• Proceedings of the Korea Water Resources Association Conference
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• 2010.05a
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• pp.452-456
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• 2010

Water is an indispensable input to human's existence and industrial production. In these days, people are getting more concerned about their health and the interest in the safety of drinking water has increased. In this situation, this paper attempts to measure the economic benefits of the tap water quality improvement. The study area was restricted to Busan, the second largest city in Korea, where local government is planning to implement a tap water quality improvement program. We apply a one-and-one-half bounded dichotomous choice contingent valuation (CV) method to obtain at least a preliminary evaluation of the benefits. CV is developed for valuing goods or services that cannot be valued either directly or indirectly from market observations and has been applied to several environmental goods. The CV survey was rigorously designed to comply with the guidelines for best-practiced CV studies. We surveyed a randomly selected sample of 400 households in Busan and asked respondents questions in person-to-person interviews about how they would be willing to pay for the water quality improvement. Respondents overall accepted the contingent market and were willing to contribute a significant amount (US$1.66), on average, per household per month. We can also calculate the aggregate value of the program which improves the water quality in Busan. This study is expected to provide policy-makers with useful information for evaluating and planning environmental policies relating specifically to water.

• The Journal of Fisheries Business Administration
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• v.47 no.4
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• pp.45-55
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• 2016

The purpose of this study is to estimate the utility value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The utility value is estimated by single bounded and double-bounded dichotomous choice contingent valuation method. The contingent valuation method is used to estimate economic values for all kinds of coastal ecosystem services. The method involves directly asking people, in a survey, how much they would be willing to pay for specific environmental services. So, the method has great flexibility, allowing valuation of a wider variety of non-market goods and services than is possible with any other non-market valuation technique. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The results show that the average willingness to pay amount(WTP) is estimated to be about 17,000 Korea won by single bounded and double-bounded dichotomous choice contingent valuation method. This indicates that the utility value of boat fishing experience marine tourism activity is estimated to be about 17,000 Korea won in Jeju Island's Chagwido.

• Ocean and Polar Research
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• v.27 no.2
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• pp.161-169
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• 2005

In recent days, most of the lagoons in Korea have been lost on account of indiscreet development and pollution. Thus, this study measures the conservation value of the Songji lagoon, a representative lagoon in Korea by using the contingent valuation (CV) method and specifies the non-use value of Songji lagoon. The survey was carefully desigrled and implemented to meet a number of recommendation rules suggested in the literature. The overall results show that the respondents well accepted the contingent market and would be willing to pay a significant amount for the proposed program to conserve Songii lagoon. Total Conservation value of Songji lagoon amounted to approximately 21.2 billion Korean won per year. Moreover, the non-use value of Songji lagoon amounted 15.7 billion Korean won per yew. The results of measuring the conservation value provide decision-makers with data indispensable to devising a conservation and management policy.

• Journal of the Korean Data and Information Science Society
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• v.22 no.6
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• pp.1041-1051
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• 2011

The development of information technology provides us with more useful information but it arose to protect such information from inappropriate users. In the course of analyzing and managing the risks associated with information, it should be needed to accurately measure the value of information. We try to consider the contingent valuation method for this purpose. The contingent valuation method which is used to assess the value of public goods or nonmarket goods makes an statistical estimation for the willingness-to-pay. We show with an example how we can estimate the value of information by calculating the amount we are willing to pay the value of information that exists on the information system. Calculation is carried out by using R.

• Environmental and Resource Economics Review
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• v.26 no.3
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• pp.417-449
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• 2017

The purpose of this study is to analyze the effect of local area concentration of particulate matter on life satisfaction, by matching subjective satisfaction in the Korea Labor & Income Panel Study data with daily data of $PM_{10}$ and $PM_{2.5}$. We find that the concentration of particulate matter has a significant negative effect on satisfaction. A $1{\mu}g/m^3$ increase in $PM_{10}$($PM_{2.5}$) leads to lower the probability of choosing 'satisfaction' by 0.042%p~0.091%p(0.034%p~0.153%p) and a 1% increase in annual income per household raises the probability of choosing 'satisfaction' by 0.16%p~0.18%p respectively. To estimate the monetary value of reducing $PM_{10}$ and $PM_{2.5}$, we calculate willingness-to-pay for mitigating air pollution, which represents the tradeoff between the reduction in particulate matter and income. We find that people on average are willing to pay \108,787($96)~209,519($186) for a $1{\mu}g/m^3$ reduction in $PM_{10}$ and to pay 89,345($79)~362,930($322) in $PM_{2.5}$. This amount corresponds to 0.26%~0.50%(0.22%~0.88%) of the average annual household income in South Korea.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.12 no.1
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• pp.67-81
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• 2009

