• The Journal of the Korea Contents Association
• /
• v.8 no.7
• /
• pp.174-181
• /
• 2008

The purpose of the study is to find out how the quality attributes of door-to-door delivery service affects on the on-line shopping mall customers' satisfaction. For the study service quality and customer satisfaction theories were reviewed and the relation between service attributes and satisfaction was proposed. With empirical study the research found that customers' satisfaction of on-line shopping mall would be influenced by door-to-door delivery service quality attributes even though the door-to-door delivery firm is not the direct partner of the contract.

• Journal of the Korean Society of Food Culture
• /
• v.20 no.4
• /
• pp.438-445
• /
• 2005

This research examines how various dimensions of physical environments influence patrons' psychological responses(especially emotional responses) in the restaurant service setting, and how these emotional responses, in turn, influence patrons' attitude formation. The result of empirical research indicates that restaurant physical environments have a significant effect patrons' emotional responses, and that these psychological experiences serve as critical mediators in the restaurant physical environments-store attitudes relationship. However, the effects of restaurant physical environments on patrons' psychological responses varied with the dimensions of physical environments. First, the effect of cleanliness on emotional responses was most significant, especially on negative emotion, out of 4 dimension of restaurant physical environment. Second, ambient conditions are the most important predictor on customers' positive emotion, and in turn, positive emotion has the most significant effects on customers' attitude formation of restaurant. Therefore, the result suggests that restaurants should manage(or, improve) their ambient conditions(e.g. background music, scents, ventilation, noise etc.) for efficiently maximizing customers' positive attitude. The implications of this study are discussed, and ideas for future work suggested.

• The Journal of the Korea Contents Association
• /
• v.7 no.9
• /
• pp.127-138
• /
• 2007

Due to the development of internet technology and the steady increase of turnover at B2C market many companies put a lot of work into maintaining a good relationship with internet customers. Particularly, analyzing and understanding specific customer groups are essential for effective CRM and marketing strategy Thus, this paper proposes the method to define the customers of online bookstore into several meaningful groups. Five important factors and factor scores for each respondent are obtained by Factor Analysis. Six groups are classified by Cluster Analysis and Analysis of Variance(ANOVA) is used to verify the difference between each group.

• Architectural research
• /
• v.8 no.1
• /
• pp.9-16
• /
• 2006

Maximizing profit is the most significant object of commercial places. Especially for some places where its atmosphere is main concern of customers like $Caf{\acute{e}}s$, interior design is crucial. Thus it needs to evaluate human emotion and preference. Human Sensibility Ergonomics which is recently signified in various fields is an attempt to quantitatively analyze factors of human sensibility and apply it to design operation. This study attempted to infuse human sensibility ergonomics into $Caf{\acute{e}}$ interior design and analyzed preferable $Caf{\acute{e}}$ interior design factors. Because most $Caf{\acute{e}}s$ have their own target customers, so we assumed four different target customer groups divided by their age and gender groups in each age group. As a result, the difference of each group could be examined. Middle-aged group and males have main interest in the intensity of luminance, i.e. the brightness, whereas youths and females attach importance to both quality of light and color. In addition, there is a tendency for middle-aged group and males to see $Caf{\acute{e}}$ as a public place while young people and females recognize $Caf{\acute{e}}$ as a place for entertainment. Taking the result of this study into consideration can lead to successful $Caf{\acute{e}}$ interior design for specific target customers.

• The Journal of the Korea Contents Association
• /
• v.4 no.4
• /
• pp.11-19
• /
• 2004

With the help of information technology the number of email users and personal home page owners are increasing. Marketers have much interest in using the email and personal home pages as a marketing promotion tool which can provide potential customers with messages they want to send. Marketers can facilitate the promotion efforts once if the profiles of potential customers' information can be databased by sending proper messages to the targeted market. Because of the merit of email and personal home page hotel firms are expected to adopt the information applications in their promotions for customers. This study proposes the Possibilities of email and personal home pages as a marketing promotion tool in the hotel industry and discusses problems to be overcome.

