• Journal of Distribution Science
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• v.15 no.8
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• pp.75-86
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• 2017

Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

• Journal of Distribution Science
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• v.13 no.9
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• pp.81-93
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• 2015

Purpose - "Showrooming" refers to the phenomenon where a shopper visits a store to see and compare products but makes the purchase online at a lower price. Surveys on showrooming activities at home and abroad indicate that a significant number of consumers pursue showrooming activities. The advent of "showroomers," who engage in buying activities, hovering both on and offline, while selectively choosing sales channels to suit their needs, is powerful enough to erode the borders between channels and bring about seismic changes in the distribution industry. However, surprisingly, there has been no in-depth discussion on showrooming. This study seeks to theoretically investigate what impact personal characteristics have on showrooming preferences and attitudes in a multi-channel environment. Specifically, assumptions have been made that price perception, perceived performance risk, and trust in online shopping not only have a direct impact on showrooming attitudes but also indirectly affect it through the means of contact motivation. Research design, data, and methodology - To test the hypotheses, this study conducted a survey of male and female shoppers, ages 20 through 40s, who live in metropolitan areas, and have actively showroomed fashion items in the last six months. A clothing item usually purchased after a careful decision-making process was chosen as the target product of the study. The survey was conducted between October and November 2014, using a professional survey service provider. A total of 200 surveys were collected, of which 198 were used for analysis. Conceptual model Structural Equation Modeling (SEM) and Amos 18.0 were employed for data analysis and model verification. In addition, following the confirmatory factor analysis and measurement model analysis, the theoretical model that corresponds to the research model was analyzed. Results - Analysis results show that price perception, perceived performance risk, and trust in online shopping have a statistically significant and positive (+) impact on showrooming attitudes. In addition, in terms of the indirect influence of price perception and perceived performance risk on showrooming attitudes through means of contact motivation, price perception had a statistically significant and positive impact on means of contact motivation, whereas perceived performance risk did not have a statistically significant impact on it, with the relevant hypothesis rejected. Conclusions - These analysis results imply that the ultimate goal of consumers is to maximize their shopping benefits by selectively and strategically taking advantage of different channels in a complementary manner. This study presents many implications for distributors to encourage a deep understanding of showrooming consumers who have complicated consumption behaviors and to build channel integration strategies. This study has limitations in theoretical and practical implications. Therefore, subsequent studies need to focus on verifying that showrooming activities are based on reasonable and planned decisions by applying the theory of reasoned or planned behavior. In addition, the scope of the study should expand to include web showrooming, where consumers conduct product research online and purchase offline.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.1
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• pp.76-81
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• 2018

The Internet of Things (IoT), which is emerging as a future economic growth engine, has been actively introduced in areas close to our daily lives. However, there are still IoT security threats that need to be resolved. In particular, with the spread of smart homes and smart cities, an explosive amount of closed-circuit televisions (CCTVs) have been installed. The Internet protocol (IP) information and even port numbers assigned to CCTVs are open to the public via search engines of web portals or on social media platforms, such as Facebook and Twitter; even with simple tools these pieces of information can be easily hacked. For this reason, a big-data analytics system is needed, capable of supporting quick responses against data, that can potentially contain risk factors to security or illegal websites that may cause social problems, by assisting in analyzing data collected by search engines and social media platforms, frequently utilized by Internet users, as well as data on illegal websites.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.5
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• pp.209-218
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• 2015

BPEL is used in various domains since it can describe the flow of works according to conditions and rules, and it can call web services in service-oriented computing environments. However, new functions that are not provided by BPEL grammar are required in specific domains. Generally, when new functions are required, the domain-specific language should be newly defined and developed, which requires high development cost. In this regard, a new function needs to be defined and added instead of developing domain-specific language with the new functions added. However, such methods only allow an addition of a single function, and it is difficult to design and add new functions according to the needs. This paper defines XAS4B document, which extends the BPEL grammar function through XML schema in order to add new functions, and proposes BPEL engine generator that generates BPEL engine with the new functions added by processing the document. The XAS4B document enables the creation of a new grammar added to BPEL using XML schema. It also shows the process of adding new functions to BPEL engine using AspectJ, JAVA implementation of aspect-oriented programming. The proposed system can add new functions using AspectJ without modifying BPEL engine. This allows the provision of new functions at low cost in various domains.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.218-228
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• 2013

