• 품질경영학회지
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• 제51권4호
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• pp.691-700
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• 2023

Purpose: This study aims to analyze the diffusion pattern of the Mongolian mobile phone market. In particular, we used a generalized diffusion model to explore the factors affecting market potenial. Methods: We used three diffusion models to estimate the number of mobile subscribers in Mongolia. Based on the Logistic model with the best fitness, we introduced time-varying market potential and explored the influence of various independent variables such as GDP and inflation. Results: Among the basic diffusion models, the Logistic model was the best in terms of estimation performance and statistical significance. The estimation results of the Generalized Logistic model confirm that investment in the telecommunication sector has a significant positive effect on market potential. The estimation of the Generalized Logistic model effectively describes the continuous growth of the Mongolian telecommunications market until recently. Conclusion: We have analyzed the diffusion pattern of the Mongolian telecommunications market and found that the amount of investment in the sector leads to the growth of the market size. This study is original in terms of its subject - Mongolian telecommunications market and methodology - time-varying market potential.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2023년도 춘계학술발표대회
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• pp.2-4
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• 2023

Sequence data plays an important role in the field of intelligence, especially for industrial control, traffic control and other aspects. Finding abnormal parts in sequence data has long been an application field of AI technology. In this paper, we propose an anomaly detection method for sequence data using a diffusion model. The diffusion model has two major advantages: interpretability derived from rigorous mathematical derivation and unrestricted selection of backbone models. This method uses the diffusion model to predict and reconstruct the sequence data, and then detects the abnormal part by comparing with the real data. This paper successfully verifies the feasibility of the diffusion model in the field of anomaly detection. We use the combination of MLP and diffusion model to generate data and compare the generated data with real data to detect anomalous points.

• 한국산학기술학회논문지
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• 제12권6호
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• pp.2522-2527
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• 2011

기술정책은 신기술 확산에 영향을 주는 중요한 요인 중의 하나이다. 본 연구의 목적은 기존의 전염병 확산 모형을 기초로 정책변수를 추가한 신기술 확산모형을 구축하고, 미국에서의 이산화탄소 배출 감소에 응용되는 고체조명(Solid-State Lighting) 기술을 사례로 실증연구를 진행하는 것이다. 실험결과, 정책변수는 정(+)의 영향을 미치는 것으로 나타났으며, 기술정책은 신기술의 확산에 추진 작용을 하는 것으로 나타났다. 이는 정책적 역할에 대한 정량적 이해를 도모하는데 있어서 정량적 판단을 위한 자료를 제공하고, 정책변수와 신기술 확산의 정량적 관계를 파악하는 데 도움이 될 것이다.

• 한국경영과학회지
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• 제29권1호
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• pp.87-99
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• 2004

In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service Penetration. In our application, the Proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

• 한국빅데이터학회지
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• 제7권1호
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• pp.193-212
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• 2022

1969년에 처음 고안되어 확산에 대한 마케팅 연구를 이끈 Bass Diffusion Model은 일반적으로 마케팅 연구 및 경영 과학에서 가장 성공적인 모델 중 하나다. 본 연구는 휴대전화 가입 확산을 토대로 Bass 확산 모델의 사용을 설명하며 Bass 확산 모델을 3대 선진국 시장인 한국, 일본, 중국과 신흥시장인 베트남, 태국, 카자흐스탄, 몽골에 적용했다. 실험에서는 비선형 최소자승법을 사용하여 Bass확산 모델의 매개변수를 추정하였고 휴대전화 가입의 확산은 모든 경우에 S 곡선을 따른다. m, p 및 q 매개변수를 획득한 후 국가를 세 그룹으로 그룹화하기 위해 k-평균 클러스터 분석을 사용했으며 국가를 클러스터링함으로써 확산 속도와 패턴이 유사하며 신흥시장이 있는 국가가 선진국의 발자취를 따를 수 있음을 제안한다. 연구의 목적은 시장 성숙도의 시기와 규모를 예측하고 데이터가 Bass 모델의 혁신의 일반적인 확산 곡선을 따르는지 여부를 판단하는 것이다.

