• Title/Summary/Keyword: Women's Image

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Analysis of Wedding Behavior of Chinese Women in their 20's to 30's in Shanghai and Neighboring Cities (중국 상해 및 상해 인근도시에 거주하는 20-30대 여성의 웨딩행동 분석)

  • Kim, Chil-Soon
    • Fashion & Textile Research Journal
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    • v.14 no.2
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    • pp.251-260
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    • 2012
  • Nowadays, global wedding dress companies are interested in the Chinese wedding market because of expectations in consumption patterns of the post 80's generation. Therefore, wedding behavior, selection criteria for wedding dresses, and favored image by segmented groups targeting 20's to 30's Chinese women were studied to help the Korean wedding dress industry to establish their business in China. The survey was conducted in Shanghai city and three neighboring cities-Wuxi, Zhengziang, and Hangzhou-, and the primary data were analyzed using the SPSS program. As results, Chinese women thought that the wedding ceremony should be elegant and dignified, and they wanted to choose their favorite style rather than a recommended style. The criteria of selection were classified into four factors. Overall image and well fitting with their face and body were the most important factors in the selection of wedding dress. The most favored image was unique/novel image. Several favored images for their wedding dress were significantly different by occasion (ceremony day and photo shoot day) and education level. People of higher education level preferred more luxurious and classic image during the ceremony, and a classic and gorgeous image on the photo shoot day. A white dress and a colored dress for weddings were favored more than the Chinese traditional dress on both occasions. There was also a significant difference between general consumers and the wedding business employees in the quantity of wanted wedding dress.

A Study on Clothing Image, Make-up Image, and Hair Image for Total Fashion (토털 패션을 위한 의복이미지, 메이크업이미지, 헤어이미지에 관한 연구)

  • Choi, Soo-Kyoung
    • Journal of the Korean Society of Costume
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    • v.61 no.6
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    • pp.101-112
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    • 2011
  • The purpose of this study was to investigate the relationships among clothing image, make-up image, and hair image. The Data were collected from 306 women living in Gyeongnam province in June, 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows.: Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The clothing image, make-up image, and hair image according to the demographic characteristic of women showed significant difference. The clothing image resulted in correlation with the make-up image and hair image. The clothing image had a influence on the make-up image and hair image.

Study on clothing store selection and relevant factors - Views on clothing lifestyle and store image - (의류점포선택과 관련변인 연구 - 의생활양식과 점포이미지를 중심으로 -)

  • Jeong, Bok Hee;Park, Eun Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.17 no.2
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    • pp.207-217
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    • 1993
  • The purposes of this study were to identify the components of store image of women's clothing and to explain the relationships between store images and selection behaviors. Data were obtained from 330 females who college women and office girls in Busan. Its were analyzed by factor analysis, cannonical correlation, regression analysis and discriminant analysis. The results of this study were as follows ; 1. Dimensions of the clothing lifestyle were classified individuality-seeking, information-seeking, comfort-seeking and quality-seeking. 2. Store image factors of women's clothing were identified quality, design, information service, atmosphere and convenience. The types of preference store were the general public store, the public high class store and general obscure store. 3. It appears that designs is the factors to make store image of individuality-seeking, information-seeking and comfort-seeking and information service is the one to make store image of quality-seeking. Also they were usually purchased in the general public store by individality-seeking consumers and comfort-seeking consumers and purchased in the public high class store by information-seeking consumers and quality-seeking consumers. The store images, espacially the information service image, was contributed to the store selection behaviovs more than lifestyle. But lifestyle, espacially the comfort-seeking consumers, was contributed to the store behavior of the three types of store more than store image.

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Development of Real-Time Objects Segmentation for Dual-Camera Synthesis in iOS (iOS 기반 실시간 객체 분리 및 듀얼 카메라 합성 개발)

  • Jang, Yoo-jin;Kim, Ji-yeong;Lee, Ju-hyun;Hwang, Jun
    • Journal of Internet Computing and Services
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    • v.22 no.3
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    • pp.37-43
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    • 2021
  • In this paper, we study how objects from front and back cameras can be recognized in real time in a mobile environment to segment regions of object pixels and synthesize them through image processing. To this work, we applied DeepLabV3 machine learning model to dual cameras provided by Apple's iOS. We also propose methods using Core Image and Core Graphics libraries from Apple for image synthesis and postprocessing. Furthermore, we improved CPU usage than previous works and compared the throughput rates and results of Depth and DeepLabV3. Finally, We also developed a camera application using these two methods.

