• 자원ㆍ환경경제연구
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• 제10권3호
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• pp.433-459
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• 2001

The water quality of Paldang reservoir now grades the third class water based on COD criterion, meaning that it is no longer suitable for drinking. This study attempted to estimate the economic value of water quality improvement in Paldang reservoir using CVM. The survey used payment card format to measure the willingness to pay of the questionnaire respondents for the improvement of water quality and also factors that affect the WTP. The survey showed that men rather than women, those had higher income and paid more water supply charges, those who lived in the area for a shorter period of time, those who do not use city water for drinking, had willingness to pay more. The WTP was estimated 4,952 to 5,497 won on a monthly average. The economic value of the improvement of the water quality of Paldang reservoir was estimated between 344.2~382.1 billion won on an annual basis.

• 한국유기농업학회지
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• 제17권2호
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• pp.135-150
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• 2009

This paper was to use choice experiments in the analysis of consumer choice behavior and preferences for five different attributes(the origin of rice, a quality certificate, a quality control, a traceability system, the price of rice) in Cheongju City. Completed surveys yielded 712 responses which were analyzed using the conditional logit model to analyze the marginal willingness to pay of the four attributes(the origin of rice, a quality certificate, a quality control and a traceability system) per household and estimated the marginal willingness to pay of the set of feasible options. The result of this study can be used as a guide for the rice industry in the design of possible labeling schemes.

• 한국경영과학회지
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• 제29권1호
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• pp.71-85
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• 2004

Many online content providers who use the Internet to distribute contents, such as news, music, games, books, and other types of information, have been experiencing an extremely competitive business environment. To survive in this environment, they have started charging a fee for the contents that they provide. However, there have been very few success stories in commercializing online contents. One of the biggest hurdles may be customers' psychological resistance against paying a fee for the contents that have been free of charge previously. Without examining customers' perceived prices for online contents, many online content providers have tended to decide their prices by themselves. Online games are not exceptional cases. Although many online game-related research works have focused on psychological and technical aspects, very few works have examined online garners' preference carefully. This study alms at exploring online garners' preference by measuring their WTP (willingness to pay) for online games.

• 한국유기농업학회지
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• 제20권4호
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• pp.431-445
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• 2012

In this regard, urban agriculture is developing into a variety of shapes. Urban agriculture includes various types, such as industrial agriculture, experience agriculture, educational agriculture, exchange agriculture and cyclic agriculture. The result of evaluation on citizens' values about multi-functions provided by urban agriculture can be used for policy making to overcome crisis of urban agriculture due to urban development and industrialization and to vitalize urban agriculture. The willingness-to-pay for the maintenance fund was categorized into vegetable garden users, general consumers, and all respondents, for analysis. The estimation results for the valuation of multi-functionality were KRW 20,367 per household for general consumers; KRW 22,174 for urban agriculture users; and KRW 21,467 for all respondents.

• 한국유기농업학회지
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• 제19권1호
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• pp.3-21
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• 2011

This paper tried to find various ideas for the purpose of increasing the demand for domestic bean which is the main raw material of bean curd products. To accomplish this objective, purchasing behavior of the current consumers were surveyed and the consumer evaluation of the products were investigated. Using experiment conjoint analysis, consumers' marginal willingness to pay for several important attributes of the products were derived. Among the attributes analyzed, the origin of the material bean turned out to be the most important attributes of all.

• 한국유기농업학회지
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• 제21권2호
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• pp.125-137
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• 2013

The Purpose of this paper is to estimates consumers' willingness to pay for Urban Agriculture Park attributes. we analysis the marginal WTP by choice experiment method. Choice experiment (CE) is designed to elicit the marginal WTP differences among urban agriculture park attributes (garden scales, learning and experience area, leisure and relaxation area and fund). The results of multinomial logit model are meaningful, the total marginal WTP on the urban agriculture park attributes is 18,852 won. gardens scales is 2,949 won, learning and experience area is 11,284 won, leisure and relaxation area is 4,619 won. In the current laws, the facilities related to urban agriculture park is not. Taking advantage of the new urban agriculture park, Amendments of the law is required.

• 한국유기농업학회지
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• 제22권3호
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• pp.397-412
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• 2014

This study estimated reasonable rental for Kleingarten (weekend farm) in Kyungpook province. To estimate Willingness To Pay (WTP) for Kleingarten rental, a survey was committed for the aged 20 and above who live in Daegu area. Through the Single Bounded Dichotomous Choice (SBDC) method, WTPs were estimated from 338,361 won to 357,646 won. Explanatory variables are leisure frequency, state of retirement, intention to get Kleingarten, sex and income levels and so on. As we expected, all explanatory variables are positively related with WTP.

• 경영과학
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• 제25권2호
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• pp.43-55
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• 2008

Contingent valuation method(hereafter CVM) is generally believed to be one of the most popular methods used for quantifying the value of non-market goods or services particularly by asking respondents of willingness to pay. This study deals with how to use CVM in calculating the value of mobile telephone service by suggesting methodology of estimation and eliminating biases. This study represents an attempt to estimate the WTP(Willingness To Pay) of the mobile telephone service using the face-to-face interview which is the qualitative technique is used. In this study, by using the single bound dichotomous choice model(SBDC) in order to analyze the valuation of mobile telephone service, WTP was estimated. Also we analyze the factors to pay for mobile service in which it becomes the important factor of demanding services. We used logit model. In order to provide robust estimates of WTP, we have used the Method of Montecarlo Simulation. Consequently, consumers showed that WTP about the mobile communications service is generally high. And it could know that the WTP will fell down as the specialized knowledge about the mobile communications frequency was high. It will be able to become the important part to not only the business carrier but also the policy maker to estimate the economic value of mobile telephone service.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 추계학술대회
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• pp.453-459
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• 2007

The mobile telecommunication sector is increasingly gathering way becoming a key area for the economic development in Uzbekistan. One way to promote competition among providers is the introduction of a number portability service. This paper estimates subscriber's willingness to pay (WTP) for the MNP service in the mobile communication market in Uzbekistan. Consumer valuation was estimated using a conjoint analysis. Since number portability had not been introduced at the time of the study, stated preference data from the conjoint survey was used. Results indicate that currently subscribers do not attach a lot of importance to the MNP service, while price and service quality are most valuable components. The results of this study provide important implication for mobile network operators and policy developers on potential MNP implementation.

• Environmental Analysis Health and Toxicology
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• 제18권1호
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• pp.1-13
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• 2003

To estimate the annual WTP for risk reduction of environmental problems such as outdoor and indoor air pollution, and drinking water contamination, a questionnaire survey was conducted by dichotomous contingent valuation method in Seoul. Several covariate models based on Turnbull, Weibull and Spike models were developed and applied to WTP estimation with uncertainty analysis. WTP estimates for risk reduction of air pollution were 13,000 won, 12,000 won, and 10,000 won per month in low-bounded Turnbull, Weibull and Spike models, respectively. The estimates for indoor air pollution were 17,000 won,20,000 won and 21,000 won and these for drinking water contamination were 10,000 won, 13,000 won and 14,000 won in each model, respectively. Goodness of fit for Weibull model was better than those for other models. WTP estimates for indoor air pollution were higher than those for other pollution problems.