• Title/Summary/Keyword: Word Importance

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Gap: A Study on the Influence of New Measurement Method on Consumers' Decision Making

  • Yang, Hoe-Chang;Cho, Hee-Young;Kim, Young-Ei
    • Journal of Distribution Science
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    • v.15 no.1
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    • pp.51-56
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    • 2017
  • Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.

The Impact of Emotional Expression on Online Word-of-Mouth by Kano's Attributes of Hospital Selection Factors (병원선택요인의 카노속성별 감정표현이 온라인 입소문에 미치는 영향)

  • Sujung Kim
    • Korea Journal of Hospital Management
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    • v.29 no.2
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    • pp.18-36
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    • 2024
  • This study delved into the complex nature of medical services as experience goods and trust services, investigating the profound impact of online word-of-mouth on medical consumers' decisions to visit hospitals. Considering the restrictive legal framework for medical advertising, consumers are increasingly dependent on unrestricted sources of information like online reviews. This research aimed to provide empirical evidence for the significant role online word-of-mouth plays in hospital selection. Utilizing data from Naver reviews, hospital choice factors were classified based on the Kano model, revealing the subtle yet significant influence that word-of-mouth has on consumers' hospital visit intentions beyond merely positive or negative messages. In particular, the study provided insights into how the categorized positive and negative information, along with the presence or absence of emotional expression, affects the efficacy of word-of-mouth. The experiment targeted medical consumers aged over 20 and, through analysis using the SPSS statistical program, yielded important findings. The direction of online word-of-mouth, the presence of emotional expression, and the interaction of Kano attributes all created significant differences in hospital visit intentions. Notably, emotional expression included in negative word-of-mouth concerning one-dimensional attributes markedly decreased visit intentions, whereas the absence of emotional expression in attractive attributes actually enhanced reliability and increased visit intentions. These findings offer critical implications for redefining strategies in medical marketing and online review management. The discoveries of this study underscore the importance of active engagement and strategic management of online reviews by medical service providers, urging careful consideration of the various elements of online word-of-mouth that influence medical consumers' hospital visit intentions.

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A Study on Multi-frequency Keyword Visualization based on Co-occurrence (다중빈도 키워드 가시화에 관한 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.103-104
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    • 2018
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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A Study on Multi-frequency Keyword Visualization based on Co-occurrence (다중빈도 키워드 가시화에 관한 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.424-425
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    • 2018
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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Word Recognition, Phonological Awareness and RAN Ability of the Korean Second-graders

  • Yoon, Hyo-Jin;Pae, So-Yeong;Ko, Do-Heung
    • Speech Sciences
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    • v.12 no.1
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    • pp.7-14
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    • 2005
  • This study investigated the reading ability of Korean second-graders and the relationship between reading and phonological awareness and RAN (Rapid Automatized Naming) ability. A language-based reading assessment battery was used. Children at the end of the Korean second-grade were still at the developmental stage of decoding skill and seemed to be at Chall's stage 1. Findings indicated significant correlations between reading ability and phonological awareness and between reading ability and RAN ability. Therefore, the importance of phonological processing could be extended to syllable-based alphabetic languages.

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The Role Effect Loyalty of Internet: A Causal Model

  • Kim, Gye-Soo
    • International Journal of Quality Innovation
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    • v.6 no.2
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    • pp.17-30
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    • 2005
  • The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced bye-loyalty. In addition, word of mouth is significantly influenced by e-loyalty.

