• 수산경영론집
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• 제34권2호
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• pp.91-107
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• 2003

Distribution of fish products from Tongyoung Marine ranching can be classified by three routes such as street-stall, live fish transportation vehicles, and wholesale markets neighboring unloading ports. These methods of distribution, however, have been restricted by limited distribution right, difficulties to differentiate fish prices from other surfaces, simple marketing channels. The ratio of cultured live fish circulated in market is increasing while naturally caught live fish is decreasing and the fresh fish shows a little of increasing rate. Consumers purchasing routes mainly depend on the live fish transportation merchants. For fresh fish traditional market plays an important role in trade. Convenience for consumers and quality of products are main factors in making decision of purchases. Bargaining power, however, belongs to the live fish transportation merchants. The demand of special markets for live fish was very strong, and the convenience and quality are relatively important required factors. Catch from Tongyoung Marine ranching has very good reputation as the possibility of being a good brand. Expecting possibility of quality differentiation was higher than price differentiation specially. The possible conclusion of a contract of a supply was suspicious however. Preliminary quality evaluation revealed that the catch is better than the cultured but worse than naturally grown fish. A merchandising is to be in a better position in the formation of prices by giving $\ulcorner$brand image$\lrcorner$ to potential consumers. The target markets are retail stores such as restaurants for raw fish and final consumers. The staple markets are retail stores. Possible items of products are live fish, fresh fish for cook, and fresh fish for raw fish. It is necessary for the catch to be informed as new functional products that have been improved in safety and quality, since the product positioning is similar but not well known to consumers. To secure a brand it is required to register a trademark, eco-label product design or packing, use real name in tranction, introduce recall system, and put label. Price higher than naturally grown live fish should be targeted. Establishing broad distribution channel, wholesale market, franchise are required. To secure enough catch and control shipment of products facilities of containing live fish are necessary. Instead of dealing with live fish only, it would be better to. sell fresh fish and live fish simultaneous. Strategically promotion focuses on advertisement of Marin ranching at first and then focuses on the catch from the marine ranching.

• 한국경영과학회지
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• 제35권4호
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• pp.17-31
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• 2010

This study investigates two-stage return policy and recycling issues in an e-marketplace supply chain consisting of consumers, a retailer and a manufacturer. The manufacturer, a focal company in the e-marketplace supply chain, considers the recycling of commercial returns so offers the retailer a buy-back contract of which transfer payment consists of a wholesale price and a buy-back price. Then, under the given contract offer, the retailer determines a selling price and a return policy to control consumers' demand and return requests. We consider the retailer's opportunistic behavior and supply chain coordination issues based on the principal-agent paradigm. We compare the first-best and second-best optima and conduct comparative static analyses to evaluate the performance results of the buy-back contract and provide important managerial implications.

• 수산경영론집
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• 제35권1호
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• pp.169-191
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• 2004

This Study attempts to analysis the degrees of the efficiency of fisheries marketing channel's effectiveness, which are traditional marketing channel's effectiveness of fisheries wholesale markets and Discount Store's effectiveness such as margin, marketing performance. The study methodologies include not only a field sample survey but also a field interview. The results of this study are summarized as follows. First, at the numbers of fisheries marketing channel's margin factors, traditional marketing channel's margin factors are more than discount store's margin factors. Secondly, at the comparative study result of marketing channel margin efficiency, traditional marketing channel's prices are similar to discount store's prices. That is, consumers have bought similar retail price's seafood products through traditional marketing channels as well as discount stores cannels. Finally, however most consumers prefer discount stores to traditional retail stores because of discount store's multi-functions such as assortment of goods, freshness, exchange, refund and employee's kindness. In conclusion, the most important factor of fisheries marketing management is to realize the appropriate balance between marketing margin and consumer satisfaction.

• 수산경영론집
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• 제37권2호
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• pp.61-83
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• 2006

In Side of Supply and Demand of Fisheries Products, The Aquacultural Industry stayed in subsidized situation for the whole fishery industry of korea when it's dawned. But now a day, the Aquacultural Industry has been developed to unique industry itself, and it could be said the Hoe - korean style Sashimi or Sushi culture of korea can't exist without its aquacultural industry. So it could be said that the Aquacultural industry is not only a part of the fishery industry but also inevitable unique industry. The main objective of this paper is to analysis the present situation for production of Flatfish, distribution of Flatfish, and consumption structure of Flatfish. Especially, the production for aquacultural Flatfish in 2005 has been raised over 38 times against the production in 1990, and it takes the status as the major fish which leads the domestic aquacultural industry compare with others. The distribution of Flatfish can be divided to the domestic and export mainly. In field of its domestic distribution, Flatfish is the major item with Rockfish, and the deal of its over 90% happens in Similarity Fishery Wholesale Markets such as In-chon, Ha-nam, and Bu-san Fishery Wholesale Market not in the common distribution process of the fishery products. At present, the exporting of Flatfish take 13.9% among the whole Aquacultural Industry of korea, and Flatfish mainly export to Japan. Also, through the development of chinese economy, Hoe consumption culture is expanded gradually. And the future of exporting Flatfish is very bright because of developing of the U.S. market. The brief introduction of the consumption style of live fish is as belows. According to the research, generally the most of korean consumers prefer individual item as their food to combination style in korean Hoe consumption culture and the favorite item of korean consumers are Flatfish and Rockfish.

