• Journal of Korea Port Economic Association
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• v.39 no.2
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• pp.111-128
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• 2023

Due to the coronavirus pandemic, interest in outdoor leisure activities is growing. Among outdoor leisure activities, marine sports can be seen as having good conditions to enjoy in Korea. In the case of yachting among marine sports, a number of yacht experience programs have recently been operated centered on Gwanganli and Suyeong Bay in Busan. This yacht experience is an attractive tourism product that can be enjoyed casually, and can bring stress relief to many users. This study tried to verify the effect of the attractiveness of the yacht experience on the stress recovery based on the tourists' experiences using the yacht experience tour. In addition, we tried to verify the intention of revisiting the yacht experience or sharing it with others through SNS through this stress recovery. In addition, as a moderator variable, the difference between the MZ generation and other generations, which use SNS more actively than other generations, was presented and its significance was verified. The survey of this study was conducted online for tourists who experienced yacht experience in Busan. As a result of the analysis, among the attractive factors of the yacht experience, the program, landscape, facilities and service was found to have a significant influence on the users' stress recovery, and satisfaction through stress recovery had a significant effect on the intention to revisit and to share the SNS. In the verification of the moderating effect according to age, a generational difference in revisit intention between the MZ generation and other generations was confirmed. Through this study, it was suggested that various programs of yacht experience should be developed to induce users to revisit, and various marketing using SNS should be carried out.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.409-419
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• 2018

The purpose of this study is to examine how the experience factors of KIMAWEEK yacht experience participants affect the experience satisfaction and re-participation intention. this study, 515 KIMAWEEK participants in Pusan metropolitan city conducted a mobile survey and the following conclusions were drawn. First, deviant, educational, and aesthetic factors among the experience factors of yacht experience participants were found to affect the satisfaction of experience, but entertainment factors did not affect it. Second, educational and entertainment factors, among the experiential factors, influenced re-participation intention in relation to the experience factor and re-participation intention, but deviant factors and aesthetic factors did not affect it. Third, the relationship between the experience satisfaction and re-participation intention was also found to have a similar effect. Through this study, various and differentiated experience factors should be provided in order to increase the satisfaction of KIMAWEEK yacht experience participants. In particular, realistic events that meet local characteristics should be held.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.125-130
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• 2020

The Korean maritime industry is growing rapidly as income levels rise. In particular, the domestic yacht market is generating steady market demand, which is a good opportunity for users who want to enjoy leisure. Among them, the experience-type yacht is operated smoothly around Suyeong Bay in Busan. In this study, a survey of experienced yacht users conducted an analysis focusing on color as much as the interior structure. The colors you experience when you stay in a specific space for a short time have a significant impact on the user's satisfaction and sensibility. Often, systematic research into space is often focused on physical distribution. However, color leaves a strong impression on short experiences as much information as it accepts through the optic nerve. A survey of yacht passengers was conducted to derive appropriate adjectives, and the results were obtained after analyzing them by means of I.R.I monochrome and image scale. Afterwards, it is expected that this research will be used as a theoretical basic data that can be used to carry out the production, repair, and repair of hands-on yachts that are developed on their own.

• Journal of Navigation and Port Research
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• v.37 no.6
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• pp.673-680
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• 2013

The purpose of this study is the Influence of Sailing Yacht Experiences Participants of Flow on Satisfaction and Self-esteem relates to the impact on leisure industry, the popularity of korean culture and yacht basis for the realization is to provide. To achieve this study, Busan, Ulsan, Gyeongnam area residents to target marine leisure and marine leisure experiences Academy experienced subjects participated in a total population of 428 people selected for the survey was conducted, data processing method frequency analysis, reliability analysis, validity analysis, a simple regression analysis, multiple regression analysis was used. Than as a result of research methods and data analysis through the conclusions are as follows. First, sailing yacht experience the flow degree of the participants to influence satisfaction were static. Second, the flow degree of the participants experienced sailing yacht self-esteem(general factors, family factors, work factors, social factors) was found to affect the static. Third, sailing yacht experience satisfaction self-esteem of the participants(general factor, family factors, work factors, social factors) was found to affect the static.