Keyword Visualization based on the number of occurrences (출현회수에 따른 키워드 가시화 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.484-485
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    • 2019
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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Keyword Visualization based on the Number of Occurrences (키워드 빈도수에 따른 시각화 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.565-566
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    • 2021
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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Selective Word Embedding for Sentence Classification by Considering Information Gain and Word Similarity (문장 분류를 위한 정보 이득 및 유사도에 따른 단어 제거와 선택적 단어 임베딩 방안)

  • Lee, Min Seok;Yang, Seok Woo;Lee, Hong Joo
    • Journal of Intelligence and Information Systems
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    • v.25 no.4
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    • pp.105-122
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    • 2019
  • Dimensionality reduction is one of the methods to handle big data in text mining. For dimensionality reduction, we should consider the density of data, which has a significant influence on the performance of sentence classification. It requires lots of computations for data of higher dimensions. Eventually, it can cause lots of computational cost and overfitting in the model. Thus, the dimension reduction process is necessary to improve the performance of the model. Diverse methods have been proposed from only lessening the noise of data like misspelling or informal text to including semantic and syntactic information. On top of it, the expression and selection of the text features have impacts on the performance of the classifier for sentence classification, which is one of the fields of Natural Language Processing. The common goal of dimension reduction is to find latent space that is representative of raw data from observation space. Existing methods utilize various algorithms for dimensionality reduction, such as feature extraction and feature selection. In addition to these algorithms, word embeddings, learning low-dimensional vector space representations of words, that can capture semantic and syntactic information from data are also utilized. For improving performance, recent studies have suggested methods that the word dictionary is modified according to the positive and negative score of pre-defined words. The basic idea of this study is that similar words have similar vector representations. Once the feature selection algorithm selects the words that are not important, we thought the words that are similar to the selected words also have no impacts on sentence classification. This study proposes two ways to achieve more accurate classification that conduct selective word elimination under specific regulations and construct word embedding based on Word2Vec embedding. To select words having low importance from the text, we use information gain algorithm to measure the importance and cosine similarity to search for similar words. First, we eliminate words that have comparatively low information gain values from the raw text and form word embedding. Second, we select words additionally that are similar to the words that have a low level of information gain values and make word embedding. In the end, these filtered text and word embedding apply to the deep learning models; Convolutional Neural Network and Attention-Based Bidirectional LSTM. This study uses customer reviews on Kindle in Amazon.com, IMDB, and Yelp as datasets, and classify each data using the deep learning models. The reviews got more than five helpful votes, and the ratio of helpful votes was over 70% classified as helpful reviews. Also, Yelp only shows the number of helpful votes. We extracted 100,000 reviews which got more than five helpful votes using a random sampling method among 750,000 reviews. The minimal preprocessing was executed to each dataset, such as removing numbers and special characters from text data. To evaluate the proposed methods, we compared the performances of Word2Vec and GloVe word embeddings, which used all the words. We showed that one of the proposed methods is better than the embeddings with all the words. By removing unimportant words, we can get better performance. However, if we removed too many words, it showed that the performance was lowered. For future research, it is required to consider diverse ways of preprocessing and the in-depth analysis for the co-occurrence of words to measure similarity values among words. Also, we only applied the proposed method with Word2Vec. Other embedding methods such as GloVe, fastText, ELMo can be applied with the proposed methods, and it is possible to identify the possible combinations between word embedding methods and elimination methods.

A Model for Evaluating Technology Importance of Patents under Incomplete Citation (불완전 인용정보 하에서의 특허의 기술적 중요도 평가 모형)

  • Kim, Heon;Baek, Dong-Hyun;Shin, Min-Ju;Han, Dong-Seok
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.121-136
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    • 2008
  • Although domestic research funding organizations require patented technologies as an outcome of financial aids, they have much difficulty in evaluating qualitative value of the patented technology due to lack of systematic methods. Especially, because citation data is not essential to patent application in Korea, it is very difficult to evaluate a patent using the incomplete citation data. This study proposes a method for evaluating technology importance of a patent when there is no or insufficient citation data in patents. The technology importance of a patent can be evaluated objectively and quantitatively by the proposed method which consists of 5 steps such as selection of a target patent, collection of related patents, preparation of key word vector, clustering patents, and technological importance assessment. The method was applied to a patent on 'user identification method for payment using mobile terminal' in order to evaluate technology importance and demonstrate how the method works.

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