• Title/Summary/Keyword: Web users

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Data-driven Persona Analysis for Understanding Web Novel Users: Focusing on Quantitative Behavioral Pattern Data (웹소설 사용자 이해를 위한 데이터 기반 페르소나 분석: 정량적 행동 패턴 데이터 중심으로)

  • Ha, Sangjip;Park, Do-Hyung
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.259-284
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    • 2022
  • In order to help the understanding of web novel users, this study was intended to quantitatively verify the user's behavioral types according to the characteristics of web novels. For this purpose, the direction of the study proceeded as follows. First, the motives of web novel users were investigated by referring to the motives of other digital content users. In addition, specific behavioral types of users were also collected. As a result, the motivation for using web novels was found to be 'interpersonal relationships and information acquisition with others', 'leisure activities', and 'escape from reality/relieve tension'. After that, the groups were classified as to whether there was a difference between groups according to the motives of use. As a result, the 'hobbies' type, a group with a particularly high motivation for using leisure activities, the 'stress relief' type, a group with very high escapism and tension relief characteristics, and a group with high interpersonal relationships and information acquisition with others The 'communication' type was classified as a 'multipurpose' type with high overall motivation characteristics. Then, in order to find out the specific characteristics between the types, personas were constructed based on the different behavior type data. Through this, the theoretical contribution of this study is meaningful in that it revealed the motives of web novel users. As a practical contribution, the persona was formed by combining the users' motives and behavioral patterns and visualized to be close to the actual representative users. These results are expected to help improve the web novel service by providing useful indicators for actual writers, platform managers, and users.

Design AND IMPLEMENTATION of A News letter system using fuzzy association rules (퍼지 연관규칙을 이용한 뉴스레터 시스템 설계 및 구현)

  • 정연홍;박우수;박규석
    • Journal of Internet Computing and Services
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    • v.3 no.5
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    • pp.41-49
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    • 2002
  • Web mining can be broadly defined as the discovery and analysis of useful information from the World Wide Web. In this paper. we tried to analyze a user access pattern and designed a system which can supply useful information to users through the web mining, The proposed system can search the information of users pattern through the web site and news letters, and pass through classification of category through filtering, The fuzzy association rules are applied to the users who access recently, to each category that generated though these processes, and compares the generated sets to each users-access pages set, and it can send appropriate news letter to each user.

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Tag Based Web Resource Recommendation System (태그의 문맥 정보를 이용한 웹 자원 추천 시스템)

  • Song, Je-In;Jeong, Ok-Ran
    • Journal of Internet Computing and Services
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    • v.17 no.6
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    • pp.133-141
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    • 2016
  • Recent web services provide tagging function to users, and let them express the topic of the contents of their articles. Moreover, we can extract context information like emotion of the writer efficiently by using tags attached to the articles or images. And we are able to better understand article than traditional algorithm. (eg. TF-IDF) Therefore, if we use tags in recommendation system, we can recommend high quality resources to the users. This study proposes a recommendation method that provide web resources (articles, users) through simple algorithm based on related tag set extracted from the article. Through the experiments, we show that the result was satisfactory, and we measure the satisfaction of users.

WebPierrot : Multimedia Homepage Authoring System Including Web Database (웹삐에로 : 웹 데이터베이스를 포함하는 멀티미디어 홈페이지 저작 시스템)

  • 성승규;이명원
    • Journal of Internet Computing and Services
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    • v.2 no.5
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    • pp.21-29
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    • 2001
  • In this paper, we present the development of a system(WebPierrot) that helps end-users to generate home pages with the construction of their corresponding web databases without the web programming technique. It consists of a page editor. a database wizard and a database manager. The page editor creates and modifies multimedia home pages. The database wizard generates databases operated with home pages automatically, and the database manager maintains the database related to the home pages. The page editor has been made based on the DHTML(Dynamic Hypertext Markup Language) and lets users generate multimedia home pages interactively. The database manager creates, updates and manages web databases. The system has the advantage which end-users can create multimedia home pages containing databases without requiring web database programming.

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The comparative effectiveness and evaluation study of user groups of the various web search tools (다양한 형태의 웹 탐색도구의 이용자집단간 비교효용성 및 평가에 관한 연구)

  • 박일종;윤명순
    • Journal of Korean Library and Information Science Society
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    • v.31 no.1
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    • pp.87-114
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    • 2000
  • The purpose of this study is offering appropriate system and training program to helf the system designer and the trainer in addition to analyze information use behavior about the web search tools and evaluate the estimated system by user groups. The results of the study are as follows $\circledS1$ It is desirable to consider age than other demographic variables in the case of web search tool. $\circledS2$ It is desirable to design Directory Search Tool in the case of web search tool which serves the student user group. $\circledS3$ An Intelligent Search Tool is more appropriate for the students who are using keyword search tool than any other tools. $\circledS4$ A discussion about standard classification of the web information should be accomplished soon because users feel confused in using web search tools due t o absence of standard mode of classification about classified item. $\circledS5$ Librarians need the cognition about data on internet s a source of information and need positive service and user training program about these information because student users hardly get help from librarians or library orientation for learning method to use web search tool. $\circledS6$ Internet use experience and years of computer use had effect on their use ability when using web search tool, whereas computer use experience, library use experience and Online Public Access Catalogs (OPAC) use experience had no effect on it. Especially, OPAC use experience had no effect on use ability of web search tool of student user group because student user groups had no information about internet and web search tool and they did not recognized the difference about search method between web search tool and OPAC. $\circledS7$In the case of web search tool, it si important to index the increasing web resource automatically by a searching robot. But in the case of student users, web search tool is much more needed to index by index expert due to the absence of ability about selecting and combining keyword.

