• 복식
• /
• 제66권1호
• /
• pp.58-72
• /
• 2016

Since the mid 2000s, a large number of Chinese students have come to Korea to study. This study investigates the research trends of Chinese students studying in the fashion field in Korea. For this study, a total of 235 graduate degree theses on fashion written by Chinese students in Korea (from 1992 to 2014) were collected through the RISS website. Various keywords were used to find the theses, including fashion, clothing and costume. Factors used in the analysis of these theses were the number of theses per year, major of the student, research trend of specific areas and research target area. The results are as follows: Most of the theses were written by Fashion/Clothing majors (141 theses/60% of the total), while other majors - such as Business Administration, International Trade, Economics, Journalism/Broadcasting, and Movie Entertainment - made up the rest (94/40%). The theses researched in the study were focused on a specific field in fashion. Fashion Marketing/Socio-Psychology of Clothing was the most popular field (113/48.1%), and Fashion Design/Aesthetics came in second (87/37.0%). Other topics, such as Costume History, Clothing Construction/Textile Science, Costume Culture, followed. Chinese student's research target area was very limited, with Chinese Study being the most popular area, and Korean and Chinese Comparative Study coming in second.

• 한국의류학회지
• /
• 제32권11호
• /
• pp.1739-1749
• /
• 2008

This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.

• 복식
• /
• 제28권
• /
• pp.47-64
• /
• 1996

This paper is a study on the expression of Clothing and Textiles recorded in $\ulcorner Makuranosorsi(枕草子) \lrcorner$ This book was written by a Japanese servant in the Royal Court about the year 10000. In this book many kinds of clothing ornament color and materials were mentioned. The discoveries of this paper were as follows. 1. There were 85 different kinds of name In detail there were 46 Clothing and Accessories 32 Clors 11 Materials Patterns the method of Dyeing. 2. All the Clothing and Textiles in Makur-anosorsi were reflections of the reality of that times. 3. From ancient times japanse Costume was much influenced by Korea. but around the 7th century the influence increased. 4. Almost all clothing and Accessories used in Japan in the 10th century had been pre-viosly used in neighboring countries Korea and China But after they were imported to japan some of them were changed to japans hybrids especially in name and shape. 5. In Japan Clothing Colors were used in various ways sometimes colors coordinated by over lapping dress and othertimes the colors were weaved together Namely the width and length of these colorful fibres are also signifi-cant meaning. This meas that the Japanese was much more interested in color than other countries and this also proves Clothing Colors were very developed in japan by the 10th cen-tury. 6. The Materials discovered in this book were almost all silk This is the reason why $\ulcorner Makuranosorsi \lrcorner$ was the expression of the Royal Court.

• 복식문화연구
• /
• 제8권1호
• /
• pp.102-114
• /
• 2000

The works of the Futurism were developed along with manifestos and statement in publishing. Futurist aesthetic and ideological agenda on futurist fashion displayed in manifestos on clothes. Futurist fashion propagated in consummate Futurist style through the written manifesto. The Futurists anticipated much of modern fashion phenomenon. In Futurist Men's Clothing, men's clothing is aggressive, agile, dynamic, simple and comfortable, hygienic, gay, luminous, volatile, asymmetric and variable. In Futurist Manifesto on Woman's Clothing, woman is now a principal agent of revolt, a walking synthesis of the audacious, performance-oriented aesthetic of the futurist universe. For Futurist woman's clothing they claimed ingenuity, daring, and economy. The Futurist Manifesto of Italian Hat was continued with their provocative style and radical ambition. Their innovation will rescue a lagging Italian expert and restore the Italian male to his former Iatin Vigor. Speed, dynamic, utility, and funtionality are the main characters. In Futurist Manifesto of Italian Cravat, Futurist cravat is called Anti-cravatta, which is anti-traditional style and made of unconventional materials. In general, the Futurist argued for clothes that promoted simple and functionality. These Futurist fashion project were invention of the new style, avant-garde style, in daily wear and were realized for the renewal of taste in clothing design as a modernizing factors.

