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The Effect of New Product Preannouncing Convergence Strategy on Attitude and Judgement Using Facebook Brand Fan Page (페이스북 브랜드 팬 페이지를 활용한 신제품 프리어나운싱 융합전략이 태도와 판단에 미치는 효과)

  • Han, Kwang-Seok;Cho, Jae-Hyun
    • Journal of the Korea Convergence Society
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    • v.8 no.3
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    • pp.163-168
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    • 2017
  • This study empirically examines the differences in attitude and memory effect according to the product knowledge (high knowledge / low knowledge) and temporal distance (near future / far future) in the new product preannouncing strategy of companies through Facebook Respectively. Experiments were conducted by inserting the experiment into a virtual web browser using Facebook 's actual brand fan page and then connecting the experiment to the experimental banner site. As a result of research, when preannouncing new products are released in the near future, low knowledge consumers have made judgments of purchasing decisions because GRM judgments are more favorable than property information (ARM) judgments, but preannouncing is a new product At the time of launch, highly-knowledgeable consumers had a positive effect on the property information (ARM) judgment of the product rather than the comprehensive information (GRM) judgment. In addition, when preannouncing was introduced in the near future, the attitudes of the products between the low-knowledge consumers and the high-knowledge consumers were all positive, but when the new products were launched in the distant future, Product attitude was negative.

Development and Application of Practice-Centered Science Camp Programs (체험중심 과학 캠프 프로그램의 개발 및 적용)

  • Kim, Changman;Cha, Jeongho;Kim, Inwhan;Choi, Junghoon;Hwang, Bookkee
    • Journal of Science Education
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    • v.35 no.1
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    • pp.102-118
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    • 2011
  • In this study the authors developed the practice-centered science camp program which was based on the review of out-of-school scientific activities and the standards of HASA (Hands, Head and Heart At Science Activity) curriculum emphasizing on hands-operated skills. After applying this science camp program we confirmed the validity of the program based on the students' responses at the camp. Using students' reports written during the camp and their essays written on the web-site after camp, we analyzed students' responses into four categories; knowledge, inquiry, hands-operated skills, and scientific attitudes. Also we evaluated the components of the science camp programs and students' perception of science and science-related attitudes using a questionnaire before and after the camp. In terms of contents and activities for the development and application of science camp, our result showed that the science camp program should be complemented to connect real life with high-tech science and include more activities related hands-operated skills and competition activities evoking constructive competitive spirits. In conclusion, we can infer that the agencies which take parts of the national policy enterprise related science education, such as Scientific Education Research Center, must develop and specialize science camp program with more competitive human resource system and economic support. Science educators should give more attention on joining school science education with out-of-school science education, which might have a positive effect on students' attitudes and participation toward science.

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Ecological Characteristics and Distribution of Fish in the Downstream Region of Gyeongan Stream (경안천 하류구간에 서식하는 어류의 분포 및 생태특성)

  • Lee, Eui-Haeng;Kim, Mirinae;Kim, Hyun-Mac;Son, Misun;Chang, Kwang-Hyeon;Nam, Gui-Sook
    • Korean Journal of Environmental Biology
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    • v.31 no.4
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    • pp.478-485
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    • 2013
  • Fish field survey, especially fish distribution and their ecological characteristics, was performed in the downstream region of Gyeongan stream during the period of before (June) and after (October) the summer monsoon in 2010. Depending on the characteristics of each site, fyke net or casting net was used for fish sampling. Feeding classification was determined by the analysis of stomach contents. Total number of family and species sampled were 5 and 17, respectively. The dominant family was Cyprinidae (12 species), and relative abundance (RA) of the most dominant species, Lepomis macrochirus and Zacco platypus, was 38% and 24%, respectively. Exotic species and Korean endemic species observed were 3 (423 individuals, RA 44%) and 4 (98 individuals, RA 10%), respectively. Tolerance guild analysis as characteristics of ecological indicators revealed an undoubtedly high percentage (97%), compared to others as reflected by the identification of just one sensitive species. Analysis of trophic guilds showed that L. macrochirus dominated among insectivores (44% RA). The food of L. macrochirus composed of, aquatic insects, benthic invertebrates, zooplankton, Chironomidae, and waterweed. Thus, we determined that L. macrochirus could be classified as insectivores (partially carnivores) in this study. Conversely, Z. platypus consumed Cladocera exclusively, greater than 90% of their feed. We presume that stable isotope analysis would identify the exact position of these species in the food web.

