• Proceedings of the KSPS conference
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• 2002.11a
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• pp.137-140
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• 2002

This study was conducted to examine the korean word length effects on auditory word recognition. Linguistically, word length can be defined by several sublexical units such as letters, phonemes, syllables, and so on. In order to investigate which units are used in auditory word recognition, lexical decision task was used. Experiment 1 and 2 showed that syllable length affected response time, and syllable length interacted with word frequency. As a result, in recognizing auditory word syllable length was important variable.

• Journal of Korean Medical classics
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• v.32 no.1
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• pp.61-74
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• 2019

Objectives : The purpose of this study is to help select an appropriate word embedding method when analyzing East Asian traditional medicine texts as data. Methods : Based on prescription data that imply traditional methods in traditional East Asian medicine, we have examined 4 count-based word embedding and 2 prediction-based word embedding methods. In order to intuitively compare these word embedding methods, we proposed a "prescription generating game" and compared its results with those from the application of the 6 methods. Results : When the adjacent vectors are extracted, the count-based word embedding method derives the main herbs that are frequently used in conjunction with each other. On the other hand, in the prediction-based word embedding method, the synonyms of the herbs were derived. Conclusions : Counting based word embedding methods seems to be more effective than prediction-based word embedding methods in analyzing the use of domesticated herbs. Among count-based word embedding methods, the TF-vector method tends to exaggerate the frequency effect, and hence the TF-IDF vector or co-word vector may be a more reasonable choice. Also, the t-score vector may be recommended in search for unusual information that could not be found in frequency. On the other hand, prediction-based embedding seems to be effective when deriving the bases of similar meanings in context.

• Phonetics and Speech Sciences
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• v.1 no.2
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• pp.85-94
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• 2009

The purpose of this study was to see the effects of pitch and length patterns on spoken word recognition. In Experiment 1, a syllable monitoring task was used to see the effects of pitch and length on the pre-lexical level of spoken word recognition. For both Seoul dialect speakers and Daegu dialect speakers, pitch and length did not affect the syllable detection processes. This result implies that there is little effect of pitch and length in pre-lexical processing. In Experiment 2, a lexical decision task was used to see the effect of pitch and length on the lexical access level of spoken word recognition. In this experiment, word frequency (low and high) as well as pitch and length was manipulated. The results showed that pitch and length information did not play an important role for Seoul dialect speakers, but that it did affect lexical decision processing for Daegu dialect speakers. Pitch and length seem to affect lexical access during the word recognition process of Daegu dialect speakers.

• Korean Journal of Cognitive Science
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• v.20 no.3
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• pp.243-274
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• 2009

The association, word frequency and imagery have been considered as the main factors that affect the word recognition. The present study aimed to examine the imagery effect and the interaction of the association effect while controlling the frequency effect. To explain the imagery effect, we compared the two theories (dual-coding theory, context availability model). The lexical decision task using priming paradigm was administered. The duration of prime words was manipulated as 20ms, 50ms, and 450ms in experiments 1, 2, and 3, respectively. The association and imagery of prime words were manipulated as the main factors in each of the three experiments. In experiment 1, the duration of prime words (20ms) which is expected to not activate the semantic context enough to affects the word recognition was used. As a result, only imagery effect was statically significant. In experiment 2, the duration of prime word was 50ms, which we expected to activate the semantic context without perceptual awareness. The result showed both the association and imagery effects. The interaction between the two effects was also significant. In experiment 3, to activate the semantic context with perceptual awareness, the prime words were presented for 450ms. Only association effect was statically significant in this experimental condition. The results of the three experiments suggest that the influence of the imagery was at the early stages of word recognition, while the association effect appeared rather later than the imagery. These results implied that the two theories are not contrary to each other. The dual-coding theory just concerned imagery effect which affects the early stage of word recognition, and context-availability model is more for the semantic context effect which affects rather later stage of word recognition. To explain the word recognition process more completely, some integrated model need to be developed considering not only the main 3 effects but also the stages which extends along the time course of the process.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1139-1147
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• 2007

Word of mouth is becoming increasingly in the market these days as company offers many product, advertising, promotion for consumer. The Purpose of this study is to the effect of brand loyalty and word of mouth between trust and commitment of silver women and salesperson. A survey was conducted from October 15 to September 10 in 2006, among over the 60 aged silver women. 260 silver women subjects were frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The results are as follows: First, a degree of trust factors were determined to be specialty, benevolence, And a degree of commitment factors were determined to be calculative commitment, effective commitment. Second, a degree of trust and commitment factors had an effect on brand loyalty. Third, brand loyalty effect on word of mouth. The research finds that trust and commitment of multidimensional view effect on word of mouth and moderating effect of relationship.

