• Title/Summary/Keyword: Young Customers

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Development of AMI NMS (Network Management System) using SNMP for Network Monitoring of Meter Reading Devices (원격검침 설비의 네트워크 상태감시를 위한 SNMP 기반의 저압 AMI 망관리시스템 개발)

  • Kim, Young-Il;Park, So-Jeong;Kim, Young-Jun;Jung, Nam-Jun;Choi, Moon-Suk;Park, Byung-Seok
    • KEPCO Journal on Electric Power and Energy
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    • v.2 no.2
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    • pp.259-268
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    • 2016
  • KEPCO installed AMI (Advanced Metering Infrastructure) metering system for low-voltage customers from 2008. AMI metering system of KEPCO has operated 2.55 million customers and will plan to operate 22 million customers until 2020. KEPCO developed AMI NMS (Network Management System) to operate the meter reading network efficiently. NMS monitors the network status of DCUs (Data Concentration Unit) and modems. NMS provides functionalities of data collection and analysis. It collects property data of network device, network topology information, communication performance information, fault information, and etc. It analyzes collected data and controls network devices by remote access. AMI NMS collects about 370 MIBs (Mangement Information Bases) using SNMP (Simple Network Management Protocol). This paper introduces main functionalities, designed context, and implemented service screen.

Impact of Switchover Barrier, Switchover Intention and Willingness to Revisit on Customer's Characteristics - Comparison between Travel Agency and Airlines - (고객특성이 전환장벽, 전환의도와 재방문의사에 미치는 영향 - 여행사.항공사간 비교분석을 중심으로 -)

  • Chung, Ung-Young;Moon, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.259-273
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    • 2008
  • This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

For the Acquisition of Customers' Emotional Elements in the Service Design by SOMC: Simultaneous Observation Method based on Cooperation

  • Seo, Mi-Young;Lee, Eun-Jong
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.23-32
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    • 2012
  • Objective: This research proposes a methodology, which validates a grasp of the customers' emotions in the service design area. Background: As the era of service design has taken its approach, the need for a deliberate design that would reflect the customer's experience had emerged in the area of service. Therefore, a variety of methodologies has been adopted in the field of service design with the purpose of discovery of the customers' needs. Even though the importance of an emotion-sentient research of a service experience increases, its research progress remains to be inadequate in comparison to all the other areas. Method: Having had taken some resources from the emotional studies under other areas of expertise as a base, the concept of volatility of emotions has been introduced as the core element of this research, further followed by an elaboration of its special characteristics. The observation technique under Stakeholder's system: SOMC(Simultaneous Observation Method based on Cooperation) has been proposed in this study as it presents an effective way to grasp the concept of volatile emotions in contrast to the previously existent types of methodologies. Results: The SOMC rather supplements the existing research methods than substitutes the previous ones. In other words, although the existing research system allowed emotion detection, it was difficult to capture the change of momentary and fickle emotions. On the opposite, the SOMC provides a condition allowing a sufficient grasp of the customer's emotions and facilitates emotional capture. Conclusion: For that reason, it is hoped that this piece of research represents a valuable and effective approach in terms of grasping the true needs of the customers on the emotional level, which will in its turn contribute to the improvement of the service quality in the midst of a complicated service condition. Application: Moreover, the purpose of this research is that in its outcome it may serve as a sufficient contribution to the area of emotional studies within the field of service design.

A Study on the Effects of Hospital Customers' Disgruntled Behaviors on Turnover Intention and Customer Orientation, using Emotional Dissonance and Emotional Exhaustion as Mediators: The Moderating Effects of Emotional Labor Strategy (병원고객의 불량행동이 감정부조화와 감정고갈을 매개로 이직의도와 고객지향성에 미치는 영향에 관한 연구: 감정노동전략의 조절효과)

