• International Commerce and Information Review
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• v.6 no.1
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• pp.51-74
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• 2004

The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

• Journal of Science of Art and Design
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• v.8
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• pp.129-159
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• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10b
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• pp.46-48
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• 2001

현재 수많은 웹사이트들이 웹상에 존재하며 서비스를 하고 있다. 사용자는 여러 웹사이트 중에서 접속하기 편하고 잘 구성된 웹사이트에 접속하기 마련이므로, 잘 구성된 웹사이트 운영은 그 웹사이트의 생존 전략이며 방문자 유지에 필수적이다. 이를 위해 사용자들이 웹사이트에 접속한 기록이 남아 있는 웹서버 로그데이터(이하 웹 로그파일)를 분석하여 사용자들의 브라우징 패턴과 접속 경향, 웹 서버의 에러발생 정보 등을 파악할 수 있다. 본 논문에서는 Web Usage Mining 과 Web Structure Mining 작업으로 로그파일 분석과 웹사이트 구조분석을 수행하여 페이지들의 연관 관계와 웹사이트의 구조 정보를 발견해서 웹사이트의 구조를 개선하는 방안을 제안하고자 한다.

• Proceedings of the Korean Statistical Society Conference
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• 2005.05a
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• pp.263-269
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• 2005

Users who use Web site wish to get information conveniently. To users who web site operators use Web site differentiation to provide done service pattern analysis by user do must. Association rule is one of data Mining techniques for pattern discovery. If search for pattern by user, differentiation by user done service offer can. Association rule search result that pattern by user can know, and considers web page visiting time for association rule search differentiation done web structure service and recommendation service possible.

• Journal of the Korean Society for information Management
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• v.24 no.3
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• pp.201-218
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• 2007

This study proposes a topic distillation algorithm that ranks the relevant sites selected from retrieved web pages, and evaluates the performance of the algorithm. The algorithm calculates the topic score of a site using its hierarchical structure. The TREC .GOV test collection and a set of TREC-2004 queries for topic distillation task are used for the experiment. The experimental results showed the algorithm returned at least 2 relevant sites in top ten retrieval results. We peformed an in-depth analysis of the relevant sites list provided by TREC-2004 to find out that the definition of topic distillation was not strictly applied in selecting relevant sites. When we re-evaluated the retrieved sites/sub-sites using the revised list of relevant sites, the performance of the proposed algorithm was improved significantly.

• Journal of the Korean Home Economics Association
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• v.44 no.5 s.219
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• pp.109-118
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• 2006

The purpose of the study is to analyze web-site content for activating internet apparel shopping malls. With a view to improving the transaction experience and efficiency for both shopping-mall managers and customers. According to RANKEY(rankey.com) and 100 HOT RANHNC(100hot.co.kr), 5 big internet apparel shopping malls were chosen, divided into 3 web-site criteria of Users' Interface Section, Informational Section, and Customer Satisfaction Section, and analyzed. The results of our analysis of the web-site contents are as follows: 1) Concerning Users' Interface Section, the structure of the first screen is complicated and confusing. 2) Concerning Informational Section, the specific image of shopping man is ambiguous to understand and differentiated product information is not properly given. 3) Concerning Customer Satisfaction Section, the customers are not encouraged to show any interest in the shopping mall. These three problems are easily observed in most of the internet apparel shopping malls. To develop the internet apparel shopping mall, the following methods to activate them need to be implemented.

• Management & Information Systems Review
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• v.31 no.3
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• pp.75-95
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• 2012

The purpose of this study is to examine the effect of electronic trade's web site usability on the user satisfaction and customer royalty. In order to accomplish the purpose of this study, a research model was established and obtained the results as follows, First, navigation, information structure characteristic, communication has statistically significant effect on user satisfaction. It means users think more important the convenience, approachableness than web site design, visually menu to the information. Also, it represent communication with user is important factor to use web site. Second, user satisfaction has significant influence on customer royalty. This result signifies the user satisfaction of e-trade site is enhanced by support for convenience, reliability, smoothly communication and eventually affect thr revisiting intention of web site

• Journal of the Korea Institute of Information Security & Cryptology
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• v.28 no.6
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• pp.1393-1399
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• 2018

Companies that use a variety of software use patch management systems provided by security vendor to manage security vulnerabilities of software to improve security. System administrators monitor the vendor sites that provide new patch information to maintain the latest software versions, but it takes a lot of cost and monitoring time to find and collect patch information because the patch cycle is irregular and the structure of web page is different. In order to reduce this, studies to automate patch information collection based on keyword or web service have been conducted, but since the structure to provide patch information in vendor site is not standardized, it was applicable only to specific vendor site. In this paper, we propose a system that automates the collection of patch information by analyzing the structure and characteristics of the vendor site providing patch information and using web crawler to reduce the cost and monitoring time consumed in collecting patch information.

• Journal of KIISE:Software and Applications
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• v.32 no.5
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• pp.416-427
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• 2005

Web navigation mining is a method of discovering Web navigation patterns by analyzing the Web access log data. However, it is admitted that the log data contains noisy information that leads to the incorrect recognition of user navigation path on the Web's hyperlink structure. As a result, previous Web navigation mining systems that exploited solely the log data have not shown good performance in discovering correct Web navigation patterns efficiently, mainly due to the complex pre-processing procedure. To resolve this problem, this paper proposes a technique of amalgamating the Web's hyperlink structure information with the Web access log data to discover navigation patterns correctly and efficiently. Our implemented Web navigation mining system called SPMiner produces a WebTree from the hyperlink structure of a Web site that is used trl eliminate the possible noises in the Web log data caused by the user's abnormal navigational activities. SPMiner remarkably reduces the pre-processing overhead by using the structure of the Web, and as a result, it could analyze the user's search patterns efficiently.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11c
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• pp.1915-1918
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• 2002

Managing semistructured data needs fine granularity such as markup elements. XML has major effect in managing web content, it enables content reusability, enriches information with metadata, ensures valid document links, etc. We introduce our content model as an integrated work which handles content objects as controllable units. The paper concerns on modeling news site and how the content is classified due to the site structure, aggregated content and reusability. The model stores instance XML document into relation database using fragmentation strategy.