The Beneficial Effects of the Improvement of Fishing Site Characteristics : A Hedonic Travel Cost Approach

낚시터 속성별 개선편익효과 -헤도닉여행비용접근법을 통하여-

Faced with large scale of outdoor recreation resources and variety of demanders' desire, it would be necessary for the managers to estimate the values of individual attributes rather than a bundle of characteristics of outdoor recreation sites. By extending the Brown and Mendelsohn's (1984) approach we are able to estimate the beneficial effects of the improvement of individual attributes. Sampling 208 fishermen who visited 11 free fishing sites located in Daegu and Gyeongbuk, the functions of marginal willingness to pay for scenery and non-crowdedness were estimated. If 1 unit of scenery could be improved from its average value a fisherman, on average, would receive benefit of as much as 3,840 won. The average beneficial effect of the non-crowdedness improvement would amount to 2,220 won.