The objective of this study was to investigate the prevalence rate and correlates of weight control behaviors among adolescents in Korea. We analyzed data on 37,472 adolescents aged 12-18 years from the 2011 7th Korea Youth Risk Behavior web-based Survey. The results of this study was as following. First, the prevalence rate of healthy, unhealthy and extreme weight control behaviors was significantly higher in girls than in boys. Second, in both genders, healthy and unhealthy weight control behaviors were more common among obese adolescents than non-obese adolescents. But, use of diet pills were not prescription by doctor was more common in underweight boys and obese girls than others. Third, gender, school, family affluence scale, mother's education level, body shape perception(BSP), weight status predicted prevalence rate of healthy weight control behaviors. Gender, school, region, father's education level, BSP predicted prevalence rate of unhealthy weight control behaviors. Gender, school, BSP, weight status predicted prevalence rate of extreme weight control behaviors. These findings suggest the needs to design appropriate prevention program that can induce healthy weight control behaviors.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.7-21
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• 2013

The study examines two aspects that relate to undergraduates' selection and use of information sources for their academic assignments: (1) sources perceived useful vs. sources frequently used, and (2) source characteristics considered important as selection criteria vs. selection criteria used as reflected in characteristics of frequently used sources. A survey of 251 undergraduate students attempted to address the gaps between what students think they should do and what they actually do with regard to source selection. Characteristics of frequently used sources were analyzed to find out the criteria used for source selection. Friends/family were among the frequently used sources although they were not perceived as useful. Unlike other sources suffering gaps between the perceived usefulness and the use behavior, Web sources were the ones not only perceived most useful but also used most frequently. When the important selection criteria were compared with the characteristic of sources used often, students did not seem to actually use the selection criteria they thought important. While students considered some characteristics related to information quality (e.g., accuracy, comprehensiveness) as important criteria for source selection, the actual criteria they applied for choosing information sources could be described as 'convenient' or 'accessible' (e.g., efficient/time saving, easy to use, familiar, accessible). Based on the findings, suggestions were made to help bridge such gaps through information literacy programs and information systems design.

• Journal of The Korean Association of Information Education
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• v.12 no.4
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• pp.427-436
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• 2008

It is more than 10 years since ICT training learning was introduced to educational curriculum, and it is now time for overall consideration about the result of the education. The most important difficulties that the teachers have are that there are big differences in the level of learning ability. The characteristics of ICT curriculum are its tool and stepwise progress. The main problem of a curriculum with such characteristics is with underachivers. To distinguish ICT underachivers, the present study was developed a distinction tool for investigation: The objects were the students in the 6th grade of the 4 elementary schools in Gyeonggi-do, and inquires were made to find out characteristics. Inquires were also made to the elementary school teachers in Goyang-city to find out the actual instructional situation. A teaching-learning system will be suggested to prevent the occurring of ICT underachivers by analyzing their characteristics. The system consists of a distinction examination module, a teaching-learning module and a feedback module, which are web-based, as well as an off-line actual class module. The purpose of the system is to prevent underachivers in ICT classes, so that the students' ability to utilize computer will be improved to a higher level.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.47 no.1
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• pp.15-21
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• 2010

This paper proposes the multimedia fingerprinting code insertion algorithm when video content is distributed in P2P environment, and designs the collusion codebook SRP(Small RISC Processor) embedded system for the collusion attack prevention. In the implemented system, it is detecting the fingerprinting code inserted in the video content of the client user in which it requests an upload to the web server and in which if it is certified content then transmitted to the streaming server then the implemented system allowed to distribute in P2P network. On the contrary, if it detects the collusion code, than the implemented system blocks to transmit the video content to the streaming server and discontinues to distribute in P2P network. And also it traces the colluders who generate the collusion code and participates in the collusion attack. The collusion code of the averaging attack is generated with 10% of BIBD code v. Based on the generated collusion code, the codebook is designed. As a result, when the insert quantity of the fingerprinting code is 0.15% upper in bitplane 0~3 of the Y(luminance) element of I-frame at the video compression of ASF for a streaming service and MP4 for an offline offer of video content, the correlation coefficient of the inserted original code and the detected code is above 0.15. At the correlation coefficient is above 0.1 then the detection ratio of the collusion code is 38%, and is above 0.2 then the trace ratio of the colluder is 20%.

