• Journal of Digital Convergence
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• v.19 no.10
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• pp.241-246
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• 2021

Although there have been many studies on laws and systems for the proliferation of autonomous vehicles, studies on the activation of autonomous vehicles from a strategic perspective are insufficient. This study examines the issues and problem solving methods of autonomous vehicles. Based on this, plans to activate autonomous vehicles from a strategic point of view are proposed. In order to solve the issues and problems of autonomous vehicles, it is necessary to clearly establish legal and institutional standards based on the reinforcement of the safety of autonomous vehicles. In the event of a traffic accident, who is responsible for the accident and responsibility for compensation should be prioritized. Diffusion strategies are established according to the level of autonomous driving for the activation of autonomous vehicles in strategic perspective. In addition, governmental support policies should be used as triggers for initial activation, and marketing mix strategies should be implemented based on segmentation, targeting, and positioning strategies.

• The Journal of Information Technology
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• v.7 no.1
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• pp.87-104
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• 2004

This study is to understand basic knowledge on e-logistics through the analysis of third party logistics(3PL) as well as fourth party logistics(4PL) and to suggest some activation plans of e-logistics of information era to get competition in the field of international logistics. Compared with advanced countries, Korean companies has not activated 3PL logistics as Korean companies are not inclined to open their business information to others and they didn't recognize the importance of logistics. As the business environments are worsening little by little, there has been greater concerns for e-logistics as a way of focusing on the core-business. Most of Korean companies has outsourced simple and limited scope of 3PL and 4PL services with 1st level of logistics outsourcing. To activate e-logistics, Korean government and private enterprises have to pursue the following strategies. First, Korean government should change the present laws preventing the enterprises specialized in 3PL from doing business and should pursue logistics information and standardization. Also the government needs to support 3PL companies. Second, private companies do their best to retain and develope factors of logistics resources professional and to develope the latest technology. 3PL providers have pursue effective logistics strategies and to invest capitals for the information technology.

• Journal of the Korean Institute of Navigation
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• v.25 no.2
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• pp.159-172
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• 2001

The information technology(IT) development of telecommunication, along with the information analyzation over the world, enables the firms to process their inner and outer operations through Electronic Data Interchange (EDI) system. And the concept of logistics has become more important to the enterprises in strategic sense because it had aggrandized itself to more comprehensive and integrative concept. Also the world shipping market is more competitive than any other market. In these environment, to maintain competitive power, shipping firms process operations by Logistics Information system(LIS), And then, reduce the working processes, working time and its costs. So the LIS has become more important in developing our national logistics system and industry. Therefore, this study purposes on empirically analyzing the activation factors of shipping LIS and the relationship these, factors with logistic performances in the shipping industry. Considering environments of Shipping logistics information system, this study sets up the research model and hypothesis to examine the activation factors of shipping LIS and the relationship these factors with logistic performances. We used the field data on the 163 numbers of firms(29 overseas shipping companies and 133 forwarding Agency) to get the empirical evidence. According to the study results, The shipping LIS activation factors which the sample firms recognized as important: were top managers support, well structured communication channel, strategic plans connection and inner information analyzation level. And IS organization & human resources, IS discipline & training, software development, IS organizational alignment, database management system, information standardization, competitive advantage, financial support and government support represent partially significant. Also, the current shipping LISs main problems are expensive system cost, standardization of working processs, institutions imperfection and systems interaction defect. So these problems must be improved to activate shipping LIS.

• Journal of the Korean Society of Costume
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• v.39
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• pp.283-299
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• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• Journal of Distribution Science
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• v.14 no.1
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• pp.17-28
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• 2016

Purpose - Given the increasing interest in the Eurasian Initiative, government-wide studies for the construction of the Silk Road Express are currently being conducted. However, the Korean Government has no experience in operating international freight railroads and has not encountered problems in train service plans, international conventions, and customs clearance, which will arise when TKR is connected to TSR, TCR, and TMGR. Research design, data and methodology - Given these conditions, the cases of direct services in international freight railroads between China and Europe are investigated to identify the possible problems in the connection between TKR and continental railroads. This study also identifies the plans for activating Eurasian railroad logistics. Results - For the service of international freight trains, Korea needs to join international conventions, such as OJSD, as a regular member. Furthermore, any relevant international conference after the conclusion of such an agreement is needed for the agreement on train service schedules, fees, and procedures for passing border stations. Conclusions - Customs clearance and relevant documents must be standardized to address the differences in clearance systems between nations.

