• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.1
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• pp.45-57
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• 2022

A rash guard, also known as rash vest or rashie, is functional sportswear that protects the wearer's skin from various dangers during outdoor sports activities. It is durable and comfortable since it is designed considering muscle movement. In modern society, more and more people enjoy leisure activities due to an increase in income level and increased leisure hours. Water leisure activities are increasingly enjoyed in the summer. As the way people think of leisure evolves, people are more inclined toward dynamic leisure sports rather than static facility tourism. Therefore, more research on rash guards is required. By identifying and analyzing the design preferences and purchase behaviors of young adults on rash guards, this study aims to provide basic data on the actual sportswear behaviors concerning those who are most active in water sports, people in their 20s and 30s. Furthermore, the study aims to contribute to a healthy exercise lifestyle for women who enjoy water sports and the growth of the water sportswear market. In the study, a survey was conducted using a questionnaire to investigate the wearing behaviors and purchase preferences as well as the wearing satisfaction on rash guards. For the study, 200 copies of the questionnaire were distributed and collected to be used as analysis data. The questionnaire consisted of 36 questions, 6 about demographic characteristics, 11 about purchase preferences, and 19 about wearing satisfaction. The collected data was analyzed using the statistical program SPSS 8.0. The study results can be used as basic data to investigate the design preferences and wearing behaviors of rash guards of women in their 20s and 30s. The results found numerous complaints on comfortableness and durability, which suggests more concern and improvements are necessary in those areas when designing patterns for rash guards.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.126-145
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• 2010

The purpose of this research is to classify the design features of twentieth century women's tennis wear. The specific research questions are; how tennis has developed and what is the relationship between tennis wear and modern dress? What are the important developments in women's tennis wear design in the twentieth century? What are the characteristics exhibited in each decade in women's tennis dress? This paper conducted current research by considering the women's tennis wear as a background of dress simplification. Forty pictures showing tennis wear from international tennis games' catalogues and literatures were selected for this study. Researchers employed a qualitative research method providing a systematic review of the previous studies analyzed by content. The results show that sportswear has become an important trend in contemporary fashion. Tennis wear also had influence on modern dress. Current development is concentrated on functional new materials and sports marketing.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.347-357
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• 2013

The nursery active-wear uniform designs of Internet shopping malls are simple and similar; however, the latest children's wear trends (mostly composed of training jumpers and pants) do not reflect these qualities. Children's folklore plays (widely used in child education) have an instructive value for the emotional and intellectual development of a child. Nursery active-wear uniform designs applied to children's folklore's plays could be positive for the emotional development and specialized cultural education of children. We designed three nursery active-wear uniforms with three different design concepts (casual, semi-formal and sporty) regardless of sex. The main color of the three nursery active-wear uniforms was yellow. We used three different chroma and values of yellow through three design concepts: Design I of a nursery active-wear uniform (a training suit style with a good activity), Design II of a nursery active-wear uniform (a semi suit style), and Design III of a nursery active-wear uniform (a sportswear style that reflected a sport wear trend). We expressed children's folklore plays in the pattern of a nursery active-wear uniform. The pattern was characterized as a pair of bears flying kites. This pattern was utilized in three nursery active-wear uniforms with the logo and name of the nursery. We modified the designs of active-wear nursery uniforms based on an evaluation of 33 special panels. We made three nursery active-wear uniforms for five-year olds.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1063-1075
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• 2010

Studying awareness, importance, satisfaction, and wearing behavior of functional textiles for active silver generation related with gender and age is expected to contribute to clothing products development to improve and maintain their health and marketing strategy fit for user characteristics. For empirical research, a survey was developed and the aged 50 and above were 332 respondents. The results of the study are as follows. First, silver generation considered all the clothing comfort sensations important when wearing clothes, such as tactile sensation, clothing pressure sensation, thermal/wet sensation, and motion sensation in human physiological aspect. Also, stretchy fabrics were ranked first in awareness, the number of wearing times, and satisfaction of comfort functional fabrics. More than 30% of silver generation have fifteen items out of 36 functional clothes. Second, in analysis of awareness by gender on functional clothing products, women were more aware of health/safety-oriented fabrics than men were. Otherwise, men had more knowledge about the water-related properties of functional fabrics than women have, such as water/moisture absorptive and water-repellent/vapor permeable fabrics. While women have more indoor casual wear, men had more active sportswear. Also, women expressed a strong preference to the stretchy function of fabrics.