Effect of Multimodal cues on Tactile Mental Imagery and Attitude-Purchase Intention Towards the Product (다중 감각 단서가 촉각적 심상과 제품에 대한 태도-구매 의사에 미치는 영향)

  • Lee, Yea Jin;Han, Kwanghee
    • Science of Emotion and Sensibility
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    • v.24 no.3
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    • pp.41-60
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    • 2021
  • The purpose of this research was to determine whether multimodal cues in an online shopping environment could enhance tactile consumer mental imagery, purchase intentions, and attitudes towards an apparel product. One limitation of online retail is that consumers are unable to physically touch the items. However, as tactile information plays an important role in consumer decisions especially for apparel products, this study investigated the effects of multimodal cues on overcoming the lack of tactile stimuli. In experiment 1, to explore the product, the participants were randomly assigned to four conditions; picture only, video without sound, video with corresponding sound, and video with discordant sound; after which tactile mental imagery vividness, ease of imagination, attitude, and purchase intentions were measured. It was found that the video with discordant sound had the lowest average scores of all dependent variables. A within-participants design was used in experiment 2, in which all participants explored the same product in the four conditions in a random order. They were told that they were visiting four different brands on a price comparison web site. After the same variables as in experiment 1, including the need for touch, were measured, the repeated measures ANCOVA results revealed that compared to the other conditions, the video with the corresponding sound significantly enhanced tactile mental imagery vividness, attitude, and purchase intentions. However, the discordant condition had significantly lower attitudes and purchase intentions. The dual mediation analysis also revealed that the multimodal cue conditions significantly predicted attitudes and purchase intentions by sequentially mediating the imagery vividness and ease of imagination. In sum, vivid tactile mental imagery triggered using audio-visual stimuli could have a positive effect on consumer decision making by making it easier to imagine a situation where consumers could touch and use the product.

Impact of Information Offering and Relational Benefits on Online Purchashing Intention of Cultural Products: Difference between Stage and Screen (정보제공과 관계혜택이 문화상품 온라인구매의도에 미치는 영향: 공연상품과 상영상품의 차이)

  • Cho, Se-Hyung
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.149-163
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    • 2022
  • With the development of the culture industry, online transactions of cultural products are being activated, and offering information and establishing relationship with customers in web-site have an important influence on online purchase decision making. The purpose of this research is to examine the effect of information and relational benefits provided by online sales sites of cultural products on online purchasing intention, and to reveal through empirical analysis whether these influences show a difference between stage products and screen products. Looking at the results of the study, first, in the case of the whole, both information offering and relational benefits have a significant effect on online purchasing intention. Second, in the case of stage products(plays), product understanding information, economic relational benefits, and customization relational benefits showed significant effects, but product purchasing information showed no significant influence. Third, in the case of screen products(movies), product purchasing information and economic relational benefits showed a significant effect, but product understanding information and customization relational benefits had no significant effect. In conclusion, the impact of information offering and relational benefits on online purchasing intention differs according to cultural products, and economic relational benefit is found to be an important influencing factor on online purchase decision making in all cases. These research results are expected to be helpful in establishing differentiated marketing strategies including customer relationship management in online transactions of cultural products.

Development of a low-power remote monitoring module for set-net fish school based on WCDMA (WCDMA 기반의 저전력 정치망 어군 정보전송 모듈 개발)

