• 제목/요약/키워드: adolescent consumers

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청소년 소비자의 구매의사결정과 수입상품 선호도 (Decision making process & preference for imported products of adolescent consumers)

  • 박명숙;강은희
    • 한국가정과교육학회지
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    • 제12권2호
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    • pp.107-122
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    • 2000
  • The purposes of this study were to investigate the decision making process & preference for imported products and to suggest the systematic education programs for adolescent consumers. The data for this research were attained from 426 middle & high school students in Pohang. The data were analyzed by frequency distribution. mean standard deviation analysis of variance t-test, χ(sup)2-test and Pearson’s correlation with SAS program. The results of this study were as follows: 1. preference for imported products was significantly different according to sex, amount of pocket money, region. T.V advertising, friends and the attitude of their mothers. 2. Decision making process was composed of 4 dimensions in this study; information sources criteria for products problem experience of consumption and type of problem solving. In case of information sources there was a signifiant difference according to sex. grade level of parents’education. Criteria for products were significantly different according to sex grade. level of father’s education type of father’s job amount of pocket money and how they gained their pocket money. Consumption problem experience & type of problem solving were significantly different according to sex and grade. 3. Preference for imported products was significantly different according to criteria for products and consumption problem experience out of adecision making process.

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청소년의 재정적 태도와 소비행동 및 재정만족도 (A Study on Financial Attitudes, Spending Behaviors and the Financial Satisfaction of Adolescent Consumers)

  • 홍은실
    • 가정과삶의질연구
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    • 제24권2호
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    • pp.73-92
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    • 2006
  • This paper investigates the causal relationships between financial attitudes, spending behaviors and the financial satisfaction of adolescent consumers. The study used Cronbach' $\alpha$, t-test, one-way ANOVA, Duncan's multiple range test, multiple regression and path analysis for statistical analysis and applied it to 1,252 questionnaires. The results are summarized as follows: Path analysis revealed that the financial satisfaction of adolescents had a direct linear relationship with variables such as grade, sex, financial attitudes. (financial situation compared to past and financial situation compared to others) and types of spending behaviors (planned, conspicuous and excessive). Planned spending behavior was the most influential variable on financial satisfaction. Planned spending behavior had positive linear relationship with the attitude toward the past financial situation. Conspicuous spending behavior had positive linear relationships with the attitudes toward the past financial situation and the financial situation compared to others. However, it showed negative relationship with the attitude toward a future financial situation. Impulsive spending behavior had a positive relationship with the attitude toward others' financial situation. Excessive spending had a positive relationship with the attitude toward a past financial situation but showed a negative relationship to the attitude toward others' financial situation.

삶의 질과 의복의 자아근접도 (Quality of Life and Proximity of Clothing to Self Scale)

  • 전경숙;박혜정
    • 한국의류학회지
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    • 제32권7호
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    • pp.1065-1074
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    • 2008
  • The purpose of this paper was to present the proximity of clothing to self(PCS) which is a subjective measure developed by Sontag and Lee(2004). PCS is the scale to examine the relationship between self and clothing. Since PCS scale was prepared for American consumers, it is necessary to verify the validity as a measure to Korean consumers. Consumers' quality of life are functionally related to satisfaction with all of life's domain and subdomains. Clothing in life facilitates the creativity and expressiveness to the wearer, especially to adolescent. The concept of bottom-up spillover effect developed by Lee et al.(2002) was adopted as research model. Data were gathered by surveying university students using convenient sampling, 419 questionnaires were used in the statistical analysis. It was proved that PCS scale was effective measure to Korean consumers. And also PCS scale could be a proxy indicator in view of the fact that clothing was deeply related to consumers' quality of life.

청소년 소비자의 돈에 대한 태도와 과시소비성향이 비윤리적 소비행동에 미치는 영향 (The Effects of Adolescent Consumers' Attitudes toward Money and Conspicuous Consumption on Unethical Consumption Behavior in Commercial Transaction)

