• Journal of Distribution Science
• /
• v.8 no.3
• /
• pp.49-56
• /
• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

• Journal of Digital Contents Society
• /
• v.9 no.1
• /
• pp.7-15
• /
• 2008

The paper proposes information system for providing proper well known delicious restaurants as interactions with users. The system calls 'Moloke', which is an agent for recommending sensitive information on mobile environment The proposing agent differs from existing ones that guide the telephone number and the name of the restaurant. The differences are as following goals. First, the agent gets existing from users as interactive communications on mobile devices through the proper requests on each time zone such as morning, afternoon, and evening. Second, the agent also can recommend a specific restaurant for current personal states such as parties, special community meetings, bio-rhythms and so on. Among them, specially the bio-rhythm is used for recommending proper restaurants to each user. In addition to through proposal suitable design for the mobile agent design more effectively. The research used mobile environment for recommendation service and web environment for data management. Server environment for service used Apache, PHP4, Mysql and mobile page was implemented m-html for approach. Mobile Service was optimized Mozilla-1.22, KUN-1.2.3 Browser

• Journal of the Institute of Electronics and Information Engineers
• /
• v.51 no.8
• /
• pp.185-194
• /
• 2014

In this paper, we proposed the clothing management system using the smart hanger. Proposed system consists of smart hanger, base module, and server, and the smart hanger consists of MCU, LED, RFID reader, RF chip, ring sensor, and battery. The smart hanger reads the RFID tag attached to the clothes and wirelessly transmitted to the server. The server associated base module communicates with the smart hanger and transmits information to the server. The server manages clothing through the DB, and can display various information through the web page and the smart phone. In order to verify the usefulness of the proposed system, we did experiment with the management system for clothing store and laundry where using a lot of hangers. Performance tests of the smart hanger are applied to check the current consumption and can be predicted the battery life with the proposed low power algorithm. The clothing store management system can be increased sales and convenience of the consumer. The laundry management system can be increased the efficiency of laundry category and convenience of the consumer.

• Journal of Korean Academy of Nursing
• /
• v.30 no.4
• /
• pp.1035-1044
• /
• 2000

The purpose of this study was to develop and evaluate an internet based program for nursing informatics. The course subject, Nursing Informatics, was made by a computerized instructional module using the internet. The program was developed after taking into consideration the level of competence and knowledge in the subjects. It was based on 10 steps of the CAI module developed by Alessi and Trollip. The subjects consisted of 76 junior nursing students taking a Nursing Informatics course. Two sets of questionnaires were used for this study. First, a questionnaire was administered to 76 students to collect general information on their experience while using computers and the internet. Secondly, another questionnaire was administrated to 76 students after they took the course. They were asked to evaluate the program in terms of easiness of use, precision of contents, freshness of contents, motivation in learning, effectiveness of learning, enhancement of communication, precision of screen, and interest in the contents. IDs and passwords were given to the students. The students were asked to write their IDs and passwords when they connected to Nursing Informatics (http://hallym.ac.kr/~yhyom/ inform.html). They were led the menu page which was categorized into 8 icons (i. e., syllabus, lecture notes, quick test, Q & A board, assignment, on-line test, related web sites and mailing lists) after confirming their IDs and passwords. The students' responses were very positive. This program was a very useful in increasing the effectiveness of learning and motivation in the students. Suggest to be use for other nursing courses.

• Journal of the Korean Society of Costume
• /
• v.51 no.3
• /
• pp.129-139
• /
• 2001

The purpose of this study is to suggest the standard size specification of the apparel item as finding out apparel products'sizing problem in the domestic and foreign interned shopping malls. Though that, to suggest basic data of web page offered sizing system given to consumer higher satisfaction and based on ISO (International Organization For Standardization), domestic industry standard and service related size. The summarized findings are as follow. 1. The result of size description research, the size description system between internet site were very different, in addition in the department shopping malls it was different by manufacturing industry. Also in domestic and foreign shopping malls, It was not correspond to ISO and domestic industry standard, used Numeric and Alphabetical size. In the foreign shopping mall it distinguish body type and age group. 2. The result of consumer's satisfaction, the superior fashion malls were Samsung, LG, Fashionpia in the domestic shopping mall, were Gap, JCPenny, Jcrew in the foreign shopping malls. In the total group, 1-5 grades were ranked in the foreign shopping malls. 3. Satisfaction of the foreign fashion mall was higher than that of the domestic fashion malls. Exactly, foreign fashion mall described size chart, size description, product size and body size measuring method but domestic fashion malls didn't describe that. Domestic fashion malls need sizing system development given to consumer higher satisfaction. In addition sizing system based on ISO and domestic industry standard and subdivided to body type and ale group must be studied. Aloe, fashion information, coordination information and product explanation must be reinforced.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.8 no.12
• /
• pp.1917-1922
• /
• 2013

