• Review of Korea Contents Association
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• v.16 no.3
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• pp.25-41
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• 2018

• Journal of the Korean Society of Food Culture
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• v.33 no.4
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• pp.363-373
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• 2018

Although milk, which is a representative western food, has a more than 100-year history in Korea, the preference is controversial. This study examined the milk history of Choseon in 1884~1938. This period was divided into 4 periods regarding the westerner's records and advertisements. Westerners who visited Choseon in 1884~1895 ($1^{st}$ period) recorded the eating habits of Choseon,i.e., no milk consumed, even in insufficient food situation. Among the westerners, medical missionaries began to show or/and recommend condensed milk for sick children. In 1896~1909 ($2^{nd}$ period) newspapers, general shops in Hanseong for westerners showed advertisements of dairy products. In the 1900s, condensed and raw milk were advertised through newspapers. Domestic ranching systems to produce raw milk were established at that time mainly by Japanese. In the 1910s ($3^{rd}$ period), raw milk and condensed milk were advertised in newspapers. Since the mid-1920s ($4^{th}$ period), dairy products were bisected into condensed and powdered (dried) milk. Moreover, many Japanese manufacturers appeared in the advertisement in the 1920s. These results suggest that milk has been recognized as a symbol of an enlightenment food in Korea since the late 1900s, but the old negative wisdom, unfamiliar taste, and high price of milk at that time limited its appeal.

• Food Science and Industry
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• v.55 no.2
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• pp.203-217
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• 2022

The influence of the social changes on the food and nutritional status of Korean during the late period of Joseon Kingdom (1800-1910) was analysed by using old literatures and the records of the Westerners visited Korea during the period. The late period of Joseon can be designated the most poor and miserable period in the history of Korea. The people suffered from the corrupted and incompetent government and social disturbances. The main driving forces to reforming the society at that time were 'Silhak' (Practical Learning), introduction of Catholic church and Donghak movement. The food related literatures written in this period in Korea described the life of upper classes (Yangban) and paid little attention to the life of the poor majority. This paper introduces the food availability and habits of Korean observed by the Westerners visited Korea at that time.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.17 no.32
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• pp.255-266
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• 1994

This study does present things to suggest to foreign multinational corporation or domestic corporation through the empirical study on the standardization level. If we summary this study, it is as follows. In chapter I, we did institute the problems and explain the objects and methods and system of the study. In chapter II, we did explain the universality of the culture and international advertisement. Next, we did explain the background of doing specialization strategy and standardization strategy. Also we did study the previous study about the arguements for and against these. Lsat we did institute the hypothesises as follows. - Hypothesis 1 $H_0$ : The use of westerner appeal means has been increased than 11 years before and is able to increase continuously. - Hypothesis 2 $H_0$ : The use of westerner model and knowned has been increased than 11 years before and is able to increase continuously. - Hypothesis 3 $H_0$ : The use of the English language has been increased than 11 years before and is able to increase continuously. - Hypothesis 4 $H_0$ : The use of the west short piece and background has been increased than 11 years before and is able to increase continuously. In chapter III, we did refer to the method of this study. First, we did adjust the measure of standardization index, and we did work coding it, such after the two coder did check the freguency of the appeal meanstype about the advertisement of four daily report. Then we did select eight production as high involvement production and seven production as low involvement. We did test the coder's trust degree on the such sample to be selected through the 't-test' of the SAS statistic program and regression analysis through the spss/$pc^+$ statistic program to approve the this study's hypothesises. In chapter IV, we did analysis the results of the empirical study on the high or low involvement productions. First, the results of t-test to approve the coder's trust degree is that it is same statistically attentionly the distribution of the sample between coder at 10% attention level. Next, the results of the regression analysis on eight hypothesises are as fellows. In case of high involvement production we are able to speak that the use of the English language appeal among the eight appeals is only standardized. And incase of low involvement production, we are able to speak that the use of the hard-sell appeal among the eight appeds is only standardized. Therefore we did conclude that the standardization level of Korea newspaper advertisement is low. Also this suggests that it will do plan and do the specialzation strategy or localization strategy foreign multinational corporation or domestic corporation in Korea newspaper advertisement. In chapter V, we do present the boundary of this study and new study methods.

• Journal of Fashion Business
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• v.2 no.1
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• pp.49-56
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• 1998

This study is on the fashion design of velve, concentrating on the kinds and the images of it. The velvet, the pile fabrics, includes velveteen, velour(s), corduroy and plush. Ancient Chinese invented it first but Westerners used it widely in fashion since 14C because of the deep colors and the glimmering lights. In 20C the developments of textile industry, the mass production and the dyeing techniques made it popularized as velvet fashion. The velvet must be handled carefully and stretch velvet in vogue today needs the different pattern design and the dressmaking from general fabrics. 'For example, 55 size (bust girth 33", waist girth 26", hip girth 36") Jacket for ladies of stretch velvet, 3/4"ease in the bust line is eliminated at the back on the block pattern after normal pattern design. The costume of velvet has the images of elegance, nostalgia, and oriental ism. It has established the high quality, rich and refined elegance of Haute Couture. It could express the image of nostalgia, the longing for the past with the remarkable splendor. The orientalism of velvet costumes has represented the westerner's aspiration and imagination about the Orient with the intense color and over-decoration.

