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http://dx.doi.org/10.9717/kmms.2022.25.10.1468

Effect of Subtitle and Infographic of YouTube Content on the memory of Audience  

Park, DugChun (Dept. of Mediacommunication, Dongseo University)
Publication Information
Journal of Korea Multimedia Society / v.25, no.10, 2022 , pp. 1468-1474 More about this Journal
Abstract
This is an empirical study to find out whether subtitles and infographics can affect the recognition and recall memory of YouTube users. In this study, a total of 104 university students were divided into 4 groups and exposed to 4 types of contents according to the presence or absence of subtitles and infographics. After the subjects watched YouTube content, they responded to the level of their memory through a survey. As a result of the analysis, the subtitles used in YouTube contents did not affect the recall memory of the audience, and the infographic did not affect the recognition memory of the audience. However, when subtitles were used for YouTube content, the audience's recognition memory was found to be high at a statistically significant level, and when infographics were used for YouTube content, the audience's recall memory was found to be high at a statistically significant level. The significance of this study can be found in that the effects of subtitles and infographics that appeared in the audience effect of legacy media such as newspapers and broadcasting were also found in YouTube, a new video content media.
Keywords
YouTube; Subtitle; Infographic; Recognition Memory; Recall Memory;
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