The purpose of this research is to valuate the economic value of the arboretum which will be provided in Multifunctional Administrative City by estimating citizens' willingness to pay with double-bounded dichotomous choice contingent valuation method, and to provide the basic information necessary for designing and managing it for the future by identifying the types of the variables affecting the WTP. It was found that respondent's average WTP for arboretum was \23,508, and when this figures applied to all the Seoul citizens aged between 20 and 59, the economic value of it was \157,000,000,000. The variables affecting the amount of WTP were visit intention, variety seeking tendency, level of income and environmental attitude. However, environmental attitude negatively affected the amount of WTP. Average WTP for the entrance fee was \5,090, and both variety seeking tendency and visit intention were influencing factor affecting the amount of WTP. Respondents were taking charging entrance fee for granted because most of arboretums are commercial. It can be expected that much of maintenance cost will be covered from the entrance fee.

• Environmental and Resource Economics Review
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• v.11 no.1
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• pp.1-29
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• 2002

Faced with large scale of outdoor recreation resources and variety of demanders' desire, it would be necessary for the managers to estimate the values of individual attributes rather than a bundle of characteristics of outdoor recreation sites. By extending the Brown and Mendelsohn's (1984) approach we are able to estimate the beneficial effects of the improvement of individual attributes. Sampling 208 fishermen who visited 11 free fishing sites located in Daegu and Gyeongbuk, the functions of marginal willingness to pay for scenery and non-crowdedness were estimated. If 1 unit of scenery could be improved from its average value a fisherman, on average, would receive benefit of as much as 3,840 won. The average beneficial effect of the non-crowdedness improvement would amount to 2,220 won.

• Journal of the Korean Society of Marine Environment & Safety
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• v.21 no.6
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• pp.645-654
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• 2015

This paper attempts to quantitatively assess the conservation value of Ellobium chinense (EC), which belongs to the endangered marine species designated by Ministry of Oceans and Fisheries. To this end, we apply the contingent valuation (CV) method, an economic technique of valuing a non-market goods such as EC. A national survey of randomly selected 1,000 households was administered in order to derive the public's willingness to pay (WTP) for conserving EC. One-and-one-half-bound model was adopted to elicit the WTP responses and a spike model was employed to deal with the zero WTP responses. The results show that the conservation value of EC is estimated to be 2,346 won per household per year that is statistically significant at the 1% level. Expanding the value to the national population gives us an annual value of 43.8 billion won. We can judge that the Korean people are willing to pay a significant amount to conserve EC.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.23-38
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• 2012

Massive Multiplayer Online Role Playing Games(MMORPGs) headed by some Korean game companies such as NC Soft, NHN, and Nexon have exploded in recent years. However, it becomes one of the major challenges for the MMORPG developers to design their games to appeal to gamers since only a few MMORPGs succeed whereas they require a huge amount of initial investment. Under this background, our study derives the major elements for designing MMORPG from the literature, and identifies the ones critical to the users' satisfaction and their willingness to pay among the derived elements. Though most previous studies on the design elements of MMORPG have used analytic hierarchy process(AHP), our study adopts artificial neural network(ANN) as the tool for identifying key success factors in designing MMORPG. The results of our study show that the elements of the game contents quality have a bigger effect on the user's satisfaction, whereas the ones of the value-added systems have a bigger effect on the user's willingness to pay. They also show that user interface affects both the user's satisfaction and willingness to pay most. These results imply that the strategies for the development of MMORPG should be aligned with its goal and market penetration strategy. They also imply that the satisfaction and revenue generation from MMORPG cannot be achieved without convenient and easy control environment. It is expected that the new findings of our study would be useful forthe developers or publishers of MMORPGs to build their own business strategies.

• Journal of Energy Engineering
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• v.24 no.3
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• pp.40-47
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• 2015

Integrated gasification combined cycle (IGCC) power plants not only emit less greenhouse gases and air pollutants than conventional coal-fired power plants, but also use low-price, low-quality, and internationally easily procurable coal. Thus we can benefit from safeguarding energy security through building the IGCC power plant. This paper attempts to value the benefits of energy security enhanced by IGCC power plant. To this end, we report here the results from a contingent valuation survey of randomly selected 600 households. A combination of a double-bounded model and a spike model is applied for the purpose of increasing statistical efficiency and dealing with zero(0) willingness to pay data, respectively. The results show that the respondents are additionally willing to pay 6.05 won for 1kWh of electricity generated from IGCC power plant. In other words, the benefits from safeguarding energy security through building the IGCC power plant are 6.05 won per kWh. Given that the expected amount of generation from the Taean IGCC power plant that is scheduled to be built in late 2015 is 2.27 TWh per year, the benefits are estimated to be 13.74 billion won per year.