• 한국수산경영학회:학술대회논문집
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• 한국수산경영학회 2007년도 춘계학술발표회 및 심포지엄
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• pp.19-41
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• 2007

In Side of Supply and Demand of Fisheries Products, The Aquacultural Industry stayed in subsidized situation for the whole fishery industry of korea when it's dawned. But nowaday, the Aquacultural Industry has been developed to unique industry itself, and it could be said the Hoe - korean style Sashimi or Sushi culture of korea can't exist without its aquacultural industry. So it could be said that the Aquacultural industry is not only a part of the fishery industry but also inevitable unique industry. The main objective of this paper is to analysis the present situation for production of Flatfish, distribution of Flatfish, and consumption structure of Flatfish. Especially, the production for aquacultural Flatfish in 2005 has been raised over 38 times against the production in 1990, and it takes the status as the major fish which leads the domestic aqua cultural industry compare with others. The distribution of Flatfish can be divided to the domestic and export mainly. In field of its domestic distribution, Flatfish is the major item with Rockfish, and the deal of its over 90% happens in Similarity Fishery Wholesale Markets such as In-chon, Ha-nam, and Bu-san Fishery Wholesale Market not in the common distribution process of the fishery products. At present, the exporting of Flatfish take 13.9% among the whole Aquacultural Industry of korea, and Flatfish mainly export to Japan. Also, through the development of chinese economy, Hoe consumption culture is expanded gradually. And the future of exporting Flatfish is very bright because of developing of the U.S. market. The brief introduction of the consumption style of live fish is as belows. According to the research, generally the most of korean consumers prefer individual item as their food to combination style in korean Hoe consumption culture and the favorite item of korean consumers are Flatfish and Rockfish.

• 자원ㆍ환경경제연구
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• 제17권4호
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• pp.813-843
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• 2008

본 논문은 1997년 1월부터 2008년 7월까지의 주별 휘발유가격에 장기적 단기적 가격비대칭성이 존재하는지를 연구한다. 어떤 형태의 가격비대칭이 어느 단계에서 발생하는지 파악하기 위해 생산에서 소비에 이르는 과정을 도매단계와 소매단계로 분리해서 분석한다. TAR와 M-TAR 공적분모형과 거기에 대응하는 비대칭적 오차수정모형에 근거한 분석방법을 이용한다. 도매가격에 있어서는 원유가격 및 환율과 연관된 비대칭성이 두 형태의 오차수정모형에서 장기와 단기에 모두 발견된다. 단기적인 가격비대칭성을 설명하는데는 환율이 원유가격보다 더 중요한 역할을 하는 것으로 나타난다. '로켓과 깃털'에서 예상되는 대폭의 즉각적인 조정과는 달리 원유가격이나 환율의 상승은 도매가격의 인상 후 2주가 되어서야 통계적으로 유의한 주된 영향을 미친다. 그리고 특이하게도 비대칭적으로 원유가격이나 환율의 하락은 같은 기에 도매가격에 통계적으로 유의한 효과를 전혀 미치지 못한다. 소매가격에 있어서는 도매가격과 관련된 비대칭성이 오직 장기에서만 드러난다. 단기적으로는 대칭적으로 가격조정이 이루어진다고 할 수 있다. 도매단계에서 발견된 장기적 비대칭성과는 대조적으로 균형으로부터의 음(-)의 이탈이 양(+)의 이탈보다 장기적 균형 수준을 향해서 더 빠르게 조정되는데 이는 소비자에게는 불리한 현상으로 보인다. 국내 주별 휘발유가격 분석에서 TAR 과정 및 M-TAR 과정으로 나타낸 장기적 가격비대칭이 존재하는 것을 추정된 threshold를 이용해 확언한 것 그리고 장기 및 단기의 가격비대칭을 같은 모형에서 분석한 것은 본 연구가 처음으로 시도했다는 의미를 가진다.

• 수산경영론집
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• 제40권2호
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• pp.105-126
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• 2009

This study applies the cointegration theory to analyse the causality of the prices between imported fisheries and domestic fisheries in distribution channel. We've focused on the prices of import, wholesale and retail about the frozen Alaska pollack, hairtail and croaker which take up high portion and are popular among most of the consumers. In process of analysis, the unit root test was adopted to find the stability of time series data prior to the cointegration test. If the time series data was found as stable one in unit root test, we should analyse the VAR model. If unstable, the cointegratioin test was adopeted to find the long-run equilibrium relationship between the data. When the long-run equilibrium relationship was found among the price of the import, wholesale and retail price, the VECM model was adoped. If not, the differenced VAR model was adopted. The main findings of this study could be summarized as follows ; First, according to the result of the analysis on VAR model, time series data of frozen Alaska pollack was found as stable and has causality relationship and close effect was existing among the import, wholesale and retail price. Second, the data of frozen hairtail was found as an unstable one in unit root test and the result of cointegration test showed the long-run equilibrium relationship at lag 1. From the results of VECM model, we could find that the coefficient of error correction is effective, and the sign is negative(-). It means that the existence of adjustment tendency to long-run equilibrium after a short-run deviation. But the short-run causality of the prices were not found except the price of wholesale. Third, according to the results of differenced VAR model, data from frozen croaker did not have the stability and long-run equilibrium. Moreover, it was found that the import price has a weak causality on the retail price. Because of having difficulties in collecting data, the result of this paper could not explain the relationship among the prices of import, wholesale and retail perfectly. However, it more or less contributed to a long-lasted debate on the direction of causality of price-setting in academic research and provided a useful guide for the policy makers in charge of the price-setting of fisheries products as well.

