Korean Journal of Rural Living Science (한국농촌생활과학회지)
- Volume 6 Issue 1
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- Pages.65-72
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- 1995
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- 1226-2447(pISSN)
The types of complaining behavior and the consumer attitudes of the high school students, Chunlabuk - do
청소년 소비자들의 불평행동 유형과 소비자태도 유형
Abstract
This article explores : 1) There were significant differences in the behavioral aggressiveness and the recognition about economical and psychological benefits related to complaining behavior. 2) The significant differences were found in the trust, distrust and behavioral aggressiveness related to types of consumer attitudes. 3) The satisfaction with the purchasing behavior was significantly explained by the distrusted relationship, the recognition of economic and psychological benefits, private complaining behavior types and aggressive types of consumer attitudes.