• Journal of Korean Society for Quality Management
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• v.51 no.4
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• pp.691-700
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• 2023

Purpose: This study aims to analyze the diffusion pattern of the Mongolian mobile phone market. In particular, we used a generalized diffusion model to explore the factors affecting market potenial. Methods: We used three diffusion models to estimate the number of mobile subscribers in Mongolia. Based on the Logistic model with the best fitness, we introduced time-varying market potential and explored the influence of various independent variables such as GDP and inflation. Results: Among the basic diffusion models, the Logistic model was the best in terms of estimation performance and statistical significance. The estimation results of the Generalized Logistic model confirm that investment in the telecommunication sector has a significant positive effect on market potential. The estimation of the Generalized Logistic model effectively describes the continuous growth of the Mongolian telecommunications market until recently. Conclusion: We have analyzed the diffusion pattern of the Mongolian telecommunications market and found that the amount of investment in the sector leads to the growth of the market size. This study is original in terms of its subject - Mongolian telecommunications market and methodology - time-varying market potential.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.2-4
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• 2023

Sequence data plays an important role in the field of intelligence, especially for industrial control, traffic control and other aspects. Finding abnormal parts in sequence data has long been an application field of AI technology. In this paper, we propose an anomaly detection method for sequence data using a diffusion model. The diffusion model has two major advantages: interpretability derived from rigorous mathematical derivation and unrestricted selection of backbone models. This method uses the diffusion model to predict and reconstruct the sequence data, and then detects the abnormal part by comparing with the real data. This paper successfully verifies the feasibility of the diffusion model in the field of anomaly detection. We use the combination of MLP and diffusion model to generate data and compare the generated data with real data to detect anomalous points.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.6
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• pp.2522-2527
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• 2011

Technology policy has a substantial impact on the diffusion of a new technology. This paper uses technology policy as a variable in the general epidemic model to quantify the effects of the policy on technology diffusion. The results obtained in this study, using data on solid-state technology diffusion in the U.S. indicate that technology policy plays a positive role in technology diffusion and provide a firm basis for understanding the relationship between technology policy and technology diffusion through the use of quantitative data.

• Journal of the Korean Operations Research and Management Science Society
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• v.29 no.1
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• pp.87-99
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• 2004

In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service Penetration. In our application, the Proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

• The Journal of Bigdata
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• v.7 no.1
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• pp.193-212
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• 2022

The Bass Diffusion Model is one of the most successful models in marketing research, and management science in general. Since its publication in 1969, it has guided marketing research on diffusion. This paper illustrates the usage of the Bass diffusion model, using mobile cellular subscription diffusion as a context. We fit the bass diffusion model to three large developed markets, South Korea, Japan, and China, and the emerging markets of Vietnam, Thailand, Kazakhstan, and Mongolia. We estimate the parameters of the bass diffusion model using the nonlinear least square method. The diffusion of mobile cellular subscriptions does follow an S-curve in every case. After acquiring m, p, and q parameters we use k-Means Cluster Analysis for grouping countries into three groups. By clustering countries, we suggest that diffusion rates and patterns are similar, where countries with emerging markets can follow in the footsteps of countries with developed markets. The purpose was to predict the timing and the magnitude of the market maturity and to determine whether the data follow the typical diffusion curve of innovations from the Bass model.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.51 no.12
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• pp.630-637
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• 2002

This paper proposed a new diffusion model considering DSM rebate program's support conditions. The proposed method used some aspects of the rebate program such as support qualifications, annual support volume, and support level per appliance as following : The support qualifications were limited as the consumer which can get the rebate program's benefit, the annual support volume was constrained as the fixing budget and the support level per appliance was considered by high-efficient appliance actuality price. This paper also proposed a new method that used neural network as its parameter estimation moth[,4 for the diffusion model. The diffusion model and its parameter estimation method are expected to be able to analyze the diffusion characteristics of high-efficient appliance through the rebate program and the effects of rebate program's support conditions. Also, these will be able to evaluate the impacts and to analyze the cost-effectiveness of Energy Efficiency Demand-Side Management(EEDSM) resources. The case study is performed on the high-efficient lighting appliance rebate program of Korea by using the suggested diffusion model and estimation method and thus verified its validity.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.4
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• pp.15-26
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• 2009

Bass diffusion model have played a central role in studying the diffusion of the new products since 1969, the year of publication of Bass model. Almost 750 publications based on the Bass diffusion model have explored extensions and applications. Extension models can be divided into two types. One is the model containing marketing-mix variables and the other is the model containing additional parameters. This paper presents another extension model of the latter type. Our model allows the time varying coefficients of innovation and imitation. Two pieces approximation of time varying coefficients is introduced and it's parameters are estimated based on NLS(Non-Linear Mean Square) method. Empirical studies are performed and the results show that our model is superior to the basic Bass model and the NUI(Non-Uniform Influence) model which is the well-known extension of the Bass model. The model developed in this paper is, also, transformed into the Bass model with the ready potential adopters in order to enhance the descriptive power.

• Asia Marketing Journal
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• v.11 no.1
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• pp.29-38
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• 2009

Estimating the Bass diffusion model often creates a time-interval bias, which leads the OLS approach to overestimate sales at early stages and underestimate sales after the peak. Further, a specification error from omitted variables might raise serial correlations among residuals when marketing actions are not incorporated into the diffusion model. Autocorrelated disturbances may yield unbiased but inefficient estimation, and therefore invalid inference results. This phenomenon warrants a modified approach to estimating the Bass diffusion model. In this paper, the authors propose a modified Bass diffusion model handling autocorrelated disturbances. To validate the new approach, authors applied the method on two different data-sets: CT Scanners in the U.S, and FPD TV sales in Korea. The results showed improved model fit and the validity of the proposed model.

• Corrosion Science and Technology
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• v.18 no.3
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• pp.102-109
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• 2019

The hydrogen diffusion and trapping model with a numerical finite difference method (FDM) was modified and extended to accommodate $H_2S$ corrosion and scale forming processes of high-strength steel under tensile stress condition. The newly proposed diffusion model makes it possible to clearly understand combined effect of tensile stress and $H_2S$ corrosion process on hydrogen diffusion behaviors. The core concept of this theoretical approach is that overall diffusion behavior is separated into diffusion process through two respective layers: an outer sulfide scale and an inner steel matrix. Diffusion coefficient values determined by curve-fitting permeation data reported previously with the newly proposed diffusion model indicate that the application of tensile stress can contribute to continual increase in the diffusivity in the sulfide scale with a high density of defect. This suggests that the scale with a lower stability under the stress condition can be a key parameter to enhance hydrogen influx in the steel matrix. Consequently, resistance to hydrogen assisted cracking of the steel under tensile stress can be decreased significantly.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.4
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• pp.337-344
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• 2001

As cost invested in developing the specified technology is increasing, investors are paying more attention to cost to benefit analysis (CBA). One of the basic elements of CBA for new technological development is the diffusion pattern of demand of such technology. Many studies of technology evaluation have adopted a single generation model to simulate the diffusion pattern of demand. This approach, however, considers the diffusion of the new technology itself, not taking into account a newer generation that can replace the one just invented. In this paper, we show how a multi-generation technology diffusion model can be applied for more accurate CBA for information technology. Monte Carlo simulation is performed to find influential factors on the CBA of a Cybernetic Building System.