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A Study on the Interaction Design Guideline for Web2.0 Service Based on Ajax (Ajax 기반의 웹2.0 서비스를 위한 인터랙션 디자인 가이드라인에 대한 연구)

  • Lee, Ji-Hyun
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.4
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    • pp.569-574
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    • 2010
  • After the beginning of Web2.0 era, newly developed interaction design patterns based on Ajax(Asynchronous JavaScript and XML) have been tried in various Web2.0 services. These new interaction design patterns enable web service to provide rich experience for users. However, it is very hard to find organized task based guideline about Web2.0 interaction design even though there are a lot of complicated interaction design techniques and patterns. It is essential to have Web2.0 interaction guide based on Ajax because it can guide designers to use appropriate interaction design patterns and to keep usability for ordinary users. Therefore, this research aims to establish task based interaction design guideline for Web2.0 service based on Ajax. The reason why this research focused on Ajax is that Ajax is most widely used language for Web2.0 service. First, primary five interaction design patterns were defined through analysis of various interaction design patterns from Web2.0 services. Second, detail interaction design tasks from five major patterns were analyzed based on the study of major Web2.0 services such as Gmail, Twitter, YouTube and Google maps. Third, general design guidelines such as heuristic guidelines for web service are studied through literature review. After all, this study proposed task based interaction design guide for Web2.0 service with Ajax. With this guide, designers and developers can choose appropriate Web2.0 interaction patterns and apply to their service and provide service to users with enhanced usability and satisfaction.

An analysis on the web usage pattern graph using web users' access information (웹 이용자의 접속 정보 분석을 통한 웹 활용 그래프의 구성 및 분석)

  • Kim, Hu-Gon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.10a
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    • pp.422-440
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    • 2005
  • There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define a new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites and arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered in the Kyungsung University. The results analysing the data summarized as follows: (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks

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WebPR : A Dynamic Web Page Recommendation Algorithm Based on Mining Frequent Traversal Patterns (WebPR :빈발 순회패턴 탐사에 기반한 동적 웹페이지 추천 알고리즘)

  • Yoon, Sun-Hee;Kim, Sam-Keun;Lee, Chang-Hoon
    • The KIPS Transactions:PartB
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    • v.11B no.2
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    • pp.187-198
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    • 2004
  • The World-Wide Web is the largest distributed Information space and has grown to encompass diverse information resources. However, although Web is growing exponentially, the individual's capacity to read and digest contents is essentially fixed. From the view point of Web users, they can be confused by explosion of Web information, by constantly changing Web environments, and by lack of understanding needs of Web users. In these Web environments, mining traversal patterns is an important problem in Web mining with a host of application domains including system design and Information services. Conventional traversal pattern mining systems use the inter-pages association in sessions with only a very restricted mechanism (based on vector or matrix) for generating frequent k-Pagesets. We develop a family of novel algorithms (termed WebPR - Web Page Recommend) for mining frequent traversal patterns and then pageset to recommend. Our algorithms provide Web users with new page views, which Include pagesets to recommend, so that users can effectively traverse its Web site. The main distinguishing factors are both a point consistently spanning schemes applying inter-pages association for mining frequent traversal patterns and a point proposing the most efficient tree model. Our experimentation with two real data sets, including Lady Asiana and KBS media server site, clearly validates that our method outperforms conventional methods.

A Study on the Context-Aware Reasoning Filtering Mechanism in USN

  • Sung, Kyung;Kim, Seok-Hun;Hong, Min
    • Journal of information and communication convergence engineering
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    • v.9 no.4
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    • pp.452-456
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    • 2011
  • Context-awareness system can provide an optimized services to users. Analyzing physical and complex circumstance elements which give direct or indirect influence to users can tell what users want. However, there are various situation informations around users and it requires high level technology to extract the service what users really want among those informations. The circumstance of the user can be changed from moment to moment, even the service what users want also can be changed in every minutes. Recently the researches to provide the service which a user demands has been progressed actively. Web based filtering method which reaches commercialization is a one of good examples. This method extracts necessary data according to users' demands from the documents on the Web or multimedia informations. However, there is a limit to use it to provide Context-awareness service because it extracts static data, not dynamic data. There is also other researches with a rule based filtering method in progress to filter situation information but this method doesn't have mechanism for dynamic data as well. We would like to solve these problems by providing a dynamic situation information filtering mechanism applying an weighted value about each property of objects and also applying Web based dynamic categories in this paper when unnecessary data should be filtered.

User Identification and Session completion in Input Data Preprocessing for Web Mining (웹 마이닝을 위한 입력 데이타의 전처리과정에서 사용자구분과 세션보정)

  • 최영환;이상용
    • Journal of KIISE:Software and Applications
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    • v.30 no.9
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    • pp.843-849
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    • 2003
  • Web usage mining is the technique of data mining that analyzes web users' usage patterns by large web log. To use the web usage mining technique, we have to classify correctly users and users session in preprocessing, but can't classify them completely by only log files with standard web log format. To classify users and user session there are many problems like local cache, firewall, ISP, user privacy, cookey etc., but there isn't any definite method to solve the problems now. Especially local cache problem is the most difficult problem to classify user session which is used as input in web mining systems. In this paper we propose a heuristic method which solves local cache problem by using only click stream data of server side like referrer log, agent log and access log, classifies user sessions and completes session.