• Asia Pacific Journal of Business Review
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• v.6 no.1
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• pp.61-73
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• 2021

This study attempted to examine the structural relationship between the main factors that determine the intention to continue participation in yacht activities. Specifically, motivation for yacht activities was divided into achievement motivation, social motivation, escapist motivation, conspicuous motivation, and hedonic motivation, and the effect of each motivation on the satisfaction and continuous intention of yacht activities was examined. This study surveyed 338 ordinary people who were interested in yacht activities or had experience in yacht activities, and verified the main hypothesis through regression analysis. The main analysis results of this study are as follows. First, it was found that achievement motivation did not affect satisfaction. Second, it was found that social motivation had a positive (+) effect on satisfaction. Third, it was found that escapist motivation had a positive (+) effect on satisfaction. Fourth, it was found that the conspicuous motivation had a positive (+) effect on satisfaction. Fifth, it was found that hedonic motivation had a positive (+) effect on satisfaction. Sixth, it was found that the achievement motivation had a positive (+) effect on continuous intention. Seventh, it was found that social motivation did not affect continuous intention. Eighth, it was found that escapist motivation had a positive (+) effect on continuous intention. Ninth, it was found that the conspicuous motivation did not affect continuous intention. Tenth, it was found that the hedonic motivation had a positive (+) effect on continuous intention. Eleven, satisfaction was found to have a positive (+) effect on continuous intention. This study derived academic and practical implications based on the analysis results and proposed future research directions.

• Journal of Navigation and Port Research
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• v.36 no.5
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• pp.401-407
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• 2012

The purpose of this study was to examine the preferences to yacht tourism and perceptions to importance of yacht tourism industry's activation strategies from consumers perspectives. In order to such a purpose, this study employed survey methodology with a total of 300 visitors to yacht facility and beach located in B metropolitan city. With 265 usable questionnaires, data collected were analyzed using descriptive statistics such as frequency, percentage, mean and standard deviation. Accordingly, following findings were derived from current study. First, 32% of participants had yacht tourism experiences and more than 64% of them had willing to purchase yacht tourism products in the future, which indicates optimistic increases in yacht tourism demand. In addition, amount of willingness to pay for yacht tourism was less than 100 thousand Won per day. Second, the most preferred product was a yacht training and experience program, and preferred time for yacht tourism was weekend and or vacation with the period of one day or one night and two days. The main motivation was to spend leisure time and enjoyment with accompanying persons of family or friend members. Third, consumers' restriction factors included high expenditures, time consuming and lack of various yacht tourism products but their selection attributes included low expenditures, associated tourism products and quality of yacht tourism products. Finally, the most important activation strategies included the development of yacht tourism products, building yacht tourism conditions and establishing marketing strategies, but the least important activation strategies from consumers views included policies, experts and facilities.

• International Journal of Naval Architecture and Ocean Engineering
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• v.8 no.1
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• pp.1-12
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• 2016

One of the most important factors in sailing yacht design is accurate velocity prediction. Velocity prediction programs (VPP's) are widely used to predict velocity of sailing yachts. VPP's, which are primarily based on experimental data and experience of long years, however suffer limitations when applied in realistic conditions. Thus, in the present study, a high fidelity velocity prediction method using computational fluid dynamics (CFD) was proposed. Using the developed method, velocity and attitude of a 30 feet sloop yacht, which was developed by Korea Research Institute of Ship and Ocean (KRISO) and termed KORDY30, were predicted in upwind sailing condition.

• Journal of computational fluids engineering
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• v.19 no.3
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• pp.1-7
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• 2014

One of the most important factors in sailing yacht design is an accurate velocity prediction. Velocity prediction programs (VPPs) are widely used to predict velocity of sailing yachts. VPPs, which are primarily based on experimental data and experience of long years, suffer limitations applied in realistic conditions. Thus, in the present study, a high fidelity velocity prediction method using the computational fluid dynamics (CFD) is proposed. Using the developed method, velocity and motion of a 30 feet sloop yacht, which was developed by Korea Research Institute of Ship and Ocean (KRISO) and termed KORDY30, were predicted in upwind sailing condition.

• Journal of Korean Society of Rural Planning
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• v.27 no.4
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• pp.13-24
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• 2021

This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.6
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• pp.1449-1461
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• 2013

In this study, We analyzed whether the quality of marine leisure sports experience have effects on participants satisfaction, immersion and 5motive for reparticipation. We also investigated effect of participants' pre-experience of participating race on satisfaction, immersion and motive for reparticipation. Sense of freedom and social interaction appeared to affect satisfaction of participants significantly, but the sense of control did not. Sense of freedom had effect on immersion, whereas sense of control and social interaction had no effect on immersion. Significant relationship between motive for reparticiaption and participants' satisfaction and immersion was observed. Interaction effect between participant's satisfaction and was significant. Immersion mediates relation between reparticiaption and participants' satisfaction, participants experienced yahct race before showed more effect of satisfaction on motive for reparticiaption than participants with no race experience, who showed no significant effect of satisfaction on motive for reparticiaption. Immersion have effect on motive for reparicipation in both groups, but effect size was greater in the group with race experience. Thus, satisfaction and immersion of participants who have pre-experience of participating race showed greater effect on reparticipation than who haven't.