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http://dx.doi.org/10.5850/JKSCT.2008.32.7.1065

Quality of Life and Proximity of Clothing to Self Scale  

Jeon, Kyung-Sook (Division of Apparel & Fashion Business, Hansung University)
Park, Hye-Jung (Dept. of Liberal Arts, Korea Polytechnic University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.7, 2008 , pp. 1065-1074 More about this Journal
Abstract
The purpose of this paper was to present the proximity of clothing to self(PCS) which is a subjective measure developed by Sontag and Lee(2004). PCS is the scale to examine the relationship between self and clothing. Since PCS scale was prepared for American consumers, it is necessary to verify the validity as a measure to Korean consumers. Consumers' quality of life are functionally related to satisfaction with all of life's domain and subdomains. Clothing in life facilitates the creativity and expressiveness to the wearer, especially to adolescent. The concept of bottom-up spillover effect developed by Lee et al.(2002) was adopted as research model. Data were gathered by surveying university students using convenient sampling, 419 questionnaires were used in the statistical analysis. It was proved that PCS scale was effective measure to Korean consumers. And also PCS scale could be a proxy indicator in view of the fact that clothing was deeply related to consumers' quality of life.
Keywords
Quality of life; Proximity of clothing to self; Bottom-up spillover effect;
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Times Cited By KSCI : 4  (Citation Analysis)
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