• Human Ecology Research
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• v.56 no.1
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• pp.15-32
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• 2018

This study analyzes difference in consumers' and front-line workers' perceptions on 'consumer complaint behavior with hateful intentions' though the Co-orientation Model in three dimensions. In addition, we seek to contribute to reducing the conflict between consumers and front-line workers in the service contact point by finding factors that affect the difference in perception between two parties. This study findings and implications are as follows. First, Taking a look at the mutual orientation between consumers and front-line workers, mutual perceptions have been found to match in agreement but with a significant difference in perceived agreement (congruence), which indicates that the internal perceptions of both consumers and front-line workers do not match. The findings confirm that consumers and front-line workers have different perspectives on consumer complaint behavior with hateful intentions and therefore raise a need for efforts and institutional devices for improvement. Second, the study has found that consumers' economic responsibility as part of their social responsibilities and front-line workers' perceptions on consumers' civic responsibility affect the perception difference between these two groups and suggest a need for educating consumers about economic responsibility. Meanwhile, unlike consumers, front-line workers view consumers' complaint behavior with hateful intentions from an ethical point of view, raising a need for a transition of perspectives on complaint behavior with hateful intentions.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.634-643
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• 2009

The aim of this study was investigating the consumers' and apparel firm worker's awareness and reliability of the environmental friendly textile materials. The subjects of the questionnaire survey were general consumers(n=235) and workers at Korean apparel firms(n=236). The questionnaire was developed to measure the awareness and reliability on nine environmental friendly textile materials. The results showed that general consumers had a higher reliability on the function of the environmental friendly materials but had a lower awareness than the workers at the apparel firms. Women and subjects, who experienced in purchasing the environmental friendly products, had higher awareness and reliability of the environmental friendly textile materials than others. The workers at apparel firms had higher awareness of the environmental friendly textile materials than the general consumers, but the reliability on the function of the materials was relatively low. The reliability and awareness differed by the firms' major products and their jobs. The workers at the children's clothing firms and sportswear firms had higher level of awareness about the environmental friendly textile than the workers at the casual-wear firms. The workers' awareness on environmental friendly textile materials was differentiated by their jobs. The product developers and material buyers had higher awareness on the environmental friendly textiles compare to the workers of the sales or marketing division. These results imply that promoting environmental friendly textile material to the sales person is needed in order to increase the sales volume of the products.

• Korean Journal of Human Ecology
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• v.18 no.3
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• pp.719-727
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• 2009

The ultimate success of commercial applications of body scan data in the apparel industry will be consumers' substantial applications such as automated custom fit, size prediction, virtual try-on, personal shopper services (Loker, S. et al., 2004). In this study, we surveyed fifty consumers and forty-seven apparel industry workers about their recognition and interest in 3D body scanning and virtual try-on. The results are as follows: 55% of the apparel industry workers has recognized 3D body scanning as a convenient technology, but do not know how to use it. To the questions regarding virtual try-on, 53% of the workers give positive answers. The consumers have a more positive view on virtual try-on than the workers do. The workers predict that the application of 3D body scan technology to the apparel industry could offer customers helpful information in their clothing selection by using virtual images of various size and style, and increase mass production of MTM(Made-To-Measure). The answers from the male consumers in their twenties indicate that virtual try-on is useful by 88% on offline shopping and by 100% on online shopping. 53% of the workers and 68% of the consumers gave answers that just by virtual try-on they could judge the quality of the apparel products and purchase them. Absolutely 3D virtual try-on is an effective tool for online shoppers. 85% of the workers anticipate applications of the 3D body scanning also in 'body measurement', 'custom pattern development' as well as 'virtual try-on' in the near future. With the positive reactions and the stimulating interests in virtual try-on, the conditions of contemporary world encourage more active researches and wide usages of the technology in apparel industry.

• International Journal of Human Ecology
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• v.9 no.2
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• pp.67-75
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• 2008

This study examines the importance of group identity (kin, friends, co-workers) when gift recipient changes among American and Korean consumers. Female college students and academicians completed a self-administered questionnaire. Four hundred fifty-eight respondents evaluated the perceived importance of group identity when buying an apparel gift for kin, friends, and co-workers. The results suggest that the importance of group identity may influence the type of gift a recipient receives. The results show that when buying a gift for kin, friends, and co-workers that both young and older American consumers place greater importance on self rather than the opinion of other group. The older and younger Korean respondents rated the opinion of each group (kin, friends, and co-workers) to be more important than self. Recommendations for future research on the affect of culture on consumer purchases are suggested.

• The Research Journal of the Costume Culture
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• v.14 no.5
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• pp.715-727
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• 2006

The purposes of this study are to investigate the job satisfaction, customer satisfaction and revisiting intention to beauty shops, and to examine the difference of the job satisfaction, customer satisfaction, and revisiting intention between franchised and non-franchised beauty shops. Data were obtained via questionnaire, which developed by results of pretest and previous studies, from workers and consumers of beauty shops in Busan. They were analyzed by factor analysis, t-test and regression. The results were as follows; First, the job satisfaction of beauty shops workers was composed of Adaptation, Operation and Instruction. For both of franchised and non-franchised beauty shops, the operation of beauty shops greaty influenced the job satisfaction of workers, and job satisfaction is not significantly different. Second, consumer satisfaction related to services of beauty shops is composed of three factors: Policy, Personal service, and Physical environment. Regardless of shop types, the policy of shop influenced the consumer satisfaction. Consumers' revisiting intentions to beauty shops are influenced by consumer satisfaction. Third, consumers in franchised beauty shops is less likely to be satisfied and to have the intentions to revisit than those of non-franchised beauty shops. Resulted provide some insights to develop strategies for franchised and non-franchised beauty shops. Limitations and future research directions have been discussed.