  • Donggil LEE;Myungsung KOO;Gyeom HEO;Jiwon CHEONG;Hyohyuc IM;Jaehyun BAE
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.59 no.3
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    • pp.206-214
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    • 2023
  • Fish school monitoring technology is utilized for various purposes, such as boat fishing and resource surveys. With advancements in information and communication technology, this technology has expanded its application to remote areas. Its significance has grown in fishing sites, particularly for improving the efficiency and cost-effectiveness of set-net fishing. Set-net fishing gears are not limited to coastal areas, but are also installed in inland and remote sea regions. Consequently, fishermen require technology that allows them to quickly transmit information about approaching fish schools and enables them to perform long-term monitoring. The development of remote monitoring technology for set-net fish schools must consider crucial design factors such as communication range, transmission speed, power consumption of information modules, and operational expenses. In this study, we developed a low-power remote monitoring module for set-net fish school based on WCDMA. The module was specifically designed to minimize power consumption, allowing for communication over long distances and extended operation times in set-net fishing applications. Furthermore, we developed a web server software application that enables remote access to fish schools and provides real-time weather information. The performance of the developed module was evaluated through set-net fishing site application and experiments with moving ships on the sea. The experimental results demonstrated that the remote monitoring system, consisting of the developed low-power remote monitoring module for set-net fish school based on WCDMA and a fish finder, had an average power consumption of 4.6 W, a maximum communication range of 22.84 km, and a data transmission and reception rate of 98.79%. The maximum fish school information transmission and reception rate was 97.26%

Development of Predicting Function for Wind Wave Damage based on Disaster Statistics: Focused on East Sea and Jeju Island (재해통계기반 풍랑피해액예측함수 개발 : 동해안, 제주를 중심으로)

  • Choo, Tai-Ho;Kwon, Jae-Wook;Yun, Gwan-Seon;Yang, Da-Un;Kwak, Kil-Sin
    • Journal of the Korean Society for Environmental Technology
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    • v.18 no.2
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    • pp.165-172
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    • 2017
  • In current stage, it is hard to predict the scale of damage caused by natural disaster and it is hard to deal with it. However, in case of disaster planning level, if it is possible to predict the scale of disaster then quick reaction can be done which will reduce the damage. In the present study, therefore, function of wind wave damage estimation among various disaster is developed. Damage of wind wave and typhoon in eastern and Jeju coastal zone was collected from disaster report (1991~2014) published by Ministry of Public Safety and Security and to reflect inflation rate, 2014 damage cost was converted. Also, wave height, wind speed, wave direction, wave period, etc was collected from Meteorological Administration and Korea Hydrographic and Oceanographic Administration web site. To reflect the characteristic of coastal zone when wave damage occurs, CODI(Coastal Disaster Index), COSI(Coastal Sensitivity Index), CPII(Coastal Potential Impact Index) published by Korea Hydrographic and Oceanographic Agency in 2015 were used. When damage occurs, function predicting wind wave damage was developed through weather condition, regional characteristic index and correlation of damage cost.

Assessment of the Application Status of Transcutaneous/Percutaneous Vagus Nerve Stimulation for Musculoskeletal Pain: A Scoping Review for Utilization in Korean Medicine and Subsequent Research (경피적 미주 신경 자극술의 근골격계 통증에 대한 적용 현황 파악: 한의학적 활용 및 후속 연구를 위한 Scoping Review)

  • Gun Hee Bae;Jeong Hoon Ahn;Dong Jin Jang;Jeong Hee Noh;Jae Kwon Shin;Eun Seok Jin;Sun Kyu Yeom;Seung Ju Oh
    • Journal of Korean Medicine Rehabilitation
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    • v.34 no.1
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    • pp.65-81
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    • 2024
  • Objectives This study aimed to understand the general research trends, applicated disease, and methodology of transcutaneous/percutaneous vagus nerve stimulation, contemplating its clinical use in traditional Korean medicine and future research directions. Methods A scoping review was conducted following Arksey and O'Malley Framework Stage and adhering to the PRISMA extension for scoping reviews: checklist and explanation. Papers published until October 30, 2023, were investigated across 10 databases (PubMed, Embase, Scopus, Web of Science, China National Knowledge Infrastructure, Oriental Medicine Advanced Searching Integrated System, Korean Studies Information Service System, KMbase, Science ON, Research Information Sharing Service. The search terms used were 'Transcutaneous/Percutaneous vagus nerve stimulation'. Results Since 2021, the application of transcutaneous/percutaneous vagus nerve stimulation for musculoskeletal symptoms has been actively researched, predominantly in Asia (37%), Europe (37%), and North America (21%). All 19 papers were part of clinical studies. Chronic pain was noted that most applied disease, it also was found to potentially aid in acute post-surgical pain relief. Major assessment tools include not only simple pain metrics but also pain perception, vagal nerve tension, quality of life, and inflammatory markers. Most procedures were carried out through the ear, which offers a favorable site for therapeutic stimulation without notable side effects. And parameter analysis, frequencies typically ranged around 25 Hz to 30 Hz, while pulse widths were commonly set at 250 ㎲ or 300 ㎲. Conclusions Transcutaneous/percutaneous vagus nerve stimulation is easily accessible through acupuncture in Korean medicine. Therefore, if future studies establish parameters and clinical significance, it could be utilized as a therapeutic modality.