• Journal of Distribution Science
• /
• v.15 no.5
• /
• pp.17-28
• /
• 2017

Purpose - Considering the environmental issues in corporate management is now a necessity, not an option. In addition, consumers' interest in health and environment has increased rapidly. This study aims to investigate how the management style that pursues environmental protection affects the various outcomes at each management process such as planning, producing and supervising process. Research design, data, and methodology - We surveyed 319 manufacturing companies from April 1 to April 30, 2016. Green purchasing, environmental technology management and management support are selected as independent variables and firm performances as dependent variables. Three analyses including factor, regression and moderating were conducted. Results - Regression analysis was performed to set up hypotheses. Consequently, the total six hypotheses were adopted and then innovative management style showed moderating effect. Conclusions - Companies should consider environmental factors to improve the financial performance in the long term. Especially the cooperative style enhances financial performance by implementing eco-friendly design in cooperation with customers. Also, eco-friendly activities with suppliers could have direct environmental protection effects. Therefore, a manufacturer needs to cooperate with both suppliers and customers to maximize the protection effect. The production of eco-friendly products and implementing eco-friendly design with customers positively affect product quality.

• Proceedings of the KIEE Conference
• /
• 2005.07a
• /
• pp.90-92
• /
• 2005

This paper addresses the analysis of interruption costs and the studies made through the direct interview with Korean Industrial customers for the period of two years. It is conducted to evaluate the direct and short duration interruption costs resulting from local random electrical supply interruptions. The cost is evaluated by providing a designed questionnaire focused on the experience or the preparative actions which consumers predicted they would take. In the first phase, authors made a survey on all types of industry with 176 industrial customers and evaluated them as per standard industry classification (SIC). In that case, the evaluation data obtained are not so reasonable, because the number of sampled industries was small and the sampled industries were surveyed by being divided into 18 types. So, in the second phase the authors concentrated on only 4 types of 302 industries who have many and large sensitive loads to the short duration interruption.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.8 no.1
• /
• pp.191-205
• /
• 2012

A book review is one of the most important sources of information which provide the descriptive and evaluative contents about books. Reviews have great influence on consumer behavior because they are believed to be more reliable than information provided by sellers. Readers who read a book review includes information about book decide whether they will buy or not. This study examines customer attitude change by book reviews with regarding to different type of information sources(experts and prior customers) and different directions of messages. We address the following research questions: (1) Can positive book reviews with credibility have a positive impact on acceptance of books? (2) Can negative book reviews with credibility have a negative impact on acceptance of books? The results shows that a credibility is an essential factor for affecting customers' mind. When positive book reviews were written, both expert and customer opinions have a positive impact on acceptance of customers. Given negative book reviews of experts, trustworthiness is more important than expertise. However, a objectivity of customer's reviews is more important.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.10 no.3
• /
• pp.87-97
• /
• 2014

Pharming attack is a confidence trick that the hacker catch away customers financial information on Internet banking. At first, a hacker installs malicious execution code on customers PC in secret. As a customer tries to connect a Internet banking Web site, the malicious code changes it to phishing site in Internet explorer. The hacker catch away customers financial information in process of internet banking. The hacker steals money from customer's bank account using stolen information. PKI is a widespread and strong technology for providing the security using public key techniques. The main idea of PKI is the digital certificate that is a digitally signed statement binding an user's identity information and his public key. The Internet banking service stands on the basis of PKI. However, the bank is trusted in natural, the only customer is certified in the present Internet banking. In this paper, we propose a method of cross certification in Internet banking. The customer certify a bank and the bank certify the customer in proposed method. The method can service to customer the secure Internet banking about pharming attack. We compare the proposed method with other methods.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.9
• /
• pp.517-526
• /
• 2020

This research investigates the relationship among product quality, service quality, perceived value, customer satisfaction, and behavior intentions. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 220 customers using confirmatory factor analysis and structural equation modeling. The testing results show that, for the direct path, product quality has a significant, positive influence on customer satisfaction, and behavioral intentions. Also, perceived value directly influences customer satisfaction and behavioral intentions and satisfaction is an antecedent of behavioral intentions. For the indirect path, service quality has a significant, positive influence on behavioral intentions through the customer satisfaction. The major finding of this study suggest that service quality easily attract more customers, especially the young consumers. About the sale personnel, communication skills, knowledge and ways of treatment to customers are crucial to retailers to gain competitive advantage over competitors. Therefore, it should have clear and consistent processes, procedures with criteria that create the best condition for organization and individual to open this kind of retailing store. Furthermore, product quality improvement is essential; all products must have clear originality; and diversifying products and services is also the way to appeal more consumers.