• The Research Journal of the Costume Culture
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• v.30 no.1
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• pp.102-120
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• 2022

With the growing importance of ESG as a must-have business strategy, this study attempted to analyze the current state of ESG practices in the Korean fashion businesses. The ESG cases of fashion business were collected from news articles searched on the largest Korean internet portal by November 2021 from October 2020 when the number of articles began to increase meaningfully. Three hundred ninety one ESG cases of 112 fashion manufacturing brands and 332 ESG cases of 49 retail brands were analyzed. Casual and outdoor/sportswear brands among fashion manufacturers were most active in ESG practices, and various online and offline retailers were practicing ESG. Approximately one-third of the fashion brands were positioned as eco-friendly concept. While environmental practices were the most practiced ESG, governance was the least practiced. Among environmental practices, fashion manufacturing businesses were most active in eco-friendly product development, while retail businesses were in eco-friendly campaign-event-service and eco-friendly packaging. The most active social practice was the contribution to communities, followed by retail businesses' sharing growth with partner businesses. Governance practices were focused on the structure and operation of the board. Various ESG collaborations with various partners were also observed. The research result is meaningful verifying and diagnosing the ESG practices of the Korean fashion businesses.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1308-1319
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• 2002

The purpose of this is to analyze the aesthetics characteristics of our modern sports fashion, and thereby, discuss them in the light of the overall mentality or the 20th century, and thus, present the conditions or sports fashion design meeting modem people's divers aesthetics values and desired. Modern sports fashion sues can be categorized into futurist sports style, erotic sports style and American sheet sports style. And the 20th century mentality characterized by changes of lifestyle, identity and aspiration has influenced the aesthetic features of such sports fashion sues, which can be summed up as follows; first, the futurist sports style applies the functional items and details of active sportswear to design, while heralding a positive and hopeful message of technology and future by using the material of hi-tech functions and senses. This sports style was affected much by shift from social status, attraction and wealth to demonstration of state-of-the-art science, pursuit of functionality in terms of shapes and materials, convenience through See combinations of sportswear items or design elements. Second, the erotic sports style based on minimalism attempted to express the erotic body beauty indirectly by exposing some parts of body or using the material pressed against the body. This sports style was closely related with the changes of sexual identity such as neutral sexualism, bi-sexualism and homo-sexualism. Lastly, the American street sports style was born from black Americarns' sports and dances. This spors style pursues “youth” beyond TPO concept As mass media and commercial sports developed, the young generation copied sports stars' uniforms or fashions to share honor, wealth and youth with them. In sort, the American sheet sports style was affected much by the so-called “heroism”. Such a changed object of aspiration influenced the aesthetic characteristics of American shot sports style directly.

• Korean Journal of Human Ecology
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• v.23 no.4
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• pp.681-695
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• 2014