Measures to Implements the Landscape Conservation and Management Urban Heritage Utilizing Public Goods: Focused on the Historic Sites of Seoul (공공재를 활용한 도시유산의 경관 보전 및 관리개선방안 - 서울시 사적을 중심으로 -)

  • Moon, Young-Suk;Jung, Ki-Ho
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.34 no.3
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    • pp.98-114
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    • 2016
  • The this study aimed to expand urban heritage using Public Goods and to suggest the assemblage of urban heritage and urban spaces in order to improve landscape conservation and management scheme of urban heritage exposed to a rapidly changing urban environment. The results obtained in this study were summarized as follows: First, in order to improve understanding of the heritage in urban spaces, urban heritage were illustrated on a 1:1000 map with all the public facilities surrounding it using a cultural heritage conservation map listed on the Cultural Heritage Administration's web site, standards for changing present condition, and a topographic map. Second, the status and changes of urban heritage and surroundings were analyzed using the minutes of Historical Cultural Heritage Division Committee for 10 years from 2005 to 2014 to create a status map of urban heritage. Land uses surrounding the urban heritage were investigated the areas of conservation potential and the places that can enhance the to find out values of urban heritage. Also, a profile was created to examine the site characteristics surrounding urban heritage, and photos were taken at important heritage areas and public facilities in order to record the field. Third, analyzed were the relationship of the distance, location, function, and distribution between urban heritage and public facilities surrounding the heritage. using visual features and moving routes in order to identify their impacts on urban heritage and their functions as potential resources. In addition, the role of Public Goods in urban spaces and the plan for revitalizing surrounding areas asset were examined. Fourth, selections were made on Public Goods that have direct or indirect effects on urban heritage. The role of public asset was investigated through visual, areal, and linear elements. The results were summarized to suggest improvement landscape and management mauser on of urban heritage.

Ecological Risk Assessment of Residual Petroleum Hydrocarbons using a Foodweb Bioaccumulation Model (먹이연쇄 생물축적 모형을 이용한 잔류유류오염물질의 생태위해성평가)

  • Hwang, Sang-Il;Kwon, Jung-Hwan
    • Journal of Korean Society of Environmental Engineers
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    • v.31 no.11
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    • pp.947-956
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    • 2009
  • Residual petroleum hydrocarbons after an oil spill may accumulate in the marine benthic ecosystem due to their high hydrophobicity. A lot of monitoring data are required for the estimation of ecosystem exposure to residual petrochemicals in an ecological risk assessment in the affected region. To save time and cost, the environmental exposure to them in the affected ecosystem can also be assessed using a simple food-web bioaccumulation model. In this study, we evaluated residual concentrations of four selected polycyclic aromatic hydrocarbons (phenanthrene, anthracene, pyrene, and benzo[a]pyrene) in a hypothetic benthic ecosystem composed of six species under two exposure scenarios. Body-residue concentration ranged 5~250 mg/kg body depending on trophic positions in an extreme scenario in which the aqueous concentrations of PAHs were assumed to be one-tenth of their aqueous solubility. In addition, bioconcentration factors (BCFs) and bioaccumulation factors (BAFs) were evaluated for model species. The logarithm of bioconcentration factor (log BCF) linearly increased with increasing the logarithm of 1-octanol-water partition coefficient (log $K_{OW}$) until log $K_{OW}$ of 7.0, followed by a gradual decrease with further increase in log $K_{OW}$ without metabolic degradation. Biomagnification became significant when log $K_{OW}$ of a pollutant exceeded 5.0 in the model ecosystem, indicating that investigation of food-web structure should be critical to predict biomagnifications in the affected ecosystem because log $K_{OW}$ values of many petrochemicals are higher than 5.0. Although further research is required for better site-specific evaluation of exposure, the model simulation can be used to estimate the level of the ecosystem exposure to residual oil contaminants at the screening level.