A Study on advertising service quality, communication and store image -Focusing on Mobile TV advertisement- (광고서비스품질, 의사소통, 점포이미지에 관한 연구 - 휴대폰 TV광고를 중심으로 -)
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- Proceedings of the Safety Management and Science Conference
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- 2009.04a
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- pp.309-320
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- 2009