  • 박명숙
    • 한국지역사회생활과학회지
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    • 제23권4호
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    • pp.509-522
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    • 2012
  • The purpose of this study was to explore the effects of adolescent consumers' attitudes toward money and conspicuous consumption on unethical consumption behavior in commercial transactions. The main survey was conducted targeting 290 middle and high school students. As a result of this research, first in the case of adolescent's attitudes toward money, the symbol for happiness and success was 3.11 and the means of control was 1.77 respectively. The level of conspicuous consumption behavior was 2.75 and the level of unethical consumption behavior scored as passive unethical consumption behavior was 1.38 while the active unethical consumption behavior was 2.10. Second, in the case of the attitude toward money as a means of control, it differentiated according to the level of living and the amount of allowance. Conspicuous consumption behavior differentiated according to the amount of allowance and the father's education. Active unethical consumption behavior showed a difference according to the amount of allowance and the father's education. Multiple linear regression analysis conducted to identify relative effects of the variables that affect unethical consumption behavior, in case of passive unethical consumption behavior, showed that conspicuous consumption(${\beta}$=.23, p<.01) and attitudes toward money as a means of control(${\beta}$=.29, p<.001) with an explanatory power of 18%. In the case of active unethical consumption behavior, showed that sex(${\beta}$=.16, p<.05), father's education(${\beta}$=-.15, p<.05), attitudes toward money as means of control(${\beta}$=.18, p<.5) and conspicuous consumption(${\beta}$=.36, p<.001) with an explanatory power of 26%.

남녀 중학생의 과시소비경향에 관한 연구 (The Propensity for Conspicuous Consumption of Middle School Students)

  • 이은정;이형실
    • 한국가정과교육학회지
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    • 제16권4호
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    • pp.167-176
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    • 2004
  • 본 연구에서는 남녀 중학생의 과시소비성향 수준을 알아보고 과시소비성향에 영향을 미치는 관련 변인들을 검증하여 청소년의 소비생활을 분석함으로써 청소년의 과시소비성향에 대한 실태를 파악하고. 건전한 청소년 소비문화의 형성을 위한 청소년 소비자 교육의 기초 자료를 제공하는데 그 목적이 있다. 경기도 구리시에 있는 중학교 2학년 남녀학생 530명을 대상으로 하여 얻어진 결과를 요약하면 다음과 같다. 첫째. 남녀 중학생 청소년의 과시소비성향은 중간정도로 나타났다. 과시소비성향의 하위영역인 지위인식적 과시소비성향, 브랜드지향적 과시소비성향, 수입품지향적 과시소비성향도 중간정도로 나타났으나 유행지향적 과시소비성향은 약간 높았다. 둘째, 청소년의 과시소비성향은 성별에 따라 차이가 있었다. 남학생의 과시소비성향이 여학생보다 높은 것으로 나타났다. 셋째, 청소년의 과시소비성향은 또래집단과 대중스타, 자아존중감에 의해 영향을 받는 것으로 나타났다. 청소년 소비자는 또래집단과 대중스타의 영향을 많이 받을수록, 자아존중감이 낮을수록 과시소비성향이 높았다.

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라이프스타일 유형이 외식 구매 의사 결정 과정에 미치는 영향 (The Effect of Lifestyle Patterns on Decision Making Process for Foodservice Purchase)

  • 김기영;배현수;허준
    • 한국조리학회지
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    • 제14권4호
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    • pp.257-268
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    • 2008
  • The purpose of this study was to conduct factor analysis on Foodservice consumers' lifestyle patterns in dietary life, classify lifestyle patterns, and identify how lifestyle patterns influence the 5 stages of decision making process for purchase. Among 300 copies of the distributed questionnaire, 259 copies were collected for this study. It used a total of 283 copies as the effective samples for empirical analysis except 12 copies with false entries among them. For data analysis, it conducted frequency analysis, validity and reliability analysis, factor analysis, and multiple regression analysis using SPSS 12.0. As a result, Hypothesis 1 was significant while Hypothesis 2, 3, and 5 were partially significant. On the contrary, Hypothesis 4 was not significant. Therefore, lifestyle patterns had partially significant effects on decision making process for dining-out purchase. This study subdivided dining-out consumers' lifestyles which were limited to dietary life, and also subdivided decision making process for dining-out consumers' dining-out purchase into five stages. It is significant and very suggestive that this study identified what lifestyle patterns concretely had significant effects on the specific decision making stage. In the future, the researches on adolescent class and silver class should be executed continuously.

