• Journal of the Korean Data and Information Science Society
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• v.23 no.5
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• pp.913-925
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• 2012

This study evaluates the economic benefit of the project constructing the international riding arena having been built at Sangju in Gyeongsangbuk-Do by the willingness to pay (WTP) of residents in the province. As the evaluation method, the dichotomous choice contingent valuation method (CVM) is adopted with the additional questions of whether his/her WTP is zero, to improve the statistical accuracy of evaluation results. Considering the arena's administrative location, the population of the surveys for analysis is confined to residents of Daegu and Gyeongsangbuk-do. The survey is conducted through personal interviews. It turns out that the WTP per household per year is evaluated as 1,847 won and the total yearly benefit of the Sangju international horse riding arena is estimated as 3.56 billion won.

• Journal of Broadcast Engineering
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• v.20 no.1
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• pp.48-56
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• 2015

This study looks deep into how user's individual personality and his or her media experiences affect perceived usefulness and perceived ease of use about UHDTV based on Technology Acceptance Model using survey methodology. This study also focuses on how the purchase intention of terminal equipments and the willingness to pay for UHD contents will make different choices. The result of this study shows that, whether user is an exhibitionist or not or has frequently encountered a big screen, these factors affect both the perceived usefulness and the perceived ease of use about UHDTV. When user is an exhibitionist with more experience with big screens, it was clear that user tended to choose UHDTV with higher perception of usefulness and ease of use about UHDTV. This study also implies that when supplying the next generation broadcasting service, it is needed to consider the users' perceived usefulness and ease of use about UHD as well as the individuals' media experiences and characteristics.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.191-198
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• 2013

This study examined the importance of independent variables that affect users' preference on the VODs of the newly-released movies by using the conjoint analysis. The results demonstrated that 'price(44.6%)' is the most important variable, which is followed by 'device(24.5%)', 'recency(18.0%)', 'producing country(12.9%)'. Respondents obtained the relatively high utility from watching the VOD of a Korean movie currently on screen in 3,000 wons. A television set was the most preferable device for watching VODs. The traditional windowing strategy in the media content market has been recently challenged by the new trend that the holdback period between market windows is ignored and the high-priced content is found in the second window. Nevertheless, this study demonstrated that users of the VODs of the newly-released movies are still very sensitive to the price and consider 'the recency' to be relatively less important than 'price'.

• Environmental and Resource Economics Review
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• v.14 no.4
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• pp.793-816
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• 2005

This paper proposes a new answering mechanism called RAM (Risk Answering Mechanism) which can be applied to a contingent valuation method. The RAM is derived from the theory of expected utility maximization under the assumption that there exists an uncertainty in a nonmarket good of interest. In RAM, a respondent would accept an uncertain offer only if his or her WTP for the mean of the offer is large enough to exceed the bidding price by more than a risk premium. This is in a striking contrast with a traditional answering mechanism (TAM) in which the WTP is simply compared with the bidding price. Therefore, the TAM would underestimate the WTP by a risk premium without considering the uncertainty a respondent may face. An empirical comparison is made between RAM and TAM using a survey data on the Tong river. It is found that underestimation problem is very serious in the TAM.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.153-167
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• 2015

This paper empirically analyzes specific characteristics of VOD users and their practical viewing patterns, using socio-demographic data of the current IPTV subscribers in combination with actual data of genre usage and payment. The findings revealed active viewing patterns of male, the unemployed, high earners and early adopters. In terms of preferences, households with large numbers of women prefer time shift contents, whereas households composed of more men or preschoolers prefer non-time shift contents. Likewise, the households that have more women or higher income had relatively a lot of experiences of purchasing time shift contents on one hand, but the households characterized by the larger numbers of family members or unemployed householder or young householder showed much willingness to pay premium contents on the other hand. Given the utilization of correct database, the findings offer useful information conducive to service promotion and marketing strategies to maximize VOD use in the practical dimension.