• Journal of Navigation and Port Research
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• v.31 no.5 s.121
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• pp.435-445
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• 2007

Ship structures are thin-walled structures and lots of cutouts, for example, of inner bottom structure, girder, upper deck hatch, floor and dia-frame etc. In the case where a plate has cutout it experiences reduced buckling and ultimate strength and at the same time the in-plane stress under compressive load produced by hull girder bending will be redistributed. In the present paper, we investigated several kinds of perforated stiffened model from actual ship structure and series of elasto-plastic large deflection analyses were performed to investigate into the influence of perforation on the buckling and ultimate strength of the perforated stiffened plate varying the cutout ratio, web height, thickness and type of cross-section by commercial FEA program(ANSYS). Closed-form formulas for predicting the ultimate strength of the perforated stiffened plate are empirically derived by curve fitting based on the Finite Element Analysis results. These formulas are used to evaluate the ultimate strength, which showed good correlation with FEM results. These results will be useful for evaluating the ultimate strength of the perforated stiffened plate in the preliminary design.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.04b
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• pp.727-730
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• 2001

초고속 인터넷 서비스의 확대에 따라 이를 교육에 직 간접적으로 응용하기 위한 노력이 지속적으로 진행되어 왔다. 특히 웹 기반의 가상강의 저작도구를 통한 웹 코스웨어는 원거리 학습자들의 학습 욕구를 자기 주도적인 학습을 통해 가능케 했고 기존의 텍스트, 사운드를 통한 가상강의에서 동영상이 가미된 주문형 교육 서비스(EOD: Education On Demand)가 가능해졌다. 그러나 이를 이용하는 학습자는 전체적인 모듈의 이해를 통해 수업이 진행됨에 따라 학습과정에서는 질의응답을 튜터를 통해 웹 캐스팅이 이루어졌다. 따라서, 질의응답은 텍스트 형식의 E-mail, 채팅, 게시판, 방명록을 통해 이루어지므로 학습자가 요구한 질의 내용을 잘못 이해하고 튜터가 학습 과정에서의 피드백을 제공하지 못함으로써 개인 학습의 동기부여가 감소됨에 따라 흥미를 잃게 되었다. 본 논문에서는 이러한 문제점을 개선하기 위해 멀티 캐스팅 기법을 통해 교육용 서버를 이용한 학습지원도구를 분석, 설계한다. 가상강의는 기본적인 컨텐츠를 제시하고 그를 통해 수업이 진행되는 과정에서의 질의응답을 일대다(One-To-Many)의 멀티 캐스팅 서비스를 튜터가 지정한 교육용 서버를 통해 텍스트 형식이 아닌 강의자료로 쓰인 문서 파일에 직접 작성하여 전송하게 된다. 따라서 튜터는 메일링 서비스를 통해 질문사항을 자신의 폴더 서비스로 확인하고 즉시 학습자에게 피드백을 제공함으로써 튜터와 학습자들간의 커뮤니케이션이 활발히 이루어지며, 상호작용의 증가를 통해 웹 기반의 컨퍼런싱(WBC: Web Based Conferencing)을 가질 수 있게 된다.rver는 Client가 요청한 Content(services)를 전달 해 주는 컨텐트 전달 모듈(Content Deliver Module)과 서버 Phonebook 엑세스 모들(Server Phonebook Access Module)로 구성되어 있다.외 보다 높았다(I/O ratio 2.5). BTEX의 상대적 함량도 실내가 실외보다 높아 실내에도 발생원이 있음을 암시하고 있다. 자료 분석결과 유치원 실내의 벤젠은 실외로부터 유입되고 있었고, 톨루엔, 에틸벤젠, 크실렌은 실외뿐 아니라 실내에서도 발생하고 있었다. 정량한 8개 화합물 각각과 총 휘발성 유기화합물의 스피어만 상관계수는 벤젠을 제외하고는 모두 유의하였다. 이중 톨루엔과 크실렌은 총 휘발성 유기화합물과 좋은 상관성 (톨루엔 0.76, 크실렌, 0.87)을 나타내었다. 이 연구는 톨루엔과 크실렌이 총 휘발성 유기화합물의 좋은 지표를 사용될 있고, 톨루엔, 에틸벤젠, 크실렌 등 많은 휘발성 유기화합물의 발생원은 실외뿐 아니라 실내에도 있음을 나타내고 있다.>10)의 $[^{18}F]F_2$를 얻었다. 결론: $^{18}O(p,n)^{18}F$ 핵반응을 이용하여 친전자성 방사성동위원소 $[^{18}F]F_2$를 생산하였다. 표적 챔버는 알루미늄으로 제작하였으며 본 연구에서 연구된 $[^{18}F]F_2$가스는 친핵성 치환반응으로 방사성동위원소를 도입하기 어려운 다양한 방사성의 약품개발에 유용하게 이용될 수 있을 것이다.었으나 움직임 보정 후 영상을 이용하여 비교한 경우, 결합능 변화