• Journal of Dairy Science and Biotechnology
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• v.28 no.1
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• pp.29-33
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• 2010

Recently some negative opinions on milk, for instance, 'don't drink, if you want to live long' 'people who drink milk life-long, they suffer from arteriosclerosis' or 'milk is not helpful to osteoporosis, because it's acid food' etc. are confusing the regular consumers who believe milk is one of the best food, although milk has been used for a longtime since it was proved as the most nutritionally perfect food by many scientific researchers and medical doctors. According to the contents of negative assertion, experiments were carried out mostly targeting western people who are eating bread with butter everyday and taking large quantity of meat & milk, probably 2~3 times more than asian people. So, the probability of suffering from many diseases like obesity, hypertension, arteriosclerosis etc. is naturally high. Therefore, comparison itself between westerner and asian is not reasonable because of quite different food culture and fat intake far less. Milk has been contributing to the health of human for hundreds years supplying many nutrients, and this kind of contribution will last as long as humankind exist on the earth. However, milk is good source of many functional components, there are some people who can not drink milk. As a nutritionist said, milk is a kind of food, the only problem is quantity, people who can not digest milk can choose another and who want to drink milk, drink it as much as they need. That's all.

• Journal of the Korean Society of Food Culture
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• v.28 no.4
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• pp.356-370
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• 2013

The purpose of this study is to examine the Western perspective on the food and food culture of Modern Times in Korea (from the late of Joseon Dynasty until Japanese colonial era). Literature and written records were analyzed. This analysis revealed that the heart of the mill in this period involved rice, and that a common beverage was sungnyung made from boiled scorched rice (in contrast to tea as the common beverage in Japan or China). The most important subsidiary food in Joseon was vegetables, especially Kimchi. Westerners viewed Kimchi as a smell symbolizing Joseon and their meal times. Even though both Kimchi and cheese are fermented food, just like Westerners could not stand the smell of Kimchi, Koreans viewed the smell of cheese unpleasant. Westerners viewed German sauerkraut as Western food counterpart to Kimchi, as sauerkraut is also fermented food made of cabbage. Regarding the eating of dog meat in Joseon, most Westerners viewed it as brutal; however some interpreted it as a difference in food culture. In addition, the eating of raw fish and its intestines felt crude to Westerners. The biggest difference between Joseon's food and Western food was that Joseon had no dairy products and no sugar. The most highly preferred fruit for Westerners was the persimmon, and ginseng was already widely recognized and recorded as a medicinal plant. Joseon's desserts were also favorably evaluated. In contrast, the excessive gluttony, heavy drinking, and unsanitary conditions in Joseon were problems pointed out in many records.

• The Journal of the Society of Stroke on Korean Medicine
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• v.11 no.1
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• pp.76-81
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• 2010

Background : Currently, the absence of a unified terminology and proper translation about Traditional Korean Medicine is a problem that should be solved. Although Traditional Korean Medicine has undergone steady growth in popularity during the past years, the Westerner's poor access to information has been drawback to its reception in the West. Objective : This research is aimed to seek system for standardization of stroke terminology and proper translation into English. Conclusion : We proposed the method of making unified terminology and translation about stroke in Traditional Korean Medicine.

• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.27 no.12
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• pp.16-27
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• 2013

This study describes the difference of lighting directing techniques of between asian and westerner in the residential space, and presents the LED lighting environment according to the residents' behaviors. This study was conducted with Koreans, European and North Americans, and the space range was limited to the living room where the various activities occur. The data of the desired LED lighting environment is drawn through lighting technique, illumination color temperature and illuminance variation of LED in living room, and the detailed study results are as follows ; First, the lighting in living space should be made with considering the various behaviors because the expected level according to consideration or not of behavior makes much difference. Second, the comfortably feeling LED lighting environments that are lighting technique, illumination color temperature and illuminance variation, are different between Koreans and North Americans, but Koreans and European feel comfortable under the similar LED lighting environments. Third, the data for the comfortable LED lighting environments is established according to the various residents' behaviors, which are watching TV, reading, studying, relaxing, chatting, entertaining guests. And then, the established LED lighting environments are analyzed with characteristic of behavior and classified according to lighting technique, illumination color temperature and illuminance variation for understanding their characteristic Few studies have been conducted to find out difference of the comfortably feeling LED lighting environment between asians and westerners. Therefore, in this study, it has a great significance to present the difference of the LED lighting environments that asians and westerners feel comfortable in living space, and to draw the characteristic of the expected lighting environment according to residents' behaviors.