• Journal of the Korean Society of Costume
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• v.33
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• pp.255-267
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• 1997

The objective of this study was to examine how clothing pattern preferences vary accod-ing to sex role identity gender and age. Questionnaire of shirt pattern prefere-nces and short form Bem Sex Role Inventory was administered to 627 men and women(10's to 40's) in Kwangju City. Sex role identity was classified in androgynous masculine feminine and undifferentiated type. 1. The men liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2. The 10's liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2, The 10's liked thick horizon pattern better than the others, 3. On the interaction effect according to gender and age the women in their 30's liked polka dots pattern better than the men while the women in their 10's and 20's liked plaid pattern better than the women in their 30's and 40's 4. On the interaction effect according to sex role identity and age the masculine type in their 30's and 40's disliked small flower pat-tern while the feminine type in their 30's and 40's liked it. The women in their 30's liked small flower pattern while the 10's disliked it more than the others. 5. The androgynous type liked thin check and plaid pattern better than the others. The present findings provide that sex role identity gender and age influenced clothing pattern preferences. Gender and age had sig-nificant interaction effects on the preferences. The traditional connections between sex role identity and flower pattern perferences were confirmed only in the 30's and 40's.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.27-37
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• 2005

This study is aimed at the ready-mades size system and satisfaction of consumers size for woman's wear at domestic market which are made by public production systems. This study, particularly, is focused on jacket of 20-30 aged woman's wear in twenties & thirties female clothe. The procedures of this study are as follows; 1. Select 25 domestic clothing companies that its product has targeted in twenties & thirties female and investigate the system of each pattern size 2. Select 259 female in twenties & thirties randomly in Seoul survey a standad of females jacket purchase. Analysis of this study is based on SPSS statistics program, technical statistics, $X^2$ and ANOVA verification. The results of studying are as follows; 1. The survey of pattern size of the domestic females clothing companies has shown some distinctive feature at age and body type of their consumers. 2. Crucial point of female consumers in twenties & thirties is a design and fitness of their jacket while they are purchasing their jacket. 3. Female consumers have some dissatisfaction for the variety of size, difficulty of purchasing and size of bust, shoulder & length of arms of their jacket.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.3
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• pp.467-484
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• 2024

This study aimed to enhance the design of cropped t-shirts to improve fit satisfaction among women in their 20s by tailoring the t-shirts to diverse body types. Body types were categorized using Size Korea's 8th Human Body Measurement Data, and statistical analysis was conducted based on the Statistical Package for the Social Sciences (version 26.0). This study also reviewed the literature on t-shirts and fit, the application of pattern and design improvements for different body types, verifying fit and size for each body type, and applying virtual fit effects using geometric forms. Frequency analysis and non-parametric verification were conducted using the Friedman test. The results showed that t-shirts with a horizontal rectangular shape was an effective design and that t-shirts with an inverted triangular structure also had a positive effect. In contrast, square t-shirts exhibited minimal effectiveness. These findings are expected to contribute to the consideration of customized shapes according to body type in t-shirt design. Research on customized virtual cropped t-shirts reflecting various body types can expand fit satisfaction studies, particularly amid the increasing trend of online shopping.

• The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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• v.29 no.2
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• pp.59-67
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• 2023

Background: The purpose of this study is to analyze the effect of shoulder and neck stabilization exercise using a gym ball for healthy women in their 20s with round shoulder and forward head posture, it is intended to try and find improvement for posture. Methods: The subjects of the study were 25 women who understood the purpose of the research and voluntarily agreed to participate in the experiment. They carried out the shoulder and neck stabilization exercise program using a gym ball, which was conducted for 35 minutes, 3 times a week for 4 weeks. The position of the round shoulder and shoulder bones was measured using an tape measurement and were recorded in both at pre, 2 weeks, and post intervention. The craniovertebral angle (CVA) and craniorotational angle (CRA) was measured using an image J. Results: The round shoulder posture left was statistically significantly different within group (p<.05); however, the round shoulder posture right wasn't statistically significantly different (p>.05). As a result of this contrast, test were significant different in both at pre, 2 weeks and post. The scapular position on the left and right were statistically significantly different within the group (p<.05). As a result of the contrast, test were significant different in both at pre, 2 weeks and post (p<.05). The CVA and CRA on the left and right were statistically significantly different within the group (p<.05). As a result of the contrast, test were significant different in both at pre, 2 weeks and post (p<.05). Conclusion: The gym ball exercises improved the posture of women in their 20s. Therefore, gym ball exercises can help improve the quality of life of those with shoulder and neck pain.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.33-46
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• 2004

