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A Case Study on SK Telecom's Next Generation Marketing System Development (SK텔레콤의 차세대 마케팅 시스템 개발사례 연구)

  • Lee, Sang-Goo;Jang, Si-Young;Yang, Jung-Yeon
    • Journal of KIISE:Computing Practices and Letters
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    • v.14 no.2
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    • pp.158-170
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    • 2008
  • In response to the changing demands of ever competitive market, SK Telecom has built a new marketing system that can support dynamic marketing campaigns and, at the same time, scale up to the large volumes of data and transactions for the next decade. The system which employs Unix-based client-server (using Web browser interfaces) architecture will replace the current mainframe-based COIS system. The project, named NGM (Next Generation Marketing ), is unprecedentedly large in scale. However, both managerial and technical problems led the project into a crisis. The application framework that depended on a software solution from a major global vendor could not support the dynamic functionalities required for the new system. In March 2005, SK telecom declared the suspension of the NGM project. The second phase of the project started in May 2005 following a comprehensive replanning. It was decided that no single existing solution could cope with the complexity of the new system and hence the new system would be custom-built. As such. a number of technical challenges emerged. In this paper, we report on the three key dimensions of technical challenges - middleware and application framework, database architecture and tuning, and system performance. The processes and approaches, adopted in building NGM system, may be viewed as "best practices" in the telecom industry. The completed NGM system, now called "U.key System," successfully came into operation on the ninth of October, 2006. This new infrastructure is expected to give birth to a series of innovative, fruitful, and customer-oriented applications in the near future.

Non-Marker Based Mobile Augmented Reality Technology Using Image Recognition (이미지 인식을 이용한 비마커 기반 모바일 증강현실 기법 연구)

  • Jo, Hui-Joon;Kim, Dae-Won
    • Journal of the Institute of Convergence Signal Processing
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    • v.12 no.4
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    • pp.258-266
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    • 2011
  • AR(Augmented Reality) technology is now easily shown around us with respect to its applicable areas' being spreaded into various shapes since the usage is simply generalized and many-sided. Currently existing camera vision based AR used marker based methods rather than using real world's informations. For the marker based AR technology, there are limitations on applicable areas and its environmental properties that a user could immerse into the usage of application program. In this paper, we proposed a novel AR method which users could recognize objects from the real world's data and the related 3-dimensional contents are also displayed. Those are done using image processing skills and a smart mobile embedded camera for terminal based AR implementations without any markers. Object recognition is done from the comparison of pre-registered and referenced images. In this process, we tried to minimize the amount of computations of similarity measurements for improving working speed by considering features of smart mobile devices. Additionally, the proposed method is designed to perform reciprocal interactions through touch events using smart mobile devices after the 3-dimensional contents are displayed on the screen. Since then, a user is able to acquire object related informations through a web browser with respect to the user's choice. With the system described in this paper, we analyzed and compared a degree of object recognition, working speed, recognition error for functional differences to the existing AR technologies. The experimental results are presented and verified in smart mobile environments to be considered as an alternate and appropriate AR technology.

The Effect of New Product Preannouncing Convergence Strategy on Attitude and Judgement Using Facebook Brand Fan Page (페이스북 브랜드 팬 페이지를 활용한 신제품 프리어나운싱 융합전략이 태도와 판단에 미치는 효과)

  • Han, Kwang-Seok;Cho, Jae-Hyun
    • Journal of the Korea Convergence Society
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    • v.8 no.3
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    • pp.163-168
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    • 2017
  • This study empirically examines the differences in attitude and memory effect according to the product knowledge (high knowledge / low knowledge) and temporal distance (near future / far future) in the new product preannouncing strategy of companies through Facebook Respectively. Experiments were conducted by inserting the experiment into a virtual web browser using Facebook 's actual brand fan page and then connecting the experiment to the experimental banner site. As a result of research, when preannouncing new products are released in the near future, low knowledge consumers have made judgments of purchasing decisions because GRM judgments are more favorable than property information (ARM) judgments, but preannouncing is a new product At the time of launch, highly-knowledgeable consumers had a positive effect on the property information (ARM) judgment of the product rather than the comprehensive information (GRM) judgment. In addition, when preannouncing was introduced in the near future, the attitudes of the products between the low-knowledge consumers and the high-knowledge consumers were all positive, but when the new products were launched in the distant future, Product attitude was negative.

Welfare Interface using Multiple Facial Features Tracking (다중 얼굴 특징 추적을 이용한 복지형 인터페이스)

  • Ju, Jin-Sun;Shin, Yun-Hee;Kim, Eun-Yi
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.45 no.1
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    • pp.75-83
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    • 2008
  • We propose a welfare interface using multiple fecial features tracking, which can efficiently implement various mouse operations. The proposed system consist of five modules: face detection, eye detection, mouth detection, facial feature tracking, and mouse control. The facial region is first obtained using skin-color model and connected-component analysis(CCs). Thereafter the eye regions are localized using neutral network(NN)-based texture classifier that discriminates the facial region into eye class and non-eye class, and then mouth region is localized using edge detector. Once eye and mouth regions are localized they are continuously and correctly tracking by mean-shift algorithm and template matching, respectively. Based on the tracking results, mouse operations such as movement or click are implemented. To assess the validity of the proposed system, it was applied to the interface system for web browser and was tested on a group of 25 users. The results show that our system have the accuracy of 99% and process more than 21 frame/sec on PC for the $320{\times}240$ size input image, as such it can supply a user-friendly and convenient access to a computer in real-time operation.

