• Title/Summary/Keyword: Well-being Marketing

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The Strategy of the product quality optimization through the Six Sigma (Six Sigma를 통한 품질최적화 전략)

  • Joo Weon-Sig;Ha Dong-Sik
    • Management & Information Systems Review
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    • v.4
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    • pp.557-572
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    • 2000
  • Nowadays, after beginning of 21 centuries, owing to simplify market, the world is in the era of an influx of new paradigm that requires infinite competition. The manufacturing industries of Korea are in need of casting off high cost and low efficiency structure. The forfeiture of competition is resulted from the lost of level in quality of product. Today, the achievement of competitive product quality is coming from the following factors, that is., quality control, quality of service, marketing, human resources, finance, etc., together with process management. While Six Sigma, a newly introduced method to achieve process qualify outcome by sector of enterprise, is now being enjoyed a high reputation as a key device for competition by superiority enterprises in the United States, it has not been introduced sufficiently in the domestic enterprises yet. In our research, we, first of all, organized systematically the materials being released up to now. Furthermore, we looked over case studies of the American enterprises that apply Six Sigma strategy very successfully. Finally, we discussed the situation of domestic enterprises which are about to importing Six Sigma strategy as well as main causation of success by adopting it. While the enterprises approach Six Sigma strategy not in the way of on time and short term but in the way of long term, consistent renovation and persistent innovation we can assure that they will produce the highest quality and globally competitive products which are second to none.

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A Study on the Safety Consciousness of Resident for the Environmental Factors in Apartments (공동주택 환경요인에 대한 거주자의 안전의식 조사 연구)

  • Park, Hyeon-Ku;Song, Hyuk;Go, Seong-Seok
    • Journal of the Korean Society of Safety
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    • v.20 no.4 s.72
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    • pp.106-113
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    • 2005
  • The housing is a human's basic space and the comfort and the safety are the most basic conditions. According to the flow of age for Well-Being since the 21th, the suppliers and the users of apartment are making best effort now for the embossment of green environmental quality of apartment, and outstretch their hands for marketing strategic purposes in a side of indoor and outdoor environment with distinctive elements. But these supply and use are on progress competitively with the simple distinction, it is thought that indoor and outdoor environment are must be promoted according to the survey of residents' consciousness. So this study aims to provide basic materials with residents for the promotion of comfortable dwelling environment by solving the basic safety problem and also aims to survey and analyze the residents' safety consciousness in object of physical and non-physical environmental quality of indoor and outdoor of apartment by analyzing indoor air quality pollution, the feeling of being victimize caused by air pollution and safety consciousness according to physical environment elements.

A Strategic Implementation of e-SCM(Supply Chain Management) for the Development of e-Business (e-Business활성화를 위한 e-SCM의 전략적 구축)

  • Lee, Shin-Kyuo
    • The Journal of Information Technology
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    • v.9 no.1
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    • pp.65-79
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    • 2006
  • e-Marketplace is a business concept which is importantly considered in the area of marketing. e-Marketplace provides the public field in which multi-purchasers can efficiently trade with multi-suppliers. Supply Chain Management(SCM) is being widely acknowledged by the development of information technology. SCM is well known as one of the key issues lately. The complexity of supply chains and the associated potential opportunities for gaining a competitive edge by designing a product and process to support supply chain management can be significant. In order to achieve successful implementation of supply chain management system, companies should understand some barriers in implementation and set up effective and integrated information system. Standardization of logistics is needed through the unification of EDI, Bar Code, Pallet and so on. It's effect is magnified on Efficient Consumer Response such as efficient store assortment, efficient replenishment, efficient promotion and efficient product introduction. International logistics management is the integration of key business processes from original suppliers to end user that provides products, services and information that add value for customers. e-Logistics is being used in managing the international logistics. In this study, three basic e-SCM models for the strategic implementation of supply chain management are suggested. Among them, the virtual company can be the best one we can develop in order to cope with the individualized customer needs.

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A Study on Web Based Inventory and Customer Management System Development (웹 기반 재고관리 및 고객관리 시스템 개발)

  • 조용욱;박명규
    • Journal of the Korea Safety Management & Science
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    • v.3 no.3
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    • pp.131-141
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    • 2001
  • Since 1990's, the Information Technology(IT) of combination between PC and Internet has progressed rapidly. As a fast development of Information Communication Technology and spreading of network, the previous economic state, the method of dealing, transaction object and a scope of transaction is changing. Like this, as raising of IT, the existing off-line commercial transaction is moving to electronic commercial one which based on the web. These days, a electronic distribution system of enterprise and the electronic commercial transaction between small company and customer is being operated, but there is no full developed proper system between small retailor and mid distribution center. So on this paper, the system which manage a simple marketing as well as Inventory Management & customer management will be presented.

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Goat Meat Production: Present Status and Future Possibilities

  • Dhanda, J.S.;Taylor, D.G.;Murray, P.J.;Pegg, R.B.;Shand, P.J.
    • Asian-Australasian Journal of Animal Sciences
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    • v.16 no.12
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    • pp.1842-1852
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    • 2003
  • The bulk of the world's goat population is found in South-East Asia and Africa, where goats are the major source of meat production. Unfortunately, lack of an organized goat meat industry and marketing structure in developing countries is primarily responsible for their poor export earnings compared to those in developed countries such as Australia and New Zealand. Goat meat is leaner than meat from other domestic red meat species as well as being comparable in terms of its nutritional constituents. Furthermore, there are few, if any, religious or cultural taboos limiting the consumption of goat meat. Development of a carcass grading system and a suitable infrastructure in developing countries are some of the key requirements needed to establish a sustainable goat meat industry in the world. With an increase in demand by consumers for low-fat red meat alternatives, the future of the goat meat industry looks promising.

