• Title/Summary/Keyword: Windows and doors

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Aim at a Target Market of Small Groups The Case of the Brand 'Lonchel' Targeting Top Premiere Interior Market (소수의 표적시장을 선택하라: 최상위 프리미엄 인테리어 시장 지향 L사의 '론첼' 브랜드 사례)

  • Lee, Jaejin;Lee, Sung-Jun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.3
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    • pp.97-110
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    • 2022
  • The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

Revise the Value of Simulation on Thermal Performance Depending on Air-tightness Performance Classified by Opening Type of Windows (창의 개폐방식별 기밀성능에 따른 단열성능 시뮬레이션 보정치 산출)

  • Lee, Jin-Sung;Cho, Soo;Sohn, Jang-Yeul
    • Journal of the Korean Solar Energy Society
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    • v.28 no.4
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    • pp.68-75
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    • 2008
  • The purpose of this research is revise the value yield to compensate of measure the difference between computer simulation and the measurement value on the two methods which can calculates thermal performance. The way is need to understand about thermal performance, air tightness, simulations and comparisons of analysis to influence the value of each identified. The opening type of the windows and doors to be used at the analysis are T/T, L/S and SL Different condition of the windows and doors excluded except the opening type. Each of the four samples was selected by the way of opening. Result of the analysis of the difference between measurement and simulation are that T/T approach 5.3%, L/S approach 15.7%, SL approach 21% and the more air-tightness guarantees less difference of the numerical value. Each compensation value calculates by the correlation regression analysis and the air-tightness data. After the compensation of the resulting difference in T/T, L/S, SL indicate 5.4%, 2.5%, 1.0% respectively.

A Study on the Application State of the Fenestration Energy Consumption Efficiency Rating System in Construction Field (소규모 민간건축 시공현장에 있어서 창호에너지 소비효율등급제의 적용 현황에 관한 연구)

  • Kang, Suk-Pyo;Jin, Eun-Mi;Yun, Yeo-Myun;Park, Sang-Eun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2014.05a
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    • pp.24-25
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    • 2014
  • Up to now, most the fenestration industry is consisted of glazing and window frame in Korea. According to the Fenestration Energy Consumption Efficiency Rating System and Energy Saving Design Standards of Buildings, u-value of fenestration is defined as the value of calculation with glazing and frame. For this reason, when applying for a building permit, in most cases, the official approval test report of the set of windows and doors is used. Nevertheless, in windows construction progresses, most construction manager take delivery of the glazing and frame separately. For those reason, windows and doors are constructed regardless of the report of the Fenestration Energy Consumption Efficiency Rating System in most construction fields. From now on, the research of the connection method between reality of policy and reality of construction fields should be carried out.

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A System Development for Remotely Controlling Windows and Doors in Mobile Environment (모바일 환경에서의 원격 창호 관제시스템 개발)

  • Cho, Yong-Hyun;Ryu, Sung-Won;Ahn, Kyung-Gyu
    • Journal of the Korean Institute of Intelligent Systems
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    • v.25 no.4
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    • pp.334-341
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    • 2015
  • This paper develops a new system for remotely monitoring and controlling the windows and doors in mobile environment. We design and implement the opening and shutting unit, the gateway, and the control server system, respectively. The opening and shutting unit consists of the driver using DC motor and the motion controller which monitors the state and transfers the control information. The gateway supports TCP/IP and CDMA protocol, which is the interface of wire and wireless communication for transferring the current state and control information. The control server consists of the program to store and process the control information, the middleware to support the processing of various state message, and DB for monitoring the state and remotely controlling the system. Especially, an application software and the Web-based user interface have also been developed to support the mobile environment. The operation performances, environment influences, driving persistences, and operation failure ratio, which are based on PC and smart-phone, have been tested in 2 authorized agencies. The test results show that the developed system has a superior performance.