  • Han, Na Young;Bae, Sang Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.5
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    • pp.113-128
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    • 2017
  • This Study Examined the Effects of Disgruntled Customers' Behaviors on the Emotional Dissonance of Service Workers, the Effects of Emotional Dissonance on Emotional Exhaustion, and the Effects of Emotional Dissonance on Turnover Intention and Customer Orientation. In Addition, this Study Examined the Moderating Effects of Emotional Labor Strategies(both surface acting and deep acting), in the Relationship Between Customers' Disgruntled Behaviors and Emotional Dissonance. A Survey was Conducted on Hospital Workers and Drew the Following Results. First, Disgruntled Behavior had a Positively Significant Effect on Emotional Dissonance. Second, Emotional Dissonance had a Positively Significant Effect on Emotional Exhaustion. Third, Emotional Exhaustion had a Positively Significant Effect on Turnover Intention but Negatively Significant Effect on Customer Orientation. Finally, According to a Hierarchical Regression Analysis, Disgruntled Behavior and a Moderating Variable, Surface Acting had a Significant Interaction Effect on Dependent Variable, Emotional Dissonance, but Disgruntled Behavior and a Moderating Variable, Deep Acting did not.

A Study on Blog users' Response to Blog Marketing (블로그 마케팅에 대한 이용자 인식 연구)

  • Kim, Jae-Kyeong;Kim, Hyea-Kyeong;Park, Sun-Young
    • Information Systems Review
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    • v.11 no.3
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    • pp.1-17
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    • 2009
  • A growing percentage of internet users have maintained a personal website, blog, and the articles published by blog users play important roles to other users' purchasing decision as reliable information or knowledge. Therefore blog has been recently regarded as a promising marketing tool, for the brand image campaigns and sales management of companies. However, the effect is not easy to be verified when blog users recognize it to be negative the marketing activity utilizing blogs. Hence, the purpose of this paper is to identify the relationship between the customers' blog usage level and their response to blog marketing. To such purposes, this study is designed to survey the followings on office workers; Blog Quotient as a blog usage level of customers, response to blog marketing, the relation between Blog Quotient and demographic variables, and the relation between Blog Quotient and response to blog marketing. The results show that Blog Quotient has a significant relation with customers' response to blog advertisement and a company should consider the target customers' blog usage level to plan a blog marketing strategy.

A Study of Factors Affecting the Continued Usage Intention of Internet Portal Sites (인터넷 포털사이트 서비스의 지속적 이용의도에 영향을 미치는 요인에 관한 연구)

  • Shin, Ho-Young;Kim, Ki-Su
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.35-58
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    • 2010
  • Portal sites have been providing diverse services to attract new users and retain existing customers. Recently, they also added new services and increased quality of the services they provide to secure more customers. It is, however, not clear how people actually react to such activities. We wanted to understand the mechanism associated with users' continued usage intention of current Portal site. We assumed search, e-mail, information, community, e-commerce services as key services provided by most Portal sites and considered valuable by many customers. The quality of these services may directly affect users' continued usage intention. However, we can also assume that attractive alternatives and switching cost may have some influence on users' continued usage intention. Therefore, in this study, key variables pertaining to the quality of key services provided by Portal sites, attractive alternatives, and switching cost were examined to explain the dynamics of users' continued usage intention. An empirical study based on 891 survey responses showed the importance of the quality of key services for users' continued usage intention. Switching cost also demonstrated strong association with users' continued usage intention. However, attractive alternatives did not show a significant association with users' continued usage intention. We also found that the variable attractive alternatives moderated the relationship between the quality of search service and users' continued usage intention and the relationship between the quality of information service and users' continued usage intention. On the other hand, the variable switching cost showed a moderating effect on the relationship between the quality of e-mail service and users' continued usage intention and the relationship between the quality of community service and users' continued usage intention. This study implies that Portal sites need to make efforts not only to improve the quality of key services but also to consider attractiveness of other Portal sites' services and switching cost to secure more customers.

A Gap Analysis between Inpatients' and Personnel's Perception of Hospital Foodservice Quality (병원급식서비스의 질 인식에 대한 입원환자와 종사자간 괴리 분석)

