• The Journal of Industrial Distribution & Business
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• 제2권2호
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• pp.25-38
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• 2011

After the financial crisis, what has been the rapidly growth of large supermarkets, stores, and restaurants linked to concerns that have already reached saturation point, but the new opening large supermarkets is expected to continue into the future. The major supermarkets are continue to grow outward but growth slowed. And that is expected to continue differentiation of the product, acceptance the customer needs, acquiring high margin of sales products. Then the ongoing development of PB brand is to be positioned effective marketing strategy for overcoming the period of slow growth. In addition, big three local supermarkets continue to launch a clothing PB brand, expansion and operation strategy for the situation and based on this study and the success of the domestic large-Mart's PB and PB identifying problem and the need for differentiation and profit for the successful strategy is to discuss in this study. This research looks at the concept of major market's private brand, the strategy, the success example and the prospects, and views the globally rapid-growing private brands, not only having the limited role of distributing the products as retailers, but also having a control of the distribution channel as a manufacturing company. World's major advanced distribution companies, to differentiate their companies' products and increase the profitability, are putting a lot of efforts into private brand products, and there are many good examples that are globalizing, externally expanding, and creating high financial results. In this research, we presented three major domestic discount stores as examples to show that there is a need for a differentiated private brand management strategy in the saturated discount store industry in Korea. Also, we aim to provide a new product strategy for the future that has been saturated with discount stores to the limit, by providing suggestions that private brand products can be used as weapons with the strongest competiveness in the retail industry through pursuing store differentiations from thorough market analysis and product researches, meeting the customers' needs, and obtaining high margins. PB products, particularly clothing design, a thorough market analysis and product development trends and customer needs to reflect the acquisition of High margin differentiated powerful products and sustainable growth through the stores, large supermarkets, congested, a new breakthrough that can give a good opportunity to provide implications discount stores, new product strategy based on ways to limit proposed. This study discount the major three companies studied, the less strain is a generalization. In the future, domestic and local discount store brand PB, SPA brand that the multinational comparative analysis of the value of the PB expansion strategy centered on clothing, additional studies will be needed.

• Strategy21
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• 통권41호
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• pp.174-207
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• 2017

Human history shows diverse strategies for survival and prosperity. This study introduces the concept of the expansion of wealth as a key to explain choice and behavior of political entities. American scholar, -Bruce Bueno de Mesquita-, offers theoretical grounds for this concept in that the cores of selectorate theory is settled. The political entity consists of two groups, -the winning coalition that has power to replace leader and non-winning coalition that has not. Leaders implement policies serving for the welfare of winning coalition in return for their loyalty. Both internal problems caused by demographic changes and external ones of climate changes, epidemic disease, or invasion compel leader and winning coalition to adopt policies of expansion that they believe may lead to the acquisition of wealth needed to counter those problems. The process starts by occupying one spot where other entities reside and then connecting it to its own. The line between spots functions as a foothold to form a new line to other spots. By repeating this process, a space is created in which new laws and orders are instated. In the early stage of expansion, war is hardly avoidable. Once finished successfully, the political circumstance tilts to encourage economic activities in order to generate national revenues to strengthen political power of winning coalition. However, as scale of economic activities grows, so does political power of civic classes in production and trade. To gain financial support required to run the political entity, delegation of power or bestowing autonomy to non-winning coalition is inevitable. Thus, expansion is not the ultimate solution, only to prolong the political survival if succeed. Maritime power came to attractive option when overland expansion had become obstructed. It offered much greater advantages in terms of political risks and financial burdens in exploring new regions of precious commodities than overland expansion. Each political entity around world have been, for the first time in human history, connected by maritime means since 15th century. It is worthy of noting that land conditions propelled people out to sea. Political and economic situations created opportunities to exploit geographical position in pursuit of wealth. In the 21st century, we witness the operation of international winning coalition that presides over the rules of expansion. Competing for market is synonymous to the expansion in this era, the cause and aim of it has not been changed though. Energy and dollars are key factors of expansion since the end of the 2nd world war. No matter what the forms and conditions change, naval power is still the most relevant means for expansion as it retains unique characters of maneuver, flexibility, continuity, display and projection of power. The strategy for using naval power should be in line with two different approaches for expansion: Approaches to the international winning coalition by making contribution to world order, and approaches to the non-international winning coalition by enhancing military diplomatic activities. The former will serve our share of winning coalition while the latter will open chances to acquire further prosperity.

• Geophysics and Geophysical Exploration
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• 제23권1호
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• pp.38-49
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• 2020

Full-waveform inversion (FWI) is an optimization process of fitting observed and modeled data to reconstruct high-resolution subsurface physical models. In acoustic FWI (AFWI), pressure data acquired using a marine streamer has mainly been used to reconstruct the subsurface P-wave velocity models. With recent advances in marine seismic-acquisition techniques, acquiring multi-component data in marine environments have become increasingly common. Thus, AFWI strategies must be developed to effectively use marine multi-component data. Herein, we proposed an AFWI strategy using horizontal and vertical particle-acceleration data. By analyzing the modeled acoustic data and conducting sensitivity kernel analysis, we first investigated the characteristics of each data component using AFWI. Common-shot gathers show that direct, diving, and reflection waves appearing in the pressure data are separated in each component of the particle-acceleration data. Sensitivity kernel analyses show that the horizontal particle-acceleration wavefields typically contribute to the recovery of the long-wavelength structures in the shallow part of the model, and the vertical particle-acceleration wavefields are generally required to reconstruct long- and short-wavelength structures in the deep parts and over the whole area of a given model. Finally, we present a sequential-inversion strategy for using the particle-acceleration wavefields. We believe that this approach can be used to reconstruct a reasonable P-wave velocity model, even when the pressure data is not available.