• Journal of Korean Society of Rural Planning
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• v.20 no.2
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• pp.81-90
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• 2014

This study was carried out to identify the limitations and problems of organization, as well as present plans to activate the organization through diagnosis on 'My Hometown Keeper' organization that was created for the purpose of growth of agricultural and fishing regions, and environment improvement. Utilizing Weisbord's Six-box Model, an organization diagnosis model useful for diagnosis of 'My Hometown Keeper' organization, 6 areas including organization's objective, structure, relationship, compensation system, leadership, subsidiary device system etc. and 14 survey questions were prepared, and a survey investigation was conducted on the staff at Korea Rural Community Corporation in charge of 'My Hometown Keeper' participating residents and administrative support. Based on the analysis results of survey investigation, the limitations and problems of organization were identified, and as plans to improve these and activate 'My Hometown Keeper' organization, 'Clear establishment of organization's objective and role', 'Preparation of compensation and incentive system', 'Growth of relationship and leadership between constituents' 'Enhancing the utilization of subsidiary device system such as education and information acquisition etc.' etc. were presented.

• Culinary science and hospitality research
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• v.23 no.3
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• pp.227-241
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• 2017

This study was conducted to examine the importance and satisfaction of quality attribute, popularization and tourism commercialization of Pohang local food. The purpose of this study was to provide useful information for establishing efficient marketing direction that serves the popularization and the activation of the Pohang local food. On the prospects and improvement of Pohang local foods and its use, 86.1% of subjects stated that the status quo was being maintained or only a portion of the foods was being transmitted. On the dissemination of local foods as world foods, subjects stated 'cooking methods' and 'simplified cooking methods' were required. In the IPA result of Pohang local food quality attributes, it is important to continuously keep 'health', 'nutrition', 'hygiene', 'preference (taste)', 'freshness', and 'credibility toward the ingredients', while 'service' needs to do intensive care and operation. The importance and satisfaction of attributes regarding plans for popularizing local foods and commercializing tourism differed, with importance and satisfaction on average being high, although attributes on plans for popularizing local foods and commercializing tourism was lower than the expectation of customers. Such results mean that residents have high expectations for Pohang local foods, on the other hand, the quality of local foods fails to satisfy the expectations of residents. Therefore, it is important to improve the quality of local foods overall.

• Journal of The Korean Digital Architecture Interior Association
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• v.10 no.1
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• pp.31-38
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• 2010

The use of school should not be limited to student education any longer but be extended for attaining social benefits. For this reason, school should play central roles not only in education but also in childcare, welfare, culture, physical education, etc. In order for school to accommodate various new functions, it is essential to promote the mixed-uses of school facilities, and this process requires the involvement of private capitals for early achievement of social benefits from school facilities. Thus, this study purposed to examine the necessity of the multiple uses of school facilities through the investment of private capitals, to diagnose the adequacy of build-transfer-lease (BTL) applied currently to the multiple uses of school facilities, and to find obstacles to the activation of private sector investment and suggest solutions for the obstacles. In particular, this study aimed at proposing plans to enhance the efficiency of private sector investment and activate private sector investment projects by suggesting how to promote the multiple uses of school facilities in consideration of profitability for private investors.

• Journal of the Speleological Society of Korea
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• no.92
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• pp.19-30
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• 2009

The purpose of this paper work is to establish the plans of Gyeongju' identity through the activation of various culture tourism which for literature, narrative, experience and others in company with history tourism. And so first of all we are examined thoroughly the literature related to the characteristics of urban identity and the spot marketing in our country for establishing of this work. And then also we are carried out survey about the cases of Pyeongchang-gun where built around Hyo-seok Lee and Namwon where is too well known the tale of Chunhyang and then make surveyed the actual locale on Gongju and Buyeo in which the old capital of Baekjae. On the other hand the paper work are suggested the plans that Gyeongju' identity has been settled such as the historic culture tourism city of the various culture tourism programs by using of SWOT analysis.

• Journal of Korean Society of Rural Planning
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• v.25 no.1
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• pp.89-97
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• 2019

This study aims to make a revitalizing plan for managing and maintaining of facilities which were installed after the rural development projects. The survey was conducted to examine some issues of operating facilities from the developing plan. There were some factors that should be considered in the establishment stage of the project plan when promoting rural development projects. Among them, the preservation and maintenance of rurality, consistency with business plans, connectivity with local resources, and ease of maintenance were less reflective than its importance. And for each facility, systematic consulting on appropriate scale and operational management plans and detailed planning is needed.. It's also necessary to plan action so that the local community can lead. The current or future rural development project will be succeeded when local governments support to strengthening their local groups or people's abilities.