  • Lee Hae-Young;Chang Seung-Hee;Yang Il-Sun
    • Korean Journal of Community Nutrition
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    • v.10 no.6
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    • pp.943-951
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    • 2005
  • The purposes of this study were to analyze the gap between foodservice personnel and inpatients, to urge foodservice providers to reconsider by identifying the problems in service delivery for customer satisfaction, and to deduce the priority for foodservice quality improvement. The results of this study can be summarized as follows : the average perception score of personnel (4.32 out of 5) was higher than that of customers (3.90). In particular, the customers' perceptions of 17 attributes, which included 'removal service of tray by foodservice personnel', 'nutrition and health-related information service', 'handling inpatient's complaint ASAP', 'delicious meals' and 'salty enough meals' and so on, was significantly lower than personnel's. Both service providers and customers perceived that 'personnel attitude' was the highest and 'meal quality' was the lowest among the 4 factors, but there was significant difference on 'meal quality'(p < .001), 'customer reception' (p < .001) and 'personnel attitude' (p < .05) between the two groups. As a results of quadrant analysis, 'removal service of tray by foodservice personnel', 'handling inpatient's complaints ASAP' and 'meal service according to doctor's orders were categorized into Quadrant A with meaning of high personnel's perceptions and low customers'. Therefore service providers have to perceive the gap between the two viewpoints and grant priority to these attributes in improving foodservice qualify. (Korean J Community Nutrition 10(6) $943\∼951$, 2005)

A Study on Dining out Behaviours of Fast Foods - Focused on Youido Apartment Compound in Seoul - (패스트 푸드의 외식행동(外食行動)에 관한 실태조사(實態調査) - 여의도아파트단지(團地)를 중심(中心)으로 -)

  • Mo, Su-Mi;Kim, Chang-Im;Lee, Sim-Yeol;Yoon, Eun-Young;Lee, Kyung-Sin;Choi, Kyung-Suk
    • Journal of the Korean Society of Food Culture
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    • v.1 no.3
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    • pp.295-309
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    • 1986
  • To determine dining out behaviours of fast foods at five different fast food restaurants of Youido apartment compound in Seoul, a survey was conducted of 460 customers ranging in age from 7 to 29 year, from October 1 to 5th, 1986. Findings are summarized follows: The reasons the customers the fast food restaurants by the highest percentage were the following in the order: 'the atmosphere in which fast food is eaten is enjoyable for the companionship', 'convenient to dining', 'the surroundings and dining equipment are pleasant and hygienic', and 'to be able to stay as long as I want'. The majority of the customers visited the fast food restaurants with their friends between 1pm and 5pm. The fast foods purchased by the customers were mostly for snack rather than a full meal. Preference was a major factor in food selection from available meun items. Ice cream, Kentucky fried chicken, rolled rice with laver I rice cake stew, fried Mandoo were ranged high on the list of liked foods, in contrast, lower preference was for noodle soup, small red bean porridge, pinenut porridge, and persimmon punch.

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Recognition of Customers on Necessity of Hospital Brand Identity and Service Value (병원 브랜드아이덴티티의 필요성과 서비스가치 관련성에 대한 소비자들의 인식)

  • Lee, Young-Hwan;Ha, Au-Hyun
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.551-559
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    • 2017
  • This study was to find out recognition of customers on association between necessity of Hospital Brand Identity and service value, to suggest efficiency contents of public relations(PR) for give shape to positive emotion or emotional empathy about hospital. The result of study, necessity of Brand Identity in hospital PR contents was recognized to order facility environment specialized sector of medical service scale of hospital reputation of doctor, recognized to higher necessity of Hospital Brand Identity in case lower to use of practical hospital. In association between necessity of Brand Identity and service value of Hospital Brand Identity was confirmed to be higher recognize service value if more higher recognize necessity about scale and reputation of doctor. Accordingly, to suggest PR contents for give shape to positive and emotional empathy in relation of customers, small and medium hospitals will important finding process a specific character in each other hospitals, the value will be consider for efficiency marketing to reflect opinions of customers.

The Analysis of the Quality Impact of Airline SNS from the Viewpoint of System and Information (시스템 및 정보서비스 관점에서 항공사 소셜네트워크 서비스의 품질영향분석)

  • Park, Hyun-Jee;Kim, Jung-In;Kim, Young-Ha
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.10
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    • pp.2309-2315
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    • 2012
  • The objective of this research is to suggest how to keep the continuous customers and how to build business model and marketing strategy. In detail, this research aims to closely examine the relationship among SNS quality(service quality, information quality, system quality) for airline customers, relational benefit(social benefits, psychological benefit, customization benefit, economic benefit) and customer satisfaction. As a result, if SNS quality is getting better, relational benefit better is higher. Specifically service information quality is more impactive to relational benefit than system quality. The effect of psychological customization benefits from SNS quality is the strongest to customer satisfaction of all factors. To conclude, the results of this research can be the guideline when designing marketing strategies for airline customers and for traditional tourism customers who use SNS.