The Field Measurement of Airtightness in the Apartment Buildings (신축공동주택의 기밀성능 실측에 관한 연구)

  • Park, Won seok;Yoon, Jae Ock
    • KIEAE Journal
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    • v.3 no.3
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    • pp.43-50
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    • 2003
  • Nowdays the apartment is a main type of modernized residential buildings. According to the improvement of construction techniques and functions of windows and doors, recent apartments are enhanced air tightness of windows, doors and building envelopes. As Infiltration is decreased and natural ventilation is reduced, energy could be saved in winter. However, indoor air quality is bad. The air Infiltration of a building could be enlarged by physical actions, such as building designs, constructions and reduction of air tightness which is caused by aging. This research analyzes and measures with KNS-4000P (Sapporo air tightness measurement) the air tightness of the high rise apartments which is recently constructed and not occupied yet. With depressurization method, the KNS-4000 installed on the window and the indoor air-leakage was measured. At that time, Air come out from the edge of the windows and doors because of the pressure differences between indoor and outdoor. We measure the amount of the air as effective air leakage areas. This method of depressurization takes less time to measure than other methods and is less affected from other conditions. We measured infiltration of total 56 household, 29 households S apartment (total floor area : $64.42m^2$) in Balan and 29 households D apartment(total floor area : $78.21m^2$) in Chonan. As a result of the field measurements at October 2003, normalized leakage area of D apartment in Cheonan was $2.05cm^2/m^2{\sim}3.49cm^2/m^2$ (average: $2.77cm^2/m^2$) and normalized leakage area of S apartment in Balan is $1.23cm^2/m^2{\sim}1.68cm^2/m^2$ (average: $1.5cm^2/m^2$).

The Architectural Structure of Seonjeong-jeon in Changdeok Palace as a Ceremonial Hall (창덕궁 선정전의 의례 공간적 건축 구조)

  • Lee, Jong-Seo
    • Journal of architectural history
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    • v.29 no.2
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    • pp.39-52
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    • 2020
  • Seonjeong-jeon, the semi-great hall in Changdeok Palace, was constructed in a highly formal and conservative style and accommodated official ceremonies. However, the contemporary modification of the building has distorted or eliminated features including the two side doors on the front, the floor coverings, and the throne base (Jwa-tap) that consisted the most significant part of the throne. Seonjeong-jeon originally had three doors that stood between each pair of columns on the front side, respectively. The courtiers accessed the building through the side doors, while the central door was exclusively designated for the king. However, the renovation in 1999 ignored the political context of the architectural form of the building and changed the side doors into windows, damaging the traditional structure inherited from the early Joseon Dynasty. Although the building currently has traditional wooden floor structure (Woomul-maru), it was originally covered with square brick tiles (Bang-jeon) before the Japanese occupation, following the customs of early Joseon Dynasty. The throne was placed to the north of the central door and consisted of the throne base and a decorative roof (Dang-ga). A canvas (Jang-ja), which featured the royal symbolic painting of Sun, Moon, and Five Peaks, was also installed between the two columns that connected the base and the roof. Nevertheless, only the columns and the blank canvas remain nowadays after the removal of the base.

A Study on the Modernized Application of Korean Traditional Architecture in Ecological Space Design -Centering on the Application of Windows and Doors- (생태학적 공간 디자인에 있어 한국 전통건축의 현대화 응용연구 - 문과 창호의 활용을 중심으로-)

  • 박규현;김민정
    • Archives of design research
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    • v.15 no.4
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    • pp.189-200
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    • 2002
  • Human beings at the beginning of the world have tried to gain mental and physical satisfaction from nature. However, as it became difficult to find such satisfaction in nature, an advanced civilization was created that confronted nature by developing a unique environment. In this process of confrontation, an ecological crisis occurred. As an alternative to solve this problem, there began interest in the ecological paradigm of many fields, and the domain of space design for living became the center of attention. Korean traditional architecture has ecological characteristics suitable for Koreas nature and climate. When discussing Korean traditional architecture from the viewpoint of an ecological paradigm, studies have been based on the understanding that it is the entire combination of structures existing with and as a part of a natural ecosystem rather than the use of independent and individual structures like that of Western architecture. In particular, Korean traditional windows and doors are examples of maintaining an ecological essence by accepting natural surroundings and have important meaning in the subject of ecological space design, but its unfortunate that theyre not utilized in contemporary Korean architecture. Focusing on these discrepancies, this study aims to make traditional windows and doors native to Korea the subject of discussion and to expand the area of study in Korean traditional architecture.

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