• 현장농수산연구지
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• 제14권1호
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• pp.23-45
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• 2012

본 연구는 고랭지배추의 생산·유통체계에 대한 문제점을 분석하고 개선과제를 제시하는 데에 목적이 있다. 이를위해 고랭지배추를 생산하는 생산자, 산지유통인, 도매시장 종사자, 대형마트 구매담당자에 대한 심층적인 인터뷰를 통해 유용한 정보들을 수집하여 분석하였고 또한 고랭지배추 주산지의 생산과 도매시장의 유통체계 현황에 대한 자료들을 분석하여 고랭지배추의 생산·유통체계에 대한 매우 유용한 시사점을 얻을 수 있었다. 결론적으로 고랭지배추의 생산·유통체계에 대한 현황분석을 통해 개선방안들이 제시되었는 데 첫째는 고랭지배추 비가림재배 방법의 도입을 통해 생산의 안정성을 도모하고, 둘째는 고랭지배추 유통정보에 대한 투명성을 제고시키며, 셋째는 고랭지배추의 주산지로부터 소비자에 이르기까지의 물류체계 개선을 위해 단계적으로 콜드체인시스템을 구축하는 방안을 제시하였다.

• 한국유통학회지:유통연구
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• 제17권5호
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• pp.59-83
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• 2012

농업은 타 산업 대비 기상환경에 큰 영향을 받는 산업이다. 기상 상태는 수시로 변화하며, 지역에 따라 서로 다른 특성을 보인다. 또한 이러한 지역적 특성은 그 지역의 농산물의 재배환경에도 영향을 주게 된다. 이러한 특성 때문에 기상이 농업에 미치는 영향에 대해서는 그동안 많은 연구가 이루어져 왔다. 그러나 대부분의 연구가 농작물의 생산에만 초점이 맞춰져, 농작물이 생산에서 유통과정에서 기상요인이 미치는 영향을 통합적으로 살펴본 연구는 매우 부족한 실정이다. 본 연구에서는 대표적인 농작물인 배추를 중심으로, 기상요인이 농산물 유통에 미치는 영향을 분석하였다. 배추는 우리 식탁에서 빼놓을 수 없는 식재료이면서, 기상 변화에 영향을 많이 받는 품목이다. 기상이변으로 배추의 가격이 폭등하게 되면 서민가계에 직접적으로 영향을 받게 된다. 이러한 관점에서 생산과 유통단계별로 기상요인이 배추에 어떠한 영향을 미치는지를 분석하였다. 본 연구에서는 배추의 재배유형별 거래량과 거래가격에 대한 실거래 데이터와 재배시기와 판매지역에 따른 기상요인에 대한 자료를 수집하여, 배추의 도매시장 거래량과 거래가격에 영향을 미치는 기상요인을 파악하고자 하였다. 연구 결과 배추의 생산지 기상요인보다 판매지역 기상요인의 영향이 배추의 거래량과 거래가격에 상대적으로 더 큰 영향을 미치는 것으로 확인되었다. 본 연구의 결과를 바탕으로, 향후 기상요인을 고려한 출하시기와 반입량에 대한 정책적 가이드라인을 제시하여 농산물 수급에 대한 선제적이고 체계적인 대응체제가 구축된다면, 기상변화에 민감한 농산물의 가격안정에 기여할 수 있을 것으로 기대된다.

• 대한가정학회지
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• 제43권4호
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• pp.65-78
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• 2005

The purpose of this research was to investigate the effect of the desired sportswear benefits on the sportswear image preferences and store patronage according to store type. The subjects were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and t-test. The results showed that there were five desired sportswear benefits: figure compensation, status ostentation, comfort, individuality, and youth-orientation. Sportswear image preferences consisted of four factors: innovative, luxurious, simple, and active. Store patronage encompassed department store, franchise store, discount store, wholesale store, internet, TV home shopping, and catalogue. Statistical analysis showed that there were significant effects of desired sportswear benefits on sportswear image preferences and store patronage. For example, the more consumers desired figure compensation/sex appeal benefits from sportswear, the more they preferred innovative, luxurious, and active sportswear images and the stronger was their patronage of department stores. The study also showed differences between male and female consumers in regard to sportwear benefits sought and store image preferences. The implications of the research were discussed.