• Journal of Internet Computing and Services
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• 제13권1호
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• pp.65-74
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• 2012

Cloud services are used for improving business. Moreover, customer relationship management(CRM) approaches use social networking as tools to enhance services to customers. However, most cloud systems do not support the semantic structures, and because of this, vital information from social network sites is still hard to process and use for business strategy. This paper proposes a collaboration framework based on social semantic web for cloud system. The proposed framework consists of components to support social semantic web to provide an efficient collaboration system for cloud consumers and service providers. The knowledge acquisition module extracts rules from data gathered by social agents and these rules are used for collaboration and business strategy. This paper showed the implementations of processing of social network site data in the proposed semantic model and pattern extraction which was used for the virtual grouping of cloud service providers for efficient collaboration.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권9호
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• pp.5502-5512
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• 2014

Until recently, Integrated Logistics Support (ILS) focused mainly on the development and acquisition of supportability factors (maintenance planning, maintenance tools, support equipment, supply support, maintenance training, etc.). In the long term, supportability strategies and policies are needed in terms of LEAN-like cost reduction, efficiency in the field of weapon systems. This study first introduces the concept of Lean, theory of Lean Maintenance and suggests Lean maintenance framework, maintenance strategy for ILS. The case studies were analyzed in terms of the maintenance time, maintenance man-hours, maintenance cost for Lean PM in a radar system. The direction of LEAN on supportability in a weapon system is suggested.

• Journal of Advanced Navigation Technology
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• 제21권1호
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• pp.50-57
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• 2017

Recently, safety-critical aviation system development programs promoted domestically have been terminated in the middle stage or they have not been put to practical use at the final stage. The program failure may be caused by various factors, but this study focused on imperfect test and evaluation(T&E) procedures. In general, T&E process of a safety-critical system must be distributed throughout the entire life-cycle of the system, have a continuity in phases, and can be implemented in a variety of ways depending on the maturity of the system development and acquisition strategy. This paper aims to present a new strategy by analyzing the domestic and overseas T&E processes to reduce the risk of domestic safety-critical CNS/ATM system development program and increase the success rate of program. First, we discuss the verification and validation techniques for safety-critical systems, analyze the T&E procedures of advanced institutes and the domestic situation, and then compare the domestic and overseas T&E processes to complement the imperfect testing procedure.

• Journal of the Korea Society of Computer and Information
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• 제15권10호
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• pp.183-190
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• 2010

The present study attempted to identify the metacognitive strategies used by L2 writers at the university level as well as their particular aspects which might influence the use of these strategies. Twenty-seven participants, all of whom were enrolled in an English course, were asked to write an expository essay and then complete a questionnaire which includes their beliefs and attitudes toward L2 writing experience and the metacognitive strategies during the writing process. It was found that even though inexpert writers knew and employed as many strategies as the expert counterparts did, they were unsuccessful in the quality of their texts. Simply possessing a repertoire of metacognitive strategies was not enough for successful L2 writing. The failure of the inexpert writers to apply these metacognitive strategies in an effective manner was influenced by affective factors such as anxiety, self-confidence, self-concept, etc. As a result of this study, a pedagogical implication is suggested.

• Journal of the Korean Society of Clothing and Textiles
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• 제30권1호
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• pp.1-11
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• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

• Journal of Korean Society of Industrial and Systems Engineering
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• 제43권2호
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• pp.126-136
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• 2020

Recently, unmanned aerial vehicles (UAV, Drone) are highly regarded for their potential in the agricultural field, and research and development are actively conducted for various purposes. Therefore, in this study, to present a framework for tracking research trends in UAV use in the agricultural field, we secured a keyword search strategy and analyzed social network, a methodology used to analyze recent research trends or technological trends as an analysis model applied. This study consists of three stages. As a first step in data acquisition, search terms and search formulas were developed for experts in accordance with the Keyword Search Strategy. Data collection was conducted based on completed search terms and search expressions. As a second step, frequency analysis was conducted by country, academic field, and journal based on the number of thesis presentations. Finally, social network analysis was performed. The analysis used the open source programming language 'Python'. Thanks to the efficiency and convenience of unmanned aerial vehicles, this field is growing rapidly and China and the United States are leading global research. Korea ranked 18th, and bold investment in this field is needed to advance agriculture. The results of this study's analysis could be used as important information in government policy making.

• The Journal of Korean Institute of Communications and Information Sciences
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• 제36권6B호
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• pp.650-662
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• 2011

The competition among companies in converged market of broadcasting and telecommunications has become severe. Companies in this market have vertically integrated critical resources by acquiring or strategically allying with relevant companies. However, the expansion of business territory accompanies financial, organizational, and technological risks. As such, it is important to identify critical success factors that highly affect the company's competency. This study is aimed at delivering strategic implications for firms playing in the converged market of broadcasting and telecommunications by drawing the priorities of competitive resources to acquire. To do this, we selected four teen specific core resources on CPNT (content- platform - network - terminal) value chain. Then, we conducted an Analytic Hierarchical Process (AHP) using data from experts in this industry. As a result, the priority for acquisition of competitive resources is presented as follows: broadcasting programs, implementation of TV application store, multi-platform, investment on wireless network, and diffusion of mobile devices. In addition, the result shows that the platform-centric vertical integration is the most promising strategy for competition.