• Journal of the Korean Home Economics Association
• /
• v.37 no.9
• /
• pp.103-127
• /
• 1999

The effects of environmental factors on adolescent’s socialization were examined according to the gender. Data were drawn from 1,412 adolescents. A hypothesized model was tested for male and female students separately by the links among housing, family conflicts, parent-adolescent relationship, family stress, peer relations, mass media, school atmosphere, consumption, consumer socialization, and adolescent’s socialization. There was no difference between male and female students in the predictability of the effects of environmental factors on internal and external socialization. For male students, the internal socialization was directly related to mass media, consumer socialization, peer relations, family stress, mother-adolescent relations, and school atmosphere. The external socialization was directly related to mass media, school atmosphere, consumer socialization, father-adolescent relations, housing, and mother-adolescent relations. For female students, the internal socialization was directly related to mass media, peer relations, father-adolescent relations, and consumer socialization. The external socialization was directly related to mass media, followed by consumer socialization, mother-adolescent relations, school atmosphere, housing, and peer relations. The findings are consistent with a growing body of literature showing that the environmental factors are related to male & female adolescent’s socialization.

• Journal of Families and Better Life
• /
• v.27 no.2
• /
• pp.139-153
• /
• 2009

This study examined the conspicuous consumption and consumption tendencies of the adolescent consumer and also identified factors that influence the adolescent consumer's conspicuous consumption and consumption tendencies. The data were obtained from a questionnaire completed by high school students(N=679), and were analyzed by ANOVA, and multiple regression analyses. The findings of this study are as follows: First, both the consumption tendencies and the conspicuous consumption of adolescent consumers were above average. Second, the consumption tendencies of adolescent consumers were related to the allowances they received. In particular, the consumption tendencies of adolescent consumers who spent allowances of more than won 20,0000 were higher than those of the other groups. In addition, the propensity for conspicuous consumption was related to the education level of parents, the parents' income, and the amount of the adolescent's allowance. Conspicuous consumption was shown to be higher when the parent's had graduate or postgraduate school degrees than when the parents were high school graduates. Although higher income was related to the propensity for conspicuous consumption, adolescent consumers who spent won 10,0000-20,0000 were more likely to exhibit conspicuous consumption than those who spend over won 20,0000. Third, the variables that had the most influences on consumption tendencies were commercials watched and the adolescent's group of friends, while the most effective variables that had the most influence on conspicuous consumption were consumption tendencies and consumer education level.

• Journal of Families and Better Life
• /
• v.16 no.2
• /
• pp.1-10
• /
• 1998

This study purpose to know the degree of adolescent consumer's conspicuous consumption how difference do adolescent consumers' conspicuous consumption have by socio demographic variables socio-psychological variables consumer ability. Therefore we suggest the adolescent consumer's sound consumption to consumer education. To approach to above purpose the research question are as the followings. 1) The average level of conspicuous consumption a little low median point. This implies that comsumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) Theadolescent consumers' consumption differs significantly according to the sex(p<0.05) monthly mean income of family(P<0.01) degree of taking in massmedia (P<0.01) subjective status on oneself(P<0.01) consumer socialization(P<0.01) 3) According to the results of the regression analysis examining the relative influences of variables affecting for conspicuous consumption the rela ive importance of the variables ; degree of taking in massmedia sex consumer knowledge communication with peers consumer attitude and the amount of allowance.

• The Korean Journal of Community Living Science
• /
• v.11 no.2
• /
• pp.43-59
• /
• 2000

The objectives of this study are to examine the propensity of materialism of adolescent consumers, to investigate the effects of demographic variables and socio-psychological variables on materialism of adolescent consumers. The survey of this study was conducted by means of self-administered questionnaire with 483 adolescent consumers attending middle school located in Inchon. Major findings are the following : (1) The propensity for materialism of adolescent consumers averages 31.18. This score is beyond the middle slightly. (2) According to the results for examining the relative influences of variables affecting materialism of adolescent consumers, the relative importance of related variables are in the order of ; affecting degree of their friends, the degree of taking in advertisement, affecting degree of school consumer education. Explanatory power of these variables totalled 25.7%.

• Journal of the Korean Home Economics Association
• /
• v.37 no.2
• /
• pp.175-197
• /
• 1999

The effects of environmental factors on adolescent's socializaion were examined. Data were drawn from 1,412 adolescents. A hypothesized model was tested the links among housing, family conflicts, parent-adolescent relationship, family stress, prier relations, mass media, school atmosphere, consumption, consumer socialization, and adolescent's socialization. Adolescent's internal socialization was directly related to father-adolescent relationship, mother-adolescent relationship, family stress, housing, peer relations, school atmosphere, consumer socialization. The external socialization was directly rebated to father-adolescent relationship, mother-adolescent relationship, housing, peer relations, school atmosphere, and consumer socialization. Mass media wits the most important factor which could be predicated the adolescent's socialization . The findings are consistent with a growing body of literature showing that the environmental factors are related to the adolescent's socialization.

