• Fashion & Textile Research Journal
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• v.23 no.1
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• pp.44-56
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• 2021

This study analyzes the fashion video content of vegan YouTubers in order to understand how the vegan message is being conveyed in media. This study collected data with NoxInfluencer and conducted a case study of the vegan fashion YouTube content. We collected 143 videos for analysis as follows. The characteristics of vegan fashion content were divided into six categories. First, fashion know-how consisted of YouTubers' explanation on vegan fashion, from styling to where to buy vegan and fair trade products. Second, fashion haul content showed second hand products as well as certified vegan fashion products. Third, fashion daily life focused on a day in the life of a vegan YouTuber, casually showcasing fashion in real life. Fourth, fashion products reviews were about vegan YouTubers' thoughts and concerns about various vegan fashion brands and products. Fifth, fashion coordination category consisted of Lookbooks according to seasons. Last, the fashion entertainment category showed YouTubers challenging themselves to dress outside of their comfort zone. The content of the message was distinguished by consumption methods and aesthetic interaction. Also, vegan YouTubers were always anticipating the possibility of appealing to a wider demographic. This study differs from existing studies because it analyzed fashion YouTube content in order to understand the spread of a vegan message in the media environment. This study has its significance in suggesting the direction that the vegan community should take in delivering vegan messages in the future.

• Asia pacific journal of information systems
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• v.31 no.3
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• pp.277-295
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• 2021

This paper examines the features that make a YouTube channel attractive to users. Considering that drawing users' attention is challenging on this platform, where voluminous amounts of videos are available, it is crucial to identify the factors that make users intend to subscribe to a YouTube channel. In this study, we used an online survey to collect data from 1125 respondents and an SEM model using Smart PLS 3.2.8 to analyze it. The results show that integrity and familiarity with a YouTube channel are positively correlated with trust in its creator, which leads to subscribing to the YouTube channel; value and accuracy also positively affect intention to subscribe to a YouTube channel via trust in content. This study enriches the field of research about trust in the creator and trust in content.

• The Journal of Information Systems
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• v.30 no.4
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• pp.173-202
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• 2021

Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

• Journal of the Korean Society of Costume
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• v.33
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• pp.73-88
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• 1997

In old Korea from the 4th century of 6th cen-tury the lapels of You and upper garment folded slightly. It had tight sleeves and its length was not long reaching to the hips. but from the 7th century the sleeve of You became wider and its length became longer, Chinese You folded very deeply across the breast and its sleeve was tight. The length of Chinese You was short too strectching out to the hips. From the 5th century the sleeve of the Chinese You became wider Chinese trousers with wide crotch appeared in the 4th century during the time when Ezst Jin Dyn-asty ruled China. The upper garments with the wide sleeve was common by the 7th century in China. What is specially noteworthy is that Short-dalnyung appeared in the 5th ∼6th century. In old Korea strings were used to tie the bottoms of the trousers. Trousers with tight crotch did not need the strins. korean trousers with wide lines were narrower than the Chinese trousers at the bottom and it was not necessary to use the strings for people to put them on In China there were both of wide trousers and tight trousers. People tied trousers around the kness with the strings in the formal places but they did not tied the trousers with the strings when they wore the ordinary clothes. Chinese trousers were very wide just like a skirt and they were much wider than wide Korean trousers.

• Korean Journal of Applied Biomechanics
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• v.29 no.4
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• pp.213-217
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• 2019

Objective: The purpose of this study was to investigate the ratio of carrie's and run's distance in golf running approach using 52° and 48° wedges. Method: 2 women's professional golfers from the LKPGA were given the running approach in the 5 m, 10 m, 15 m respectively. The variables were analyzed through a golf analyzer and actual measurement. Results: If you send 5 m with 52° and 48° wedges, the ball run about 5 m, 10 m respectively, if you carry 10 m with 52° and 48° wedges, the ball run about 10 m, 13 m respectively. And if you carry 15 m with 52° and 48° wedges, the ball run about 13 m, 15 m respectively. Conclusion: Based on the results, if you are confident in distance, if you choose the club properly and if you are confident, if you try to send the correct distance to the hole cup, then you will have a more confident approach, which will lead to better results.

• Journal of Korea Multimedia Society
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• v.25 no.10
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• pp.1468-1474
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• 2022

This is an empirical study to find out whether subtitles and infographics can affect the recognition and recall memory of YouTube users. In this study, a total of 104 university students were divided into 4 groups and exposed to 4 types of contents according to the presence or absence of subtitles and infographics. After the subjects watched YouTube content, they responded to the level of their memory through a survey. As a result of the analysis, the subtitles used in YouTube contents did not affect the recall memory of the audience, and the infographic did not affect the recognition memory of the audience. However, when subtitles were used for YouTube content, the audience's recognition memory was found to be high at a statistically significant level, and when infographics were used for YouTube content, the audience's recall memory was found to be high at a statistically significant level. The significance of this study can be found in that the effects of subtitles and infographics that appeared in the audience effect of legacy media such as newspapers and broadcasting were also found in YouTube, a new video content media.

• Asia pacific journal of information systems
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• v.30 no.4
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• pp.741-757
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• 2020

The outbreak of COVID-19 has changed our lifestyle. People spend much more time on YouTube, SNS and online shopping than before. Accordingly, the number of product review videos are steeply increasing in YouTube platform. When people watched the review videos, they might search additional information if they liked the videos. This study aims to investigate how the informativeness and the degree of attention gathering of product review videos influence on the product information sourcing intention and persuasion knowledge. We also try to find whether prior YouTube experience affects the relationship between the degree of attention gathering and persuasion knowledge. We conducted an online survey on 499 participants and analyzed using partial least square methods. Results show that 1) informativeness and the degree of attention gathering towards product review videos influence on the product information sourcing intention and user's persuasion knowledge. 2) Viewers' YouTube experiences moderate the increase of the viewers' persuasion knowledge caused by increasing the degree of viewers' attention gathering. This study implies that YouTube product review videos could be created in strategic manners. Also, it could be inferred that consumers' prior YouTube experiences may reduce negative potentials of the degree of attention gathering onto persuasion knowledge.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.1-10
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• 2024

While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.131-141
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• 2020

In this paper, we propose a model that explains how the quality of YouTube clip and the credibility in YouTuber affect the usefulness of information and attitude of adapting information, based on 'Information Adoption Model' proposed by Sussman and Siegal. Additionally, we investigate the moderating role of YouTube genre in this model. Empirical analysis has shown that both the quality of YouTube clip and the credibility in YouTuber in the entire genre have a significant impact on the usefulness of information, which in turn significantly affects the attitude of information adoption. But only the quality in YouTube clip is found to have a significant impact in the 'information-oriented' genre, whereas, in the 'entertainment-oriented' genre, only the credibility in YouTuber is found to have a significant impact. The findings of our study provide various implications for building a business strategy for using YouTube as an information providing tool.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.291-303
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• 2021

The study tried to examine the characteristics of transcription culture on YouTube through narrative analysis methods. The study found five meaningful features in YouTube's transcription culture. YouTube's transcription culture was first characterized by efficient writing and learning skills. Second, there was a characteristic of a transcription to read and understand text more deeply. Third, it had the characteristics of five strategies to advance my writing. Fourth, YouTubers had time to self-heal and comfort through transcription. Fifth, YouTube's transcription culture has expanded and developed into left-handed writing and digital writing. The characteristics of these YouTubers' transcription culture are expected to enrich the transcription culture that has been handed down for many years.