• Phonetics and Speech Sciences
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• v.7 no.3
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• pp.45-53
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• 2015

The current study investigated CVCC syllables in spontaneous American English speech to find out whether such syllables are produced as phonological units with a string of segments, showing a hierarchical structure. Transcribed data from the Buckeye Speech Corpus was used for the analysis in this study. The result of the current study showed that the constituents within a CVCC syllable as a phonological unit may have phonetic variations (namely, the final coda may undergo deletion). First, voiceless alveolar stops were the most frequently deleted when they occurred as the second final coda consonants of a CVCC syllable; this deletion may be an intermediate process on the way from the abstract form CVCC (with the rime VCC) to the actual pronunciation CVC (with the rime VC), a production strategy employed by some individual speakers. Second, in the internal structure of the rime, the proportion of deletion of the final coda consonant depended on the frequency of the word rather than on the position of postvocalic consonants on the sonority hierarchy. Finally, the segment following the consonant cluster proved to have an effect on the reduction of that cluster; more precisely, the following contrast was observed between obstruents and non-obstruents, reflecting the effect of sonority: when the segment following the consonant cluster was an obstruent, the proportion of deletion of the final coda consonant was increased. Among these results, the effect of word frequency played a critical role for promoting the deletion of the second coda consonant for clusters in CVCC syllables in spontaneous speech. The current study implies that the structure of syllables as phonological units can vary depending on individual speakers' lexical representation.

• Phonetics and Speech Sciences
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• v.15 no.1
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• pp.1-7
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• 2023

This study investigated the influences of probabilistic accessibility of the word being produced - as determined by its usage frequency and neighborhood density - on native and high-proficiency L2 speakers' realization of six English monophthong vowels. The native group hyperarticulated the vowels over an expanded acoustic space when the vowel occurred in words with low frequency and high density, supporting the claim that vowel forms are modified in accordance with the probabilistic accessibility of words. However, temporal expansion occurred in words with greater accessibility (i.e., with high frequency and low density) as an effect of low phonotactic probability in low-density words, particularly in attended speech. This suggests that temporal modification in the opposite direction may be part of the phonetic characteristics that are enhanced in communicatively driven focus realization. Conversely, none of these spectral and temporal patterns were found in the L2 group, thereby indicating that even the high-proficiency L2 speakers may not have developed experience-based sensitivity to the modulation of sub-categorical phonetic details indexed with word-level probabilistic information. The results are discussed with respect to how phonological representations are shaped in a word-specific manner for the sake of communicatively driven lexical intelligibility, and what factors may contribute to the lack of native-like sensitivity in L2 speech.

• Journal of Sport and Applied Science
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• v.7 no.2
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• pp.13-19
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• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• MALSORI
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• no.67
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• pp.61-77
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• 2008

The purpose of this study is to blow the characteristics of disfluency in childhood. The subjects were 144 normal children at the age of between 3 to 8 years who lived in Seoul. All the subjects provided spontaneous conversational speech samples during free-play interactions with their friends. We investigated the patterns and the frequency of disfluency and its relevance with subject's age, speaking rate and MLU(mean length of utterance). The results of this study can be summarized as follows. (1) There was no difference in the frequency of disfluency with the speaker's age or speaking rate. (2) Interjection was the most frequently occurring pattern of disfluency. (3) Prolongation, revision, interjection increased with age while part-word repetition, single-syllable word repetition, multi-syllable word repetition decreased gradually. (4) A significant effect of MLU on the frequency of disfluencies were demonstrated. The regression analysis has shown that more disfluencies occurred in utterances of children whose MLU is longer.

• Proceedings of the Acoustical Society of Korea Conference
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• spring
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• pp.305-308
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• 2002