A Study on a Secure Internet Service Provider Model Using Smart Secure-Pad (스마트 보안패드를 이용한 안전한 인터넷 서비스 제공 모델에 관한 연구)

  • Lee, Jae-Sik;Kim, Hyung-Joo;Jun, Moon-Seog
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.3
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    • pp.1428-1438
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    • 2013
  • Services take place in Internet environment, a formation of the trust relationship between user and service provider for services. Different authentication schemes such as using Certificate of Public Key Infrastructure authentication and using ID/PW for a simple user authentication have been proposed for trust relationship. In addition, in the case of electronic financial transactions, transaction integrity and non-repudiation features are provided. These services are provided in Internet environment, use various measures to ensure service safety. However, it was difficult to prevent attacks using existing security technology because of emergence of MITB attack that manipulate the memory area of the Web browser and social engineering attacks such as phishing/pharming, requires application of new security technologies became. In this paper, we propose a concept of smart secure-pad, and utilize it safely formed a trust relationship between user and service provider, a model has been proposed to ensure safety of data transmission. Proposed model's security evaluation results show security against to MITB attack and phishing/pharming that can't be prevent attack using existing security technology. In addition, service provider can easily apply the model in safe environment can provide Internet service using provided representative services applying the proposed model.

Design and Performance Evaluation of Software On-Demand Streaming System Providing Virtual Software Execution Environment (가상 소프트웨어 실행 환경을 제공하는 주문형 소프트웨어 스트리밍 시스템 설계 및 성능평가)

  • Kim Young-Man;Park Hong-Jae;Han Wang-Won;Choi Wan;Heo Seong-Jin
    • The KIPS Transactions:PartC
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    • v.13C no.4 s.107
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    • pp.501-510
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    • 2006
  • Software streaming allows the execution of stream-enabled software on desktop or portable computing devices like PC, PDA, laptop, cellular phone, etc., even while the transmission/streaming from the server may still be in progress. In this paper, we present an efficient streaming system called Software On-Demand(SOD) streaming system to transmit stream-enabled applications in addition to automatic installation of program registry, environment variables, configuration files, and related components. In particular, we design and implement a SOD system in Linux to provide the user with the instant look-and-click software execution environment such that software download and installation are internally proceeded in a completely user-transparent way. Therefore, the SOD system relieves the user from the tricky, failure-prone installation business. In addition, the software developer now obtains a new, powerful means to advertise and propagate their software products since the user can use software packages via user-friendly UI window or web browser by look-and-click interactive operation. In the paper, we also make a couple of SOD streaming experiments using a spectrum of popular softwares. Based on the analysis of the experiment results, we also propose two performance improvement schemes.

Implementation of User-friendly Intelligent Space for Ubiquitous Computing (유비쿼터스 컴퓨팅을 위한 사용자 친화적 지능형 공간 구현)

  • Choi, Jong-Moo;Baek, Chang-Woo;Koo, Ja-Kyoung;Choi, Yong-Suk;Cho, Seong-Je
    • The KIPS Transactions:PartD
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    • v.11D no.2
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    • pp.443-452
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    • 2004
  • The paper presents an intelligent space management system for ubiquitous computing. The system is basically a home/office automation system that could control light, electronic key, and home appliances such as TV and audio. On top of these basic capabilities, there are four elegant features in the system. First, we can access the system using either a cellular Phone or using a browser on the PC connected to the Internet, so that we control the system at any time and any place. Second, to provide more human-oriented interface, we integrate voice recognition functionalities into the system. Third, the system supports not only reactive services but also proactive services, based on the regularities of user behavior. Finally, by exploiting embedded technologies, the system could be run on the hardware that has less-processing power and storage. We have implemented the system on the embedded board consisting of StrongARM CPU with 205MHz, 32MB SDRAM, 16MB NOR-type flash memory, and Relay box. Under these hardware platforms, software components such as embedded Linux, HTK voice recognition tools, GoAhead Web Server, and GPIO driver are cooperated to support user-friendly intelligent space.

Oil Spill Monitoring in Norilsk, Russia Using Google Earth Engine and Sentinel-2 Data (Google Earth Engine과 Sentinel-2 위성자료를 이용한 러시아 노릴스크 지역의 기름 유출 모니터링)

  • Minju Kim;Chang-Uk Hyun
    • Korean Journal of Remote Sensing
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    • v.39 no.3
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    • pp.311-323
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    • 2023
  • Oil spill accidents can cause various environmental issues, so it is important to quickly assess the extent and changes in the area and location of the spilled oil. In the case of oil spill detection using satellite imagery, it is possible to detect a wide range of oil spill areas by utilizing the information collected from various sensors equipped on the satellite. Previous studies have analyzed the reflectance of oil at specific wavelengths and have developed an oil spill index using bands within the specific wavelength ranges. When analyzing multiple images before and after an oil spill for monitoring purposes, a significant amount of time and computing resources are consumed due to the large volume of data. By utilizing Google Earth Engine, which allows for the analysis of large volumes of satellite imagery through a web browser, it is possible to efficiently detect oil spills. In this study, we evaluated the applicability of four types of oil spill indices in the area of various land cover using Sentinel-2 MultiSpectral Instrument data and the cloud-based Google Earth Engine platform. We assessed the separability of oil spill areas by comparing the index values for different land covers. The results of this study demonstrated the efficient utilization of Google Earth Engine in oil spill detection research and indicated that the use of oil spill index B ((B3+B4)/B2) and oil spill index C (R: B3/B2, G: (B3+B4)/B2, B: (B6+B7)/B5) can contribute to effective oil spill monitoring in other regions with complex land covers.