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http://dx.doi.org/10.5850/JKSCT.2008.32.11.1739

The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness  

Jun, Dae-Geun (Research Institute of Human Ecology, Seoul National University)
Rhee, Eun-Young (Research Institute of Human Ecology, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.11, 2008 , pp. 1739-1749 More about this Journal
Abstract
This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.
Keywords
Innate innovativeness; Involvement; Fashion innovativeness;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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