• Human Ecology Research
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• v.56 no.6
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• pp.507-525
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• 2018

This study examines the consumer empowerment index for Chinese elderly consumers, the impact of socio-demographic variables, exposure to mass media, and communication about consumption on consumer empowerment. The consumer empowerment index is composed of three factors: consumer knowledge, consumer attitude, and consumer skill. Data were collected from 301 Chinese elderly consumers aged 60 to 80 years old via a professional online survey firm. The findings of the analysis were described using frequency, t-test, ANOVA, and multiple regression analysis. The results are as follows. First, the average of consumer knowledge was 35.69 points out of 100, consumer skill was 65.71 points, and consumer attitude was 68.87 points. Second, socio-demographic variables indicated that education level, previous occupation, type of residence and communication about consumption impact consumer empowerment. Elderly consumers with higher education had higher consumer attitudes and better overall consumer empowerment than those with lower education. Consumers who were self-employed workers had higher consumer skills than those of technical or service workers. Elderly consumers who live alone had higher consumer skills than those who live in a nursing home. Third, according to communication about consumption, family communication is positively associated with consumer attitudes, skills and overall empowerment, while friend communication is positively associated with consumer attitudes and overall empowerment. The findings of this study are useful in developing guidelines that help the government make consumer education systems for the elderly who want to improve consumer empowerment levels evenly among these factors.

• Journal of the Korea Furniture Society
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• v.26 no.2
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• pp.145-153
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• 2015

This paper or article is about bamboo products from Damyang that have been degenerated by the threat of Chinese low-cost products. Comparing the products from Damyang and China, we could point out four problems and come up with solutions. Firstly, we need strong and specific storytelling based on historical facts and various research to boost the bamboo industry. In order to introduce interesting storytelling to the public, it is also necessary to train some good-quality workers. The public would be more familiar with the bamboo products from Damyang than Chinese products. Secondly, technologies used for bamboo products from Damyang are extremely behind the times. Skill shortages for bamboo products caused to create unattractive products to the public for approximately 30 years. Thus, we need to acquire advanced technologies from abroad as well as to develop our own. Thirdly, Even though attractive bamboo products would be produced with advanced technologies, workers in bamboo industry lack knowledge of distribution channels and marketing strategy so that there is no way to introduce their products effectively to the consumers. Therefore, government agencies or marketers should educate workers to help running their business successfully. Finally, bamboo products have been fashion and living items for some specific consumers for the last years. However, we need to create variously new types of bamboo products through the collaboration with a wide range of artists to be widely appealing. In conclusion, it is important to be aware of the problems and solutions above. The 17th Bamboo Expo in Damyang will be a great opportunity to introduce Korean bamboo products in worldwide and develop the bamboo industry.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.2
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• pp.187-193
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• 2021

In February 2020, Gyeonggi-do paid the world's first Data Dividend to local residents of Gyeonggi Province who produced data using local currency. Currently, Data Dividend is being paid to consumers who have produced data, but this paper studied the expansion of Data Dividend qualifications according to the contribution to creating added value. First, it raised the question of whether it is right for the recipient of Data Dividend to have only the consumers who produced the data. Second, by analyzing the four elements of data valuation criteria that influenced the creation of added value identified the objects that influence the creation of added value. The 4 factors were divided into productivity, effectiveness, concreteness, and usability, and the objects corresponding to each factor were analyzed. Accordingly, it was determined whether platform workers contributed to the creation of added value. In conclusion, it was confirmed that not only consumers, who were the first data producers, but also platform workers who contributed to the concreteness of data valuation to create added value can qualify for Data Dividend. Since this paper focuses on the necessity of data allocation centered on platform workers among the objects, the validity of objects that influence added value other than platform workers are excluded.

• International Journal of Advanced Culture Technology
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• v.7 no.2
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• pp.52-59
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• 2019

The creative characteristics of Culture and Arts organization workers who connect consumers and producers of culture and arts(artists, creators, and producers) are very important in the culture and arts field. Where the cultural and arts organization workers are very important as their achievements are directly related to the appreciation of culture and art. The purpose of this study is to investigate the effect of creativity on cultural and artistic organizations workers regarding self-efficacy and work performance. The research was conducted on 208 people in national and public cultural organizations and art organizations in Gwangju Jeollanam-do. As a result of the research, originality and challenge of creative characteristics have a positive effect on self-efficacy. However, openness did not have a statistically significant effect on self-efficacy. In addition, self-efficacy has a positive effect on job performance.

• Korean Journal of Computational Design and Engineering
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• v.10 no.4
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• pp.237-243
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• 2005

To increase the productivity and efficiency of an enterprise, all relevant product information should be provided to shop floor workers timely and in a unified form because shop floor workers are final consumers of most accumulated information generated from various departments of an enterprise. But, most existing enterprise information systems have an emphasis upon providing design/manufacturing information to office workers. Proposed in this study is the development of integrated design/manufacturing information system focused on providing cohesive information required to shop floor activities. For developing integrated information system, the functional requirements at the shop floor are identified and analyzed. Based on the extracted functional requirements, object-oriented system design and implementation is conducted. By using this system, shop floor workers can use all relevant information required to their daily operation in a integrated and unified form.