This study investigated the plan to activate consumption behavior through research using a questionnaire investigating the consumption behavior of imported famous brand products and conducted a case study in order to supplement the qualitative sense. This research was conducted on women consumers in their 20s and 30s. 483 questionnaires were used for statistical analysis. The interview research was conducted with 10 consumers in the case study. Following are the study results: 1. Women consumers showed the highest level of conspicuous consumption behavior in the consumption behavior of imported famous brand products. 2.The educational level of consumers and friends showed the greatest statistically significant effect on conspicuous consumption behavior. Both the perception on the openness of imports and the frequency of travel abroad had significant effect on function-pursuit consumption behavior, while age and marital status had the greatest effect on aesthetic-pursuit consumption behavior.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.891-909
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• 2008

The purpose of this study was to examines the changes in Chinese women's clothing resulted from the introduction of Western culture in the first hal# of the 20th century in terms of Chinese view of the world and their attitude towards European culture. The clothes are divided into four types according to their characteristics : traditional Chinese type, China-Europe adjustment type, China-Europe blend type and European type. As for the research method, both literature and visual data are examined. The traditional Chinese type showed changes only in the width and length retaining the features of the traditional qipao until the 1910s. The China-Europe adjustment type used the same flat pattern making of traditional Chinese dress while imitating only the appearances of European one-piece, two-piece and three-piece dresses. It also was presented with European accessaries and hair-styles. The China-Europe blend type, starting to appear with the introduction of the three-dimensional pattern making from the Europe in the 1930s, showed a perfect mixture of European and traditional Chinese costumes in the early 1940s when the Chinese learned and adapted the European pattern making. The European type was the most modernized designs using a variety of European-style details and constructions as the traditional clothing started to have unrestricted European-style changes. Great significance can be found in the fact that the Chinese modified their garments by themselves using the pattern mating they learned from the Europe.

• The International Journal of Costume Culture
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• v.6 no.2
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• pp.83-92
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• 2003

This study aims to classify women's undergarments of the 20th century by periods, and to examine their characteristics. The research method consists of a literature study based on relevant documentary records and a demonstrative analysis of graphic data collected from each reference. The features of women's undergarments obtained from the study are as follows: First, silhouette changes of outer garments appear to influence the type and style of a new undergarment. Second, technological development results in a new type of undergarments. Third, the development of new material appears to influence functions and design of undergarments. Fourth, social changes including the development of sports affects the changes of undergarments. As seen so far, the form or type, material, and color in undergarment diversify when fashion changes become varied and rapid. As shown before the 20th century, the importance of undergarment's type, form, and function gradually reduces according to the changes of women's mind due to their social participation, although it still plays a role in correcting the shape of an outer garment based on the outer silhouette. The design also clearly shows the extremes of maximization and minimization of decoration.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.46-57
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• 2006

The purpose of this study is to analyze whether perceived utilitarian value and service qualify have an effect on repurchase intention of fashion merchandise in internet shopping. A survey was conducted from June 20 to July 30 in 2003, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows. 1. A married women aged in their 20s and 30s were shown to high-purchasing on nightgown, underwear, women's pants, casual wear through internet shopping. Their perceived utilitarian value had an effect on repurchase intention of fashion merchandise in internet shopping. 2. The service quality factors were determined to be site reliability, site reactivity, order assurance, order easy, site organization. Service quality factors of site reactivity, order assurance, order easy, site organization had an effect on repurchase intention of fashion merchandise in internet shopping.

• Journal of Fashion Business
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• v.12 no.3
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• pp.72-86
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• 2008

This study was aimed at providing some information about Chinese adult women's body measurements and standard body types to the Korean apparel businesses who have advanced into the Chinese apparel markets, while endeavoring to localize their businesses, and thereby, conducing to development and production of women's apparel well fitting the Chinese consumers in terms of measurements and shapes. To this end, the researchers sampled the Chinese adult women in Beijing and Shanghai aged between 19 and 20 and therewith, surveyed their upper body measurements and changes over time and thereupon, determined their standard body types.

• Journal of Fashion Business
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• v.9 no.3
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• pp.125-133
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• 2005

The purpose at this study was to examine and understand shopping behaviors and body image among Korean females in U.S. Subjects for this research were 20 Korean housewives. They were interviewed for this study using an interview schedule. As a result, most at the subjects have enjoyed shopping in U.S. stores. They showed that they go shopping more often in U.S. than in Korea due to more time to shop. They considered refund policy and kind salespersons as th positive characteristics in U.S. stores, while they complained about size, quality, and style in even their favorite stores. Also, subjects tend to be dissatisfied with their bodies. Compared to how they feel in Korea, they especially feel lower body image and lower self-esteem in the U.S. Ninety percent of subjects considered their body affected their shopping behaviors. To compensate how they felt about their bodies, they responded that they limit or change clothing styles or colors when they shopped. Based on these results, socio-cultural body image regarding ideal beauty and shopping behavior would be discussed.