• Journal of Practical Engineering Education
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• v.11 no.2
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• pp.239-249
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• 2019

Currently financial support for vocational skills development training is provided based on the NCS standard unit price set according to the NCS occupational classification. Such a standard unit price system has the advantage of reducing administrative burdens required in managing the training levy-grant system. In this paper, it is pointed out that current unit price system may distort the social integration function of vocational training policy as it is based on the tuition fees of training course. As a basis for finding a more appropriate financial support system, we analyzed what factors are influencing the training course fees set by training institutions. As a result, it was confirmed that the monopolistic nature of the training courses or the high level of willingness of pay of training participants influenced the training course fees. Therefore, the necessity of removing the influence of such factors from unit price system was suggested so as that the training policy contributes to the social integration. Furthermore, it is required to establish new support criteria centered on the government's policy judgment if the training costs of all training courses cannot be exactly estimated.

• Journal of the Korean Society of Food Culture
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• v.29 no.6
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• pp.557-566
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• 2014

The purpose of the study is to determine how consumers perceive certification marks for agricultural products. The study examined three agricultural product certifications, such as the certification of environment-friendly agricultural products, Good Agricultural Procuts (GAP) certification mark, and United States Department of Agriculture (USDA) certification mark. A survey was utilized for data collection from adults over the age of 19 in November, 2013. A total of 390 questionnaires were distributed, and 300 of those were obtained for an analysis of the study. The results were as follows. First, consumers' awareness of, image of, and credibility on the agricultural products with the certification marks were not significantly different among the three certification marks except consumers' awareness. Second, consumers' purchase intentions for and willingness to pay for the agricultural products with the certification marks were not significantly different among the three certification marks. Third, these variables were not significantly different between buying group and non-buying group except consumers' awareness. Lastly, buying group and non-buying group were significantly different only in gender and marital status. The findings offer implications to the food and food service industry regarding consumers' purchase of certified agricultural products. Further, the study enforces the roles of food industry for environment.

• Environmental and Resource Economics Review
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• v.16 no.2
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• pp.363-378
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• 2007

A green market for a product refers to the market where the more willingness to pay for the product consumers have, the greener is the product. As the green markets begin to spread out, researches have been carried out mostly on the effects of various environmental policy measures such as unit emission standard, environmental taxes as they are applied in the green markets. This paper focus on a different issue in the green markets, that is, the effects of the greener market on pollution emission. We consider two kinds of markets, which are fully or partially covered. In the fully covered market where the products sold are necessities such that all consumers purchase the product, as the market gets greener, the amount of pollution emission decreases. On the other hand, in the partiaily covered market, it is shown that the amount of pollution emission could increase as the market becomes greener. This critically depends on whether the total output decreases or increases as the market turns greener.

• Journal of the Korea Society for Simulation
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• v.29 no.2
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• pp.1-10
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• 2020

Companies that use open source SW must comply with the "Open Source SW License" in order to use it freely. However, despite the potential legal responsibilities and risks associated with compliance, they do not know or neglect the risks. For this reason, cases of disputes, including license violations, are soaring. Recently, Open source SW license compliance platform services have been developed and actively utilized to address these issues. This study designed a business model for open source SW license compliance platform and conducted an economic feasibility analysis. The focus of the study is the establishment of a business model and the estimation of potential customers and actual purchase rates. For this purpose, we designed seven business model scenarios for promotion and sales period, and performed an economic evaluation using an expanded model of the Bass model, the Kalish model and the customer's maximum willingness to pay.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.171-179
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• 2020

Media technologies that have made the hyper-connected age change the way people use communication text. Ads texts actively used by companies are storytelling and storydoing. These two advertising texts are very effective in inducing people's emotions and forming participatory behavior. People's thinking tendency also influence persuasion. The results of this study are as follows according to the type of ads text and the thinking tendency of consumers. Consumers' attitudes toward ads turned out to be more positive in synthetic thinking. In analytical thinking, the storytelling ads texts induced more favorable responses. On the other hand, in comprehensive thinking, the story doing text was effective. The same result was found in the perception of premium value, willingness to pay premium price, and repurchase intention.