International Journal of Quality Innovation

Korean Society for Quality Management (한국품질경영학회)
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The Role Effect Loyalty of Internet: A Causal Model

  • Kim, Gye-Soo (Department of Business Administration, Semyung University)
  • Published : 2005.08.01
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Abstract

The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced bye-loyalty. In addition, word of mouth is significantly influenced by e-loyalty.

Keywords

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