• Journal of Information Technology Applications and Management
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• v.29 no.3
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• pp.1-23
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• 2022

This study is about the change in the importance of shopping value for beauty products of social commerce due to the social crisis or risk caused by COVID-19. It was analyzed focusing on whether the importance of shopping value changed before and after COVID-19. We checked the importance of shopping value after COVID-19 through the AHP results of previous papers before COVID-19, and analyzed the importance by adding variables of risk reduction behavior and delivery convenience according to the situation of COVID-19. The AHP method was used to check the change in the importance of shopping value before and after COVID-19, and the study was conducted using 48 data. The results were as follows. As for the importance of shopping value of social commerce beauty products, it was ranked in the order of time convenience, convenience of delivery, third-ranked trust business operators, fourth-ranked economic aspects, fifth-ranked decision support, sixth-ranked risk reduction behavior, and seventh-ranked business reputation. Compared to previous studies, decision-making support, which was in the second place, fell to the fifth place. This result was confirmed to be a drop in ranking due to the improvement of delivery convenience due to the influence of COVID-19. In addition, in the case of beauty products, it was confirmed that risk reduction behavior related to COVID-19 infection is not a key factor in shopping value. These results confirmed changes in the importance of shopping value compared to pre-COVID-19 studies, and in the case of product groups other than beauty products, further studies are expected as there is a possibility of other results.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.2
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• pp.109-123
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• 2024

The purpose of this study is to identify strategic insights for cyber universities to secure a competitive advantage based on market analysis grounded in customer needs and motivations. As a research method, we surveyed and analyzed college students using conjoint analysis, identified the importance of cyber university components, estimated the utility of each detailed level, and identified the configuration of cyber universities most preferred by potential customers. In the study results, the importance of attributes that appeared by analyzing all respondents was in the order of 'expected ourcoms after graduation', 'department characteristic', 'cyber university name', and 'learning management style'. Cluster analysis was performed, divided into two groups, and conjoint analysis was performed. For Cluster 1, the importance values of the components were 'expected outcomes after graduation,' 'learning management style,' 'cyber university name,' and 'department characteristics,' in that order. For Cluster 2, the importance values were 'expected outcomes after graduation,' 'department characteristics,' 'cyber university name,' and 'learning management style,' in that order. As an application of the research, As an application of the study, it is suggested that analyzing the preferences of potential customers in the entire group is not accurate; therefore, segmenting the groups for analysis and strategy formulation can be useful.

• Journal of the Korean housing association
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• v.16 no.4
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• pp.29-35
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• 2005

The present study was compared and discussed with focus on the evaluation for the Importance Level of Design Elements and the Case Study Designing with respect to Environmental-Friendly Apartment Housing. It was examined that there were some differences between the result of Importance Level and the suggested details from Case Study. From the result of Importance Level, evaluation was highly given on the planned principles regarding effective utilization of landuse, ecological principle and reflection of varities, while from the result of Case Study on the planned principles regarding health of residents and amenity. Accordingly the present development method and the fundamental understanding on Environmental -Fiendly Apartment housing should be changed on the basis of the results as above.

• Journal of Korean Society of Rural Planning
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• v.24 no.2
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• pp.91-100
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• 2018

This study aims to identify more reasonable and efficient development plans to engage local university students in landscape improvement projects in rural areas. To survey university students, residents, administrators and experts involved in such projects on important considerations in this regard, SWOT analysis was employed to identify important factors, followed by analytic hierarchy process (AHP) to evaluate their relative importance, identify problems and suggest implications for improvement. The results are summarized as follows: the relative importance of the SWOT group was in the order of opportunity, strength, threat, and weakness. For each SWOT factor, the relative importance of strengths was in the order of students' aspiration and passion, availability of creative ideas and designs, and improved attachment to their community. The relative importance of weaknesses was in the order of the lack of spontaneous participation of residents, short preparation periods and insufficient budgets, and the lack of experience in similar projects. The relative importance of opportunities was in the order of young students' activity itself being a boost factor to the community, students' endeavors arising a consensus among residents, and students feeling a sense of duty as representatives of their school. The relative importance of threats was in the order of projects being one-shot, temporary events, immaturity, and differences in preferences between older and younger generations. To draw an overall ranking of the sub-factors evaluated, the overall relative importance of the decision-making factors was evaluated. Among the sub-factors for each SWOT group, young students' activity itself being a boost factor to the community as an opportunity factor was shown to be the most important, while the lack of experience in similar projects was shown to be the least important as administrators and experts made appropriate interventions in each stage.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.539-547
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• 2019

This study conducted an importance-satisfaction analysis on choice attributes of cosmetics targeting consumers of road shop cosmetics and suggested improvements needed to increase consumer satisfaction. A summary of the study's results is as follows. First, as to the importance of choice attribute items of road shop cosmetics, skin compatibility appeared to be the highest. For satisfaction as well, skin compatibility appeared to be the highest. Second, when the differences between importance and satisfaction of choice attributes of road shop cosmetics were analyzed, among a total of 15 choice factors, differences appeared in 6 factors. Among them, 5 attributes such as the product function and skin compatibility, excluding the salesperson's service, appeared to have higher importance than satisfaction. Third, based on the IPA results, the study analyzed which factors should be maintained or improved and accordingly suggested efficient resource allocation strategies and marketing strategies that can be practically applied.