• 대한가정학회지
• /
• 제42권11호
• /
• pp.137-150
• /
• 2004

The purpose of this study was to examine the effect of clothing color and exposure on stereotype formation of female appearance. The subjects for the research survey were 418 male and female university students in Taejon, Korea. The measuring instruments were a self-administered questionnaire and six written scripts which described a woman wearing clothing manipulated by clothing color and exposure variables. The collected data were analyzed using content analysis, T-test, crosstabs analysis, ANOVA, and Duncan's multiple range test. The results of this study were as follows. First, three dimensions (global image, appearance inference, and appearance evaluation) emerged from the subject responses. Clothing exposure had the greatest impact upon the stereotype formation of female appearance. The woman wearing exposed clothing was rated as 'sexy', 'confident', and 'glamorous' whereas the same woman wearing unexposed clothing was rated as 'slim', 'humdrum', 'ladylike', and 'neat'. Second, the gender of the subject played a role in forming stereotypes of women's appearance. The male subjects rated the woman wearing exposed clothing as 'sexy' and 'glamorous' whereas the 1em81e subjects rated the same woman as 'slim' and 'pretty'. Third, the male subjects evaluated the woman wearing expend clothing in much more negative terms than the female subjects did, indicating that men tended to use 'modesty' to evaluate the woman whereas women tended to use 'fashion trend' in addition to 'modesty' as the important criteria when assessing women dressed in exposed clothing. Fourth, the subjects judged the woman wearing exposed clothing to be an entertainer or prostitute in her early 20s. On the other hand, the subjects judged the woman wearing unexposed clothing to be either a university student or a professional business women in her mid 20s.

• 감성과학
• /
• 제18권1호
• /
• pp.79-94
• /
• 2015

본 연구는 패션산업에서 상품라벨과 패션용어의 형태, 즉 한글과 외래어, 외국어 등 표기 종류에 따라 소비자의 감성이 어떻게 다르게 나타나는지 분석한 것이다. 20대 소비자 200명을 대상으로 패션아이템 1종에 대한 라벨 1종과 3종 패션용어에 대하여 설문조사를 실시하였는데 외래어 영어표기, 외래어 한글표기, 순한글표기 등 3가지 형태에 대해 15개 형용사로 구성된 감성 척도를 이용하여 감성을 측정하였고 또한 선호도와 상품에 대한 예상가격을 질문하였다. 결과로는 소비자들은 라벨에서 한글보다 외래어를 선호하였으며 외래어 라벨 중에서도 한글표기보다 영어표기를 선호하였다. 외래어 라벨을 볼 때 소비자들은 패션 제품이 더 '긍정적이고 세련되고 화려하며 우아하다'고 평가하고 있었으며 또 상품의 가격을 더 높은 것으로 예상하였다. 즉 외래어 영어표기 라벨이 모든 평가에서 가장 높은 점수를 받았고, 외래어 한글표기가 다음 순이었으며, 순한글 라벨은 가장 낮은 평가를 받았다. 소비자들은 자신의 유행 몰입도에 따라서 감성 평가를 부분적으로 다르게 하고 있는 것으로 나타났다. 즉 유행 몰입도가 높은 소비자들은 낮은 소비자보다 외래어를 볼때 '세련된 우아한 화려한' 등에 대해서 더 높게 평가하고 있었다. 또한 유행몰입도가 높은 소비자들은 낮은 소비자보다 순한글표기 라벨을 볼 때 '친근한, 안정된' 등에 대해서 더 높게 또는 외래어와 유사하게 평가하고 있었다.