• International Journal of Costume and Fashion
• /
• v.10 no.1
• /
• pp.81-91
• /
• 2010

The purpose of this study was to investigate differences in purchase behaviors for school uniforms among adolescent consumer groups which were segmented by the type of retailer they patronized. An online survey was carried out and 907 data sets were analyzed using SPSS. The results support that classifying adolescent consumers according to what type of retailers they patronize lead to a proper understanding of the segmentation of the school uniform market. The adolescent consumers consisted of five groups categorized by the retailer types. These types included special stores, department stores, discount stores, small custom-made stores and stores designated by schools. The results also indicated that consumer groups segmented by retailer patronage differ significantly in their use of multimedia information sources. Five consumer groups showed significant differences in two purchase evaluative criteria: utilities and promotions.

• Journal of Korean Home Economics Education Association
• /
• v.15 no.4
• /
• pp.133-146
• /
• 2003

The purpose of this study was to investigate pro-environmental consumer behavior according to adolescent´s environmental education experience and peer group´s pro-environmental consumer behavior. The subjects of study were general high school students in Daegu, and the method was by the analysis of 610 questionnaires obtained from them. The main findings of this study were as follows : First, there was no meaningful difference in adolescent´s pro-environmental consumer behavior according to the degree of environment-related education experience in school, and were meaningful differences in adolescent´s pro-environmental disposal behavior according to the degree of participating-experience in environment-related events in school. Second, there were meaningful differences in adolescent´s pro-environmental purchase, use and disposal behavior according to the degree of environmental education experience at home. Third, there were meaningful differences in adolescent´s pro-environmental purchase and disposal behavior according to the degree of environmental education experience in society. Fourth, there were meaningful differences in adolescent´s pro-environmental consumer behavior according to peer group´s pro-environmental consumer behavior.

• Journal of the Korean Home Economics Association
• /
• v.46 no.3
• /
• pp.13-26
• /
• 2008

This study aims to offer basic data for consumer education regarding the use of mobile phones by adolescent consumers in a correct way by researching and analyzing the consumption value and consumption behavior of adolescent consumers for mobile phones to see how they use mobile phone as consumers, which is a serious of user behaviors according to their plan, purchase, use, and disposal. Based on the research results, the study proposes the following in relation to the correct use of mobile phones by adolescent consumers. First, in the purchase or use of mobile phones, a more demonstrative consumption pattern was more likely for males than females and for those who are in higher grades than those who are not. Therefore, it is necessary to offer consumer education given the gender and school year rather than stereotyped consumer education. Second, it is necessary to offer objective information and give consumer education for checking the instant desire for something new in order to prevent an impulsive purchase based upon advertisements given the characteristics of adolescent consumers who prefer new designs or functions. Third, regarding the disposal of mobile phones, it is necessary to seek strategies for recycling mobile phones usefully at an administrative level to prevent mobile phones from being thrown away without being recycled.

• Journal of the Korean Home Economics Association
• /
• v.45 no.8
• /
• pp.25-38
• /
• 2007

The purpose of this study was to determine the level of reasonable consumer habits of adolescents based on their consumer socialization, consumer education, and purchasing skills, and to determine their brand orientation based on facts that adolescent years is the determining period for consumer socialization, that their role as consumers take up relative importance, and that consumer habits during this period is extremely important. The directions of consumer education for forming a reasonable consumer culture for adolescents based on the results of the study are presented as follows. First, by conducting a training program for consumer counselor that supports courses such as consumer aid that are held for adolescent consumers, adolescents must be led towards logical purchase habits and to practice reasonable purchase habits. Second, since consumer attitude that is learned and formed since youth is important, discussion sessions as well as consumer education programs that can foster proper consumer knowledge, attitude, and function needs to be developed by schools and the government. Third, This can form improper consumption values such as over consumptions, conspicuous consumption, and impulsive purchase that may appear in their adult years; therefore, a consumer education program must be continued in the homes, schools, and by the government so that adolescents can learn manage reasonable consumer values and consumer habits.

• Korean Journal of Human Ecology
• /
• v.23 no.1
• /
• pp.63-84
• /
• 2014

This study examined the contents of 'Adolescent's Consumption Life' unit in 12 Technology Home Economics textbooks used in the 2009 revised curriculum to analyze the contents of school consumer education. The main summary of this study is as follows: First, the contents of consumer education in the unit of 'Adolescent's Consumption Life' consisted of five criteria including the understanding of adolescent consumer, consumer's right and responsibility, reasonable purchase, resolution to consumer problems, and the formation of new consumption culture. Second, significant differences were found in the contents of consumer education among textbooks because basic concepts have been not been clearly defined yet. Third, essential content was either omitted or hard to understand. Thus, some contents elaborations were inappropriate for students' level. Fourth, there were some limitations in drawing interest and attention from learners and developing dispute resolution competence, since the textbooks mainly comprised the theory-oriented contents of consumer education. Fifth, cautious consideration needs to be taken with regards to clear understanding of basic concepts and systematic and consistent contents composition for coherent and organized school consumer education. These research findings are anticipated to provide basic information of Technology Home Economics textbooks to teachers, and will be utilized as basic data in organizing textbook contents or developing efficient teaching-learning programs for consumer education.