determines relative prominence of six basic values. Three aspects of clothing behaviors were assessed by statements dealing with satisfaction, exhibitionism, and fashion. Korean clothing measures consisted of statements dealing with positive and negative attituded toward psychological and practical aspects. The samples consisted of 200 students(student group) and 100 mothers (mother group) in Daejon. The data were analyzed by correlation and t-values. The results obtained through this study were as follows: 1) Positive relationship were found between: (1) Aesthetic value and the exhibitionism of clothing, (2) Aesthetic value and the fashion of clothing. Negative relationships existed between (1) Theoretical value and the exhibitionism of clothing, (2) Economic value and the fashion of clothing, (3) Social value and the fashion of clothing. 2) Significant differences were found between two groups(students and their mothers) : Economic, aesthetic, and political values as well as exhibitionism and fashion in clothing behaviors. 3) In general, highly positive attitude toward Korean clothing was found on psychological aspect, while highly negative attitude was found on practical aspect. Significant differences were found between two groups; (1)‘Graceful’of psychological aspect and‘economic’,‘inexpensive’of practical aspect in positive attitudes toward Korean clothing, (2)‘Unsuitable to current life style’,‘not modern’and‘not beautiful’of psychological aspect in negative attitudes toward Korean clothing.

• 한국의류학회지
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• 제35권4호
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• pp.442-454
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• 2011

This study analyzed the present uniform satisfaction, uniform satisfaction followed by physical satisfaction, attitude for uniform, purchase attitude for uniform, satisfaction for design, preference for design, and attitude for uniform alteration behavior by distributing questionnaires to high school girl students in Daejeon City. The results of the study are as follows. The study distributed questionnaires to 319 high school girl students in Daejeon City and analyzed the satisfaction factors for their uniforms. As the result, this study induced four factors. The average value of each factor appeared in order of symbolic satisfaction, management satisfaction, activity satisfaction, and aesthetic satisfaction to show that high school girl students were the most dissatisfactory in aesthetic satisfaction. When the study examined the realities of uniform alteration, it showed that 71.2% of them altered their uniforms. In the alteration of a jacket and a skirt, they altered their jackets shortly and tightly in the mass in the order of: waist measurement, jacket length, breast width, shoulder width, and girth of the chest in a jacket. For a skirt, they altered their skirts tightly as a jacket in the order of: skirt length, waist measurement, and the girth of hip.

• 한국의류학회지
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• 제36권7호
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• pp.690-702
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• 2012

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

• 한국의상디자인학회지
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• 제25권3호
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• 한국생활과학회지
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• 제13권6호
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• pp.943-957
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• 2004

The purpose of this study is to 1) understand the importance of brands, which are known as one of the key purchasing points to consumers today; 2) 10 clearly clarify the various attributes of goods well-known to consumers; 3) to research the effect of the goods attributes on brand attitude. We examined 465 consumers to understand a purchase or a shopping habit with national and non-brand. The study used SPSS 11.0 package for a data analysis. Then using varimax rotation, we employed a factor analysis to analyze the data and obtain Cronbach ${\alpha}$ value. For more specific data analysis, we conducted t-test, regression analysis, and x2 analysis. The results are as followings: 1. The goods attribute is classified into product attribute, shop attribute, and price attribute. The product attribute is divided into wearability, labeling of size and quality, aesthetic expression, brand expression-harmony, textile-suitability, manageability and product assortment. The shop attribute is into shop environment, shopping convenience, promotion, salesperson service, convenience of location, shop's reputation. The price attribute is into price reasonability, price value, price economy, and price information. 2. The product attribute is different, by national and non-brands, in wearability, labeling of size and quality, brand expression-harmony, textile-suitability, manageability. The shop attribute had a significant difference in environment of shop and its reputation, and the price attribute had one only in price economy. 3. The brand attitude was affected by wearability, aesthetic expression, shop environment, price value, and price information. 4. Also, there exists a difference by demographic variables(age, job, academic background, marriage, income level) in brand attitude. For example, national brands have its consumers with the following variables: higher education, higher income, professional job, over 20s, and married.

• 아태비즈니스연구
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• 제13권1호
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• pp.317-333
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• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• 복식
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• 제54권5호
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• pp.95-107
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• 2004

Elegance in dress has existed as one of the important archetypes of aesthetic consciousness through the times. Nevertheless, there has generally been Ignored the Idea of analyzing it. The purpose of this study is to provide a framework for a better understanding of the beauty of dress by constructing the concept of elegance in dress as both one of aesthetic categories in dress and refined taste in the sociocultural contexts. For the purpose, the documentary study in sociocultural and aesthetic contexts has been executed. Considering from the holistic viewpoint, elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding. It is expressed visually through not only the carefully contrived dress hut also a sort of aura of dressed body - a combination of appearance, behavior, attitude, manner etc.- with skillful ease. The aesthetic values of elegance consist of luxury, nobility, refinement, femininity, harmony Luxury means rarity and opulence of materials, craftsmanship for excellent qualities, genuineness. Nobility, related to the lady and the gentleman, can be explained as neatness. decency. modesty. and appropriateness for formal occasions. Refinement involves artifice, sophistication, maturity, and subtleness. Femininity reflects the characteristic of feminine attractiveness such as the dainty, the florid, the sweet. Harmony means organic unity. matching with body, moderation in opposition to exaggeration. These values has rather interactivity than exclusion. It is refinement and harmony that are centered on of all values.