This study has the purpose to find basic materials for development of kindergarten's uniform and suggest the improvement of its design based on the survey results from Suncheon area in Jeollanam-do of Korea. Such study methods were conducted as literature review, survey with direct visit, interview, and photographing of dresses regarding the kindergarten uniform. The following are research results. First, kindergarten teachers presented a positive opinion about the necessity for children to wear the uniform. In selection of design, they regarded the activity as most important factor. Kindergartens applying active wear compatible as townwear also accounted for 57.1%, which is more than half. Second, the formal wear, in the winter season was found to consist with jacket or knit cardigan, knit vest, shirts, skirts or pants, and necktie. For color, most of them are in dark tone, which need to be brighter. For pattern, they are in plain color, which needs to have various patterns. As to the cloth material, such problems should be improved as warmth retentivity in consideration of seasonal nature, moisture retentivity, breathability, color retentivity when washing, and harmless to human body. Third, active wear is mostly the casual sportswear type. But it has no characteristic unique to kindergarten in design and needs to be altered for differentiated design. Especially, it is simply divided into winter wear and summer wear in kind. Therefore, it is required to have differentiation for seasonal characteristic and diversity in number of item and improvement in terms of cloth material.

• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.125-139
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• 2002

This research was conducted to develop soccer uniform designs for the enforcement of the identity of Korea. Throughout the development of the image of Taeguek and the pattern of tiger on the soccer uniform design, it was tried to show colors and symbolic elements representing Korean traditional themes. The contents of the research cover; first, analysis of historic changes in Korean uniform design for the representative soccer players and uniform designs of the soccer players in other countries; second, analysis of the image of Taeguek and the pattern of tiger; third, analysis of the surveys of professional soccer players; and forth, uniform designs proposed and evaluation. To develope new uniform designs, Taeguek and tiger motives were adopted to express the identity of Korea by looking at the analysis of uniforms in countries including Korea. In an addition, today's fashion trends of active sportswear were analyzed to get the new idea of design. With considering the surveys of the professional soccer players in Korea, the functional designs identifying the Korean image could have come out. As a results of this research new designs of national soccer players' uniform including 4 designs for the motif of Taeguek, 4 designs for the motif of guae, 4 designs for colors of Taeguek, 4 designs for the motif of Tiger were developed, and 2 samples were made. Surveys for evaluation comparing new design & present uniform were progressed. An aesthetic and symbolic aspects of new design were better than present uniform regarding this survey.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1230-1240
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• 2005

The purpose of this study was to apply a scientific and systematic method for assessing fashion goods' TV ads effects by EEG and questionnaires as determined by the type of ads appeal. Ads stimulants used in the survey were limited to underwear and sportswear that were advertised during $2000{\sim}2002$ on TV: 4 information-transferring and 4 emotion-evoking ads were used. Subjects were thirty healthy male and female college students. EEG was extracted from six lobes and the recorded EEG was analyzed by the range of frequency of ${\theta},\;{\alpha}\;and\;{\beta}$ waves. Data were analyzed by SPSS 11.0 with reliability test, $x^2$-analysis, t-test and frequency analysis. The emotion-evoking ads showed higher scores in memory, recall and attitude towards the ads. The responses of ${\theta}\;and\;{\alpha}$ wave were active throughout the ads but the response of ${\beta}$ wave was not. The results by the survey and the EEG test showed high similarities, indicating the EEG tests could be used as the supplementary tool for measuring ads effects.

• The International Journal of Costume Culture
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• v.6 no.1
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• pp.19-29
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• 2003

The 3D measurement data expected be useful to give appropriate garment fit and development of MTM(Made-to-Measure) CAD software. The researcher surveyed the need and use of national anthropometric data of the apparel industry. 17 Korean apparel manufacturers participated in the study. The need of anthropometric data at 5 different apparel business sectors was measured: men's suit, women's dress, casual-wear, underwear, and active sportswear. The result of the survey shows that height and bust, waist, hip circumferences are needed by all of the business sectors. The body measurements at the scye and upper arm area were need most by the men's suit manufacturers. The women's foundation garment manufacturers were well prepared for the use of the 3D body scan data and they expected the potential benefits of 3D body scan data would be great. The researcher also conducted a case study and found a pro and con of the using 3D body scan data for apparel product developing process. In the current stage of technical advance, a reasonable method was required to get nude like scan data for the women's foundation garment manufacturer. The researcher concluded that the apparel designer could use the 3D scan data for developing tremendous style garment design and pattern making.