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개방화에 대한 소비자의식과 소비자교육정책 (Consumer Consciousness toward Market Opening and Consumer Education Policy)

  • 박수경
    • 가정과삶의질연구
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    • 제13권4호
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    • pp.181-198
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    • 1995
  • The purpose of this was to identify the level of adolescent consumers' knowledge consumer attitudes and consumer needs toward market opening and to investigate the influencing variables Data have been collected through questonnaires with 929 middle school high school university students residents of Seoul The major findings are : 1) The average score of consumer knowledge about market opening was 5.26 on the scale of 1-10 2) Consumer attitudes toward market opening were some positive and differed significantly according to grade sex foreign travel experience economic status comsumer knowledge about market opening. 3) The level of consumer education needs was so high and consumer education needs differed significantly according to grade sex consumer knowledge and consumer attitudes toward market opening. 4) Adolescent consumer needs for government consumer business role were so high and the business role was considered most important.

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청소년 소비자들의 불평행동 유형과 소비자태도 유형 (The types of complaining behavior and the consumer attitudes of the high school students, Chunlabuk - do)

  • 동환숙;김정훈
    • 한국농촌생활과학회지
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    • 제6권1호
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    • pp.65-72
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    • 1995
  • This article explores : 1) There were significant differences in the behavioral aggressiveness and the recognition about economical and psychological benefits related to complaining behavior. 2) The significant differences were found in the trust, distrust and behavioral aggressiveness related to types of consumer attitudes. 3) The satisfaction with the purchasing behavior was significantly explained by the distrusted relationship, the recognition of economic and psychological benefits, private complaining behavior types and aggressive types of consumer attitudes.

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The effect of low glycemic index diet on body weight status and blood pressure in overweight adolescent girls: a randomized clinical trial

  • Rouhani, Mohammad Hossein;Kelishadi, Roya;Hashemipour, Mahin;Esmaillzadeh, Ahmad;Azadbakht, Leila
    • Nutrition Research and Practice
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    • 제7권5호
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    • pp.385-392
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    • 2013
  • Although several studies have assessed the influence of the glycemic index on body weight and blood pressure among adults, limited evidence exists for the pediatric age population. In the current study, we compared the effects of low glycemic index (LGI) diet to the healthy nutritional recommendation (HNR)-based diet on obesity and blood pressure among adolescent girls in pubertal ages. This 10-week parallel randomized clinical trial comprised of 50 overweight or obese and sexually mature girls less than 18 years of age years, who were randomly assigned to LGI or HNR-based diet. Macronutrient distribution was equivalently prescribed in both groups. Blood pressure, weight and waist circumference were measured at baseline and after intervention. Of the 50 participants, 41 subjects (include 82%) completed the study. The GI of the diet in the LGI group was $42.67{\pm}0.067$. A within-group analysis illustrated that in comparison to the baseline values, the body weight and body mass index (not waist circumference and blood pressure) decreased significantly after the intervention in both groups (P = 0.0001). The percent changes of the body weight status, waist circumference and blood pressure were compared between the two groups and the findings did not show any difference between the LGI diet consumers and those in the HNR group. In comparison to the HNR, LGI diet could not change the weight and blood pressure following a 10-week intervention. Further longitudinal studies with a long-term follow up should be conducted in this regard.

Nutrient Intake Status of Koreans by Income Level and Age Group Analyzed from 2001 National Health and Nutrition Survey Data

  • Lee, Joung-Won;Cho, Han-Seok
    • Journal of Community Nutrition
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    • 제6권2호
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    • pp.67-77
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    • 2004
  • In order to investigate the differences of nutrient intakes by the economic status and different age groups and to identify the nutritional risk group and its specific nutrition problem, 2001 Korean National Health and Nutrition Survey were analyzed. The subject's numbers of 9,391 were classified into four classes such as low (14.2%), medium (37.2%), high (26.0%), and high above (22.6%) on the basis of the family monthly income and the 2001 Korean minimum cost of living according to the family size. Mean intakes of energy and all nutrients assessed by the RDAs, lipid-energy %, and MAR were increased as the economic status were going up. Na intake expressed per 1,000kcal was in reverse. Nearly a half(45.5%) of the low-income people seemed to take nutritionally inadequate diet in consideration with MAR values. Deficiencies of iron and even energy in the toddlers (1 to 2 years) of low-income class were of great concern. Adolescent age group has been observed that their calcium and iron intakes, and possibly energy, were appeared to be the most deficient among all the age groups regardless of the economic status. For the elderly in all the economic status except high-above class, calcium, vitamin A, and riboflavin were commonly deficient nutrients. Calcium deficiency was appeared throughout nearly all the ages except toddlers and all the economic classes. Even in the high-above class 57.3% took insufficient amount of calcium.