A Comparison of the Consciousness of Middle Age Women′s Body Image between Self-Evaluation and Others′ - in Gwang-Ju - (중년전기 여성의 신체부위에 대한 자기평가와 타인평가의 비교 -광주지역을 중심으로-)

  • 위은하
    • The Research Journal of the Costume Culture
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    • v.12 no.5
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    • pp.707-720
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    • 2004
  • This study focused on the comparison of the consciousness of middle age women's body image between self evaluation and others'. The respondents include 105 middle age women who evaluated themselves and 532 middle age women who evaluated others in there age group in Gwang-Ju. The Questionnaire was comprised of two components; Part One is consciousness of body-shape and Part Two is body cathexis (or a body preference). For data analysis, SPSS 10.0 program was generally used, and T-test, ANOVA, Scheffe-test were being conducted. The results of study were as follow; On consciousness of body shape, the items that exist difference of opinion on the comparison of the consciousness of middle age women's body-shape between self-evaluation and others' evaluation were total body fatness, upper body type, low arm girth, thigh girth in lean group, and crotch of pants length, ankle girth, calf girth, in normal group, and upper body type, lower body type in obese group. On a body-cathexis, the item were neck, buttocks, bust, posture in lean group(p<.05), and neck, upper arm, abdomen in normal group(p<.01), and waist, abdomen, weight distribution in obese group(p<.01).

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The Effects of Factors of Fashion-Retail-Entertainment on Store Image & Store Loyalty (패션 리테일 엔터테인먼트 구성 요소가 점포 이미지와 점포 충성도에 미치는 영향)

  • Lee, Seung-Hee;Park, Ji-Eun
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.179-192
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    • 2007
  • The purpose of this study was to investigate the relationship among fashion retail-entertainment, store image and store loyalty. Two hundred eleven who female college students living near Seoul area participated in this study. Two hundred sample used for data analysis. For data analysis, frequency, factor analysis, correlation analysis and multiple regression analysis were used. The results were as follows: First, fashion retail-entertainment had 4 factors such as shopping environment, sales service, dining facilities, and others. Store image composed of psychological image, merchandise mix, customer service, and advertising exposure. Store loyalty had 3 factors; cognitive loyalty, intentional loyalty, emotional loyalty. Second, retail-entertainment factors had positive influences on store image and store loyalty. Third, store image had positively affected on store loyalty. Based on these results, successful strategies for fashion retail-entertainment business would provide.

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Deformation Image Expressed in the Modern Art to Wear (현대 예술의상에 표현된 데포르마숑 이미지)

  • Seo Seung-Mi
    • Journal of the Korean Society of Costume
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    • v.55 no.7 s.98
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    • pp.38-50
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    • 2005
  • The purpose of this study is first, to see through the aesthetic essence of the clothing as art, through theoretical consideration of cultural feature and body style in Postmodern Feminism. Also, this study will examine the aesthetic value in artistic meaning regarding a Deformational body image in visual an. Second, this study will analysis the formative character of Modern Art to wear which expressed unfixed body style, followed by the change of Postmodern Feminity, as a Deformation image. This character will be categorized by Expansion, Grotesque, Pleasure, and Virtuality. The following is the result of this study. Expansion expressed in modern Art to wear created intentional structure of the form, and intentionally presented refusal of body existence through disembodied. Grotesque expressed refusal and deviation of women's ideal body style, which is defined by mannish discourse, very grotesquely. Pleasure pleasantly presented free emotion through an intentional transformation like distortion or imbalance of the body By paradoxically reproducing women's virtual body as other unfixed female identity was expressed visually through virtuality to embody post-gender.

Comparison of Brand Images Between Men′s and Women′s Wear Brands Targeting Middle Aged People or Older People (중.노년층 남성복.여성복 브랜드이미지의 특성 비교)

  • 양승진;정성지
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.6
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    • pp.1112-1121
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    • 2001
  • The purpose of the study was to investigate and make comparison of brand images of men's wear brands and women's wear brands targeting middle-aged people or older people. Thus, the study could be an exploratory study to search apparel niche-market for middle-aged or older consumers. The questionnaire consisted of questions on 28 brand image. The subjects were to evaluate their brand images and rate on 5 point Likert-type scales of 28 adjectives. Most of the subjects were designers or merchandisers who worked for men'wear brands or women's wear brands. The SPSS/WIN Program was used to calculate frequency, t-test, and cluster analysis. The results from the study were as follow : 1) The common images which men's wear brands and women's wear brands strongly pursued were prestigious, luxurious. 2) Each 37 men's wear brands and 36 women's wear brands were clustered into one groups by brand images. The common images included in first clusters of men's wear and woman's wear brands consisted of prestigious. luxurious, formal, comfort, and conservative. This market needs to be more segmented by differentiated brand images.

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A Study on the T-Panty Formativeness of the Contemporary Women's - Focused on the Domestic Market - (현대 여성의 T-팬티 조형성 연구 - 국내 시장을 중심으로 -)

  • Yang, A-Rang;Lee, Hyo-Jin
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.758-768
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    • 2009
  • This study aims to analyze contemporary women's sense of fashion aesthetic by looking into the design and trend of T-panties, which have now carved out a new niche in the world's 21st century female underwear markets. By this, I'd like to reassure readers of the importance of T-panties, which has only been recently recognized, and more generally suggests the future direction of prominent T-panty design development. This study aims to analyze contemporary women's sense of fashion aesthetic by looking into the design and trend of T-panties, which have now carved out a new niche in the world's 21st century female underwear markets. By this, I'd like to reassure readers of the importance of T-panties, which has only been recently recognized, and more generally suggests the future direction of prominent T-panty design development. The domestic formativeness of all styles is divided into three types: modern feminine, mono-bosom, and utopian narcissist image. This study is baseds on the documents study.

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