The objective of this study is developing urban farm management system based on USN for remote monitoring and control. This system makes it easy to manage urban farm and make the database of collected information for to build the best environment for growing crops. For this, we build a green house and installed several types of sensors and camera through which the remote sensing information collected. In addition, building a web page for user convenience and information in real time to enable control. We confirmed experimentally all functions related to stability for a long period of time through field tests such as collection and transfer of information, environmental control in green house. It will be convenient for farmers to grow crops by providing the time and space constraints and a lot of flexibility. In addition, factory, office, home like environment, including facilities for it will be possible to extend.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.69
• /
• pp.1-22
• /
• 2016

This study primarily concerns the cases recently held as to the formation of contract under the CISG. In order to put forward the most plausible direction to interpret the rules on the formation of contract under the CISG, it particularly deals with the followings. First, it scrutinizes the rules on the formation of contract, focusing on the requirements of offer and acceptance, the time when such offer and acceptance become effective, the issues on the battle of forms. Second, it introduces two recent interesting cases regarding the formation of contract and provides legal and practical advice to the contracting parties when they intend to conclude a contract under the CISG as a governing law. The followings are practical points that the parties should consider when they enter into contract. First, as any signature or intial made in the offer could be regarded as an acceptance, the parties are required to clarify the meaning of such signature or initials before the conclusion of contract. Second, it is not necessarily required one's signature for an offer to become effective but his name. Third, standard terms cannot be incorporated into the contract simply by reference to web-page or other documents. In order for such terms to be incorporated, it may be necessary to enclose them in the offer or to bring the other party's attention to them. Forth, one should remember that an acceptance by act become effective not when such act is complete, but when it is performed.

• Proceedings of the Korean Printing Society Conference
• /
• 2001.06a
• /
• pp.63-77
• /
• 2001

PDF(Portable Document Format) is a file format that Adobe advances postscritp technique and use in managing document information or electric publishing(internet, CD-ROM, DVD). PDF is a devised document type for being able to read and print anywhere, independent of OS, printer type, resolution, and the kind of computer etc. Because this includes a compressing function, it transfers document through a small size of file in internet or intranet. In addition, that is a file format has various advantages-sharing of information and transfering documents in on line or off line environment. In this paper, we developed electronic document system using PDF format. Electronic document system consists of filter, automatic indexing, special searching system and web server. The information used in this paper is database made using Zwon\`s DocuCom. The filter recognizes various kinds of document structure. And according to property of document, it produces ASCII output. In addition to processing various formats of document, the filter can extract keywords in documents of MS WORD, Excel, Powerpoint, PDF, CAD etc. This filter uses the structure of window printer drive and can extract the information for text, page, font type and size from relevant document. The automatic indexing recognizes the formatted tag of document form ASCII text produced by filter and extracts adequate keyword to structure and property of document. PDF electronic document systems proposed in this paper can be used in Internet, PC communication. Users can choose and read electronic documents by two ways. First, users can choose and read relevant books using PDF electronic document homepage. Second, users can use PDF integrated-search system. User can search after inputing keyword and choose reference field and type of data. But, now, PDF products of Adobe can\`t support the Korean character. If this problem is resolved, we thick that PDF applications system looks active. Although there is limited function in case of using Zwon DocuCom used in this study, we think that there isn\`t a great deal of difficulty in electronic document and building digital database.

• The Journal of the Korea Contents Association
• /
• v.7 no.5
• /
• pp.138-145
• /
• 2007

Mobile network evolution and development of USN technologies introduce new business model based on context awareness. Cellular operators provide friend finding service using cell based location information and telematics service using GPS location information. Recently cellular operators provide yellow page service based cell based location information. In this paper, we develop mobile tour application on WIPI platform based on location information. Mobile tour information services provide the best information based on context awareness using user location information from LBS(Location Based Service) Platform, season, weather conditions, time from Web server, and personal preference information stored in database. Mobile tour information service application is developed on WIPI platform.

• Journal of KIISE:Computing Practices and Letters
• /
• v.14 no.6
• /
• pp.614-618
• /
• 2008

As the multimedia data increase a lot with the rapid development of the Internet, an efficient retrieval technique focusing on individual users is required based on the analyses of such data. However, user modeling services provided by recent web sites have the limitation of text-based page configurations and recommendation retrieval. In this paper, we construct the user preference model with a Bayesian network to apply the user modeling to video retrieval, and suggest a method which utilizes probability reasoning. To do this, context information is defined in a real office environment and the video scripts acquired from established cameras and annotated the context information manually are used. Personal information of the user, obtained from user input, is adopted for the evidence value of the constructed Bayesian Network, and user preference is inferred. The probability value, which is produced from the result of Bayesian Network reasoning, is used for retrieval, making the system return the retrieval result suitable for each user's preference. The usability test indicates that the satisfaction level of the selected results based on the proposed model is higher than general retrieval method.