• 대한전기학회논문지:전력기술부문A
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• 제51권12호
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• pp.630-637
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• 2002

This paper proposed a new diffusion model considering DSM rebate program's support conditions. The proposed method used some aspects of the rebate program such as support qualifications, annual support volume, and support level per appliance as following : The support qualifications were limited as the consumer which can get the rebate program's benefit, the annual support volume was constrained as the fixing budget and the support level per appliance was considered by high-efficient appliance actuality price. This paper also proposed a new method that used neural network as its parameter estimation moth[,4 for the diffusion model. The diffusion model and its parameter estimation method are expected to be able to analyze the diffusion characteristics of high-efficient appliance through the rebate program and the effects of rebate program's support conditions. Also, these will be able to evaluate the impacts and to analyze the cost-effectiveness of Energy Efficiency Demand-Side Management(EEDSM) resources. The case study is performed on the high-efficient lighting appliance rebate program of Korea by using the suggested diffusion model and estimation method and thus verified its validity.

• 한국경영과학회지
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• 제34권4호
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• pp.15-26
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• 2009

Bass diffusion model have played a central role in studying the diffusion of the new products since 1969, the year of publication of Bass model. Almost 750 publications based on the Bass diffusion model have explored extensions and applications. Extension models can be divided into two types. One is the model containing marketing-mix variables and the other is the model containing additional parameters. This paper presents another extension model of the latter type. Our model allows the time varying coefficients of innovation and imitation. Two pieces approximation of time varying coefficients is introduced and it's parameters are estimated based on NLS(Non-Linear Mean Square) method. Empirical studies are performed and the results show that our model is superior to the basic Bass model and the NUI(Non-Uniform Influence) model which is the well-known extension of the Bass model. The model developed in this paper is, also, transformed into the Bass model with the ready potential adopters in order to enhance the descriptive power.

• Asia Marketing Journal
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• 제11권1호
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• pp.29-38
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• 2009

시계열 확산 데이터를 활용하여 Bass 확산모형을 최소자승법(OLS)으로 추정하면, 초기에는 과다 추정하고 변곡점을 지나서는 수요를 낮게 추정하는 경향이 있다. 또한 확산모형에서 필요한 변수가 모형에서 빠짐으로 인해 발생하는 설정오류는 잔차의 자기상관을 발생시킬 수 있다. 자기상관이 오차항에 있을 경우, 추정된 모형의 모수들은 불편추정치이나 비효율적 추정치가 된다. 따라서 이러한 문제를 해결하는 확산모형의 개발이 요구된다. 본 연구에서는 자기상관 오차항을 고려한 수정된 확산모형을 제안하였다. 모형의 검증을 위해 미국의 CT-스캐너와 우리나라의 FPD TV 판매량를 제안된 모형에 응용하였다. 분석결과, 제안된 모형이 기존 모형에 비해 적합도와 모형의 주요 추정 통계량에서 우수함을 보였다.

• Corrosion Science and Technology
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• 제18권3호
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• pp.102-109
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• 2019

The hydrogen diffusion and trapping model with a numerical finite difference method (FDM) was modified and extended to accommodate $H_2S$ corrosion and scale forming processes of high-strength steel under tensile stress condition. The newly proposed diffusion model makes it possible to clearly understand combined effect of tensile stress and $H_2S$ corrosion process on hydrogen diffusion behaviors. The core concept of this theoretical approach is that overall diffusion behavior is separated into diffusion process through two respective layers: an outer sulfide scale and an inner steel matrix. Diffusion coefficient values determined by curve-fitting permeation data reported previously with the newly proposed diffusion model indicate that the application of tensile stress can contribute to continual increase in the diffusivity in the sulfide scale with a high density of defect. This suggests that the scale with a lower stability under the stress condition can be a key parameter to enhance hydrogen influx in the steel matrix. Consequently, resistance to hydrogen assisted cracking of the steel under tensile stress can be decreased significantly.

• 대한산업공학회지
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• 제27권4호
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• pp.337-344
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• 2001

As cost invested in developing the specified technology is increasing, investors are paying more attention to cost to benefit analysis (CBA). One of the basic elements of CBA for new technological development is the diffusion pattern of demand of such technology. Many studies of technology evaluation have adopted a single generation model to simulate the diffusion pattern of demand. This approach, however, considers the diffusion of the new technology itself, not taking into account a newer generation that can replace the one just invented. In this paper, we show how a multi-generation technology diffusion model can be applied for more accurate CBA for information technology. Monte Carlo simulation is performed to find influential factors on the CBA of a Cybernetic Building System.