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The Role Effect Loyalty of Internet: A Causal Model  

Kim, Gye-Soo (Department of Business Administration, Semyung University)
Publication Information
International Journal of Quality Innovation / v.6, no.2, 2005 , pp. 17-30 More about this Journal
Abstract
The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced bye-loyalty. In addition, word of mouth is significantly influenced by e-loyalty.
Keywords
Structural Equation Modeling; e-loyalty; Trust; Relationship; Repeat Purchase; Word of Mouth;
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