• 복식문화연구
• /
• 제5권2호
• /
• pp.181-193
• /
• 1997

The purpose of this study is to review, from the point of view that the advertisements are cultural system which transfers the life styles or value systems of a certain time, the expression styles by analyzing written clothing described in underwear advertisements of women's magazines targeting the women aged from twenties to forties, that advertisements are trying to represent. Accordingly, this study is intended to provide the underwear industry with useful information for implementing sales strategies by verifying the determining factors in selecting and wearing of underwear. The result of this study is as follows : First, the headlines of advertisements could be analyzed through merchandise, situation and consumers and were categorized by the fourteen different expression styles such as functionality, sense of beauty, tradition, future, family, exotic, globalization, environment, sensuality, youth, individuality, health, newness and top-class. Therefore, the advertisers choose and provide the various expression styles in order to maximize the delivering power of the underwear advertisements. Second, frequently used expression styles have been analyzed through frequency analysis of expression styles and, as a result, the important factors of choosing and wearing underwear have been verified. In addition, the fact that the ways of thinking of modern society and value systems are implied in the expression of underwear advertisements has been found.

• 한국의류학회지
• /
• 제22권3호
• /
• pp.303-311
• /
• 1998

We developed a pattern drafting computer program using a popular CAD program for the purpose of the automatic manufacturing and education based on the concept of the easy -order-system which can easily reflect body characteristics and design favors of individuals to the ready-made clothing. The programs were written in Auto LISP which can utilise most of frictions of the Auto CAD, and the result of the design for an full-pleated skirt was shown. Also, we devised an easy way to set the location of reference points by inputting of tangential angle only for the use of the cubic spline curve which can represent body shape very well. Finally, by marking down all of symbols needed in manufacturing process, we completed the automatic pattern drafting program to make it useful as an industrial pattern without any amendment or correction in cutting and sewing operation.

• 한국의류학회지
• /
• 제26권3_4호
• /
• pp.539-547
• /
• 2002

Heungdukwang's(興德王) costume ordinance(834A.D.) is a very important written historical record because it reveals Tongil Shilla's(統-新羅) costume. And among the clothing pieces that appeared in Heungdukwang's(興德王) costume ordinance, from Pyosang(表裳), Naesang(內裳), we know they wore one skirt over another. But skirts appearing in visual records are wort in waist line or breast line, and when they wore skirts in breast line, there were shoulder belts or not. Also among the clothing pieces that appeared in Heungdukwang'a (興德王) costume ordinance, Yo( ) and Ban( ) seems to be connected with skirt. but it is not clear. So this study focuses on the history of wearing skirt in breast line and one skirt over another, shoulder belts of skirt, and relation among yo( ), Ban( ) and skirt. The results are as follows. First, wearing skirt in breast line is already appeared in Ancient Shilla's(新羅) clay figure, and wearing one skirt over another is also appeared in Sunhung tomb's mural painting. so it is not completely under the influence of Tang(唐). Second, the shoulder belts of skirt is for convenience of action, But, at that time, there is no shoulder belts of skirt in Tang(唐). Third, between Yo( ) and Ban( ), If Yo( ) is connected with skirt, it is a shoulder belts of skirt or waist of skirt. And Ban( ) is a ire of skirt.

• 한국의상디자인학회지
• /
• 제13권1호
• /
• pp.135-146
• /
• 2011

Despite the recession that has affected people's consumption of clothing, the 'Gold Kids' market shows steady growth. This study analyzed the characteristics of components that make up infant and children's wear brands. Firstly, this study found the linguistic features of infant and children's clothing brands. Most brand names have common characteristics such as idiomatic expressions, combination and separation of vocabulary, and more than 6 syllables. Also, when they formative brand quality, they frequently used words like 'girl', 'kid' and 'baby' to clarify the category of the brand product. Also it is meant to present a clear brand concept to the target consumer to offer their brand information and product characteristics. Moreover, English is widely used in the brand names, and they used appropriate symbol graphics that fit the titles and qualities of the brands. Second, to strengthen their brand identity and inherent concepts, infant and children's clothing brands normally use their own particular brand colors wich makes special and strong visual impressions on the target consumer. Also, they mainly use applied sans serif typeface showing the softer brand quality. Brand logos have different visual expressions depending on their brand value and the target consumer. The word type of the logos presents clear brand identity and information to the target consumer. Through the study, we found that infant and children's clothing brands tend to use written brand names for the logo type more than graphic symbol logo patterns. This indicates that infant and children's clothing brands tend to emphasize information transfer rather than visual graphic symbols when they organize brand logos.