• Journal of Korean Library and Information Science Society
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• v.50 no.4
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• pp.511-537
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• 2019

At a time when trend called complex cultural space has recently been taking place in public libraries, this study analyzed the importance-performance of users regarding the use factors of public library's complex cultural space. Based on the results of the analysis, this study attempted to broaden the understanding of the library users' use of this space, and to suggest directions on which factors should be improved. The results of the study were as follows: First, only 5 of 41 factors for library complex cultural space have higher satisfaction than importance, so it is necessary to promote balanced development with focus on priority improvements rather than a specific sector. Second, it is necessary to provide various programs and services in consideration of visit characteristics, such as the users of the library complex cultural space are mainly used by themselves (42%) or with their families (18.2%), also more people (50.5%) use weekday afternoons than 35%, including weekend mornings and afternoons. Third, among the five use factors related to space, the remaining items except for 'Compatibility of Computer / Equipment Use' are located in the first quadrant where both importance and satisfaction are high or in the fourth quadrant which shows higher satisfaction than importance. This is a result that shows that the library is fully performing the diversification and complexion of the space basically aimed as a complex cultural space. Fourth, it is necessary to improve the public library's complex cultural space in the future based on the analysis results of the result of analysis of the importance-satisfaction the use of factors using the IPA analysis.

• Journal of the Korean Institute of Landscape Architecture
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• v.23 no.2
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• pp.137-147
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• 1995

This research is a preliminary study to improve the criteria of youth facilities which regulated in Youth Fundamental Act, with the method of Importance-Performance Analysis on youth facilities management. Evaluation inquiry had been made, and were collected from the youth facility managers who attended The Korean Youth Facility Managers' Seminar held on 24th Nov. 1994 at Pakdaljae Youth Center. The results are as follows; 1. Keep Up the Good Work : indoor facilities in community area, and outdoor facilities and accommodations in natural area are resulted in high in Importance and. Performance. They need to be operated constantly. 2. Concentrate Here : Counselling room, hobby room and outdoor meeting places in community area, and care room in natural area are perceived high in Importance but low in Performance. They need to provide proper leaders and equipment. 3. Low Priority : Care room, forest and outdoor facilities in community area, arid forest and folk playground in natural area are low in both Importance and Performance. So, it is considered that they are not necessary ones in both areas, but some outdoor facilities are so essential in natural area that they need to be provided properly. 4 Possible Overkill : Courtyard and library in community area, and outdoor facilities in natural area are low in Importance but high in Performance. They need to improve their importance through the development of applicable activity programs.

• 재활복지
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• v.22 no.1
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• pp.51-86
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• 2018

The study was conducted to examine the characteristics of case management in psychiatric rehabilitation facilities. The purpose of this study is to analyze the importance and performance of case management activities, and 114 cases managers in the psychiatric rehabilitation facilities in Seoul participated in the study. The study analysed the importance and performance of each case management through IPA and Paired T-test. As a result of the study, Assessment stage showed the highest performance and importance, and the performance was conducted as much as the importance. Except assessment, performance in all stages were significant lower than the importance. IPA analysis showed that most case management activities belonged to the quadrant I(high importance-high performance) and the quadrant III (low importance-low performance), but the T-test analysis showed lower performance than importance. Participation of Service users and Cooperation of community resource were lower than those of importance. Participation of Service users showed high importance and performance, but performance was relatively lower than importance. On the other hand, cooperation of community resource was low in overall importance and performance, moreover, performance was very low. It is considered that various efforts should be made to activate them.

• Journal of the Korea Institute of Building Construction
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• v.3 no.1
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• pp.161-168
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• 2003

This study has researched upon customers' request in the remodelling of residential buildings, and that the research results could be used as a reference data when the remodelling work is under implementation. This study also has collected the residents' upgrading request on their residential buildings, and graded the requests according to their importance. For those purposes, this study classified the problem items through classified analyses and, built the census items, based on the results. Then, the residents' requests on the residential building were presented by importance rates through coupled analysis census. Also, the importance rates have been related to the construction items which predict the importance of each construction item. The main purposes of this study are setting up the direction of the remodelling of residential buildings and predicting the customer requests in the future, even though the remodelling of residential building in Korea has not been activated yet. The research results are expected to be used as a basic data in the remodelling and construction of residential buildings.

• Journal of Korean Society for Quality Management
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• v.48 no.2
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• pp.283-296
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• 2020

Purpose: This study examined the importance and satisfaction of consumer's perception of the information delivery format of products and services required and recommended by KS A ISO / IEC Guide 13: 2003 and KS A ISO / IEC Guide 37: 2003. Methods: In this study, the importance and satisfaction of clarity, principles of information transfer, how to use expressions and technical terms, and technical terms, warning signs, and durability were investigated. Results: The t-test analysis of the importance and satisfaction of the Writing Rules of the product user guide showed that all items had statistically significant differences. The importance of the writing rules of the product user guide for the use of the product was in the order of warning signs (4.423), how to use expressions and technical terms (4.215), principles of information transfer (4.163), clarity (3.914), and finally durability (3.851). Conclusion: Among the 'explanation,' 'instruction' and 'warning' functions of the Product User Guide, the consumer uses the manual to identify the inherent dangers and misuse of the product. Besides, since the life of the product is prolonged, the Product User Guide also needs to improve the quality of the cover or paper so that it can use for a long time.