Spatial Application of Public Design through Analysis of its Realm and Type (공공디자인의 범주와 유형분석을 통한 공간적 적용 연구)

  • Lee, Sang-Kyu
    • Journal of Environmental Science International
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    • v.21 no.5
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    • pp.579-584
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    • 2012
  • Recently, Public Design is being applied at many kinds of urban development. But the application is not carried out well owing to ambiguity of the object of plan. The object of the design and the role from it are based on defining of the realm and type of public design. So, it is necessary to study more about the realm and type of the public design in accordance with the context of the related space and region. Through the analysis of the public design, some points of conclusion have been attained. First, the realm and type of public design is to be more simplified than ever: public facilities and public medium. So, public facilities are to be oriented toward placeness on the one hand, and public medium is to be used for regional marketing on the other hand.

Review of Construction Business Intelligence Research

  • Baek, Seungwon;Han, Seung Heon;Yun, Sungmin;Jung, Wooyong
    • International conference on construction engineering and project management
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    • 2020.12a
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    • pp.371-380
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    • 2020
  • With the 4th industrial revolution, many advanced information technologies are being applied to the area of construction engineering and project management. These applications are usually focusing on design, construction and operation stage and are producing many meaningful fruits. Even though these studies are very important for the development of the construction industry, this study insists that the other stage perspective such as construction business also should be emphasized. Because business phase has significant impacts on the success of a construction project as well as design, construction and operation phase. So, this study reviewed the intelligent-approach papers in planning and marketing, estimation and bid, contract and claim, and project financing fields. This study provides some insights such as values, difficulties, limitations and future directions of business intelligence application.

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A Study on the Determinants of Purchasing Decision Making for Effective Branding Strategy: Focusing the Medicine Treatment in Infantile Obesity (효과적인 브랜딩 전략을 위한 소비자 구매의사 결정 요인 분석: 소아비만 치료제 유통시장을 중심으로)

  • Park, Mun-Seo;Kim, Hyung-Joon;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.55-64
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    • 2011
  • This study is important in its focus to find key clues in the marketing strategy, consumer behavior, and communication processes that define the infantile obesity market. The study, the first of its kind, surveyed a target audience, purchasing group, and housewives in their quest to determine purchasing decisions and effective branding strategy planning for the infantile obesity market. Another key component of the study was to focus on the key direct and/or indirect distribution channels for the subject market. Recently, obesity has emerged as a major social concern; some studies show that the onslaught of an adverse eating culture in Korea emanates from the prevalence of fast-food dining establishments. Obesity among children leads to adult obesity, especially if the young people's parents are overweight; notably, if either one or both of the parents are obese, the percentage of young people eventually being obese is approximately 80 to 85 percent. Because obesity is the cause of many major health concerns later in life, the struggle for a healthy life is considerably adversely affected by parents' consumer behavior. Infantile obesity, resulting in adult obesity, is also an important national economic and social issue. The sizable direct and indirect economic costs, as well as the tremendous social costs of obesity, cannot be overstated. Effective food branding and advertising centered on food preferences and dietary behaviors, especially to children, creates an effective marketing effort that, ultimately, leads to positive results. Thus, the purpose of this study is to demonstrate that the treatment of childhood obesity in Korea, through the activation of a brand and retail market, can effectively solve social and economic problems that result from infantile and childhood obesity. In this study, obesity markets and distribution channels in the purchase decision-making factors determining factor based on it effective inspection and branding strategies and brand marketing communications strategy proposed measures contribute to the obesity drug market and further enable the childhood obesity problem is intended to assist in solving.

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Factor Influencing on Satisfaction of Foodservice in Family Restaurant (패밀리레스토랑 음식서비스에 대한 만족에 영향을 미치는 요인들의 평가)

  • 강종헌;양소영
    • Korean journal of food and cookery science
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    • v.20 no.4
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    • pp.371-379
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    • 2004
  • The purpose of this study was to identify factors associated with high satisfaction with foodservices in family restaurant. Accordingly, this study surveyed questionnaire concerning 20 measures of foodservice as well as major subject descriptors. The result of this study were as follows. KMO and Bartlett's test statistics showed that the data fitted factor analysis well. Results of factor analysis, average variance extracted estimates and shared variance showed that the convergent and discriminant validitys of 3 factors are supported, and cronbach's alpha showed that the internal consistency of 3 factors is supported. It was found that expensive groups, except gender groups and frequency of purchase groups, were differentially associated with high levels of overall satisfaction with foodservices. Multivariate analyses showed that satisfaction with service factor was the best predictor of overall satisfaction, followed by facilities factor. Three factors emerged from the logistic regression analysis as predictors of level of overall satisfaction. Overall, approximately 77% of university students could be correctly classified as being satisfied or unsatisfied. Finally, the results of the study provide some insights into the market-oriented types of foodservice marketing strategies or tactics to enable family restaurant to effectively manage and more competitive.

Promotional Strategies of Local Drugstores

  • Kim, Seung-Mi;Lee, Sang-Yoon;Kim, Pan-Jin;Kim, Nam-Myun;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.1 no.1
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    • pp.5-12
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    • 2010
  • The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.

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