• 산경연구논집
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• 제9권7호
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• pp.61-70
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• 2018

Purpose - The purpose of this research is reflected on the rapid development of online tourism industries. The study was to establish the strategy for Korean tourism enterprises to develop tourist commodities suitable for Chinese tourists and attract them to visit Korea by the empirical analysis of the relation between repurchase intention of tourists and its premise variables (e-service quality, perceived value and satisfaction). Research design, data, and methodology - This research carried out a questionnaire survey on Chinese tourists who visited Korea with experience of using the online travel agency web sites. A total 398 answers were recovered, 41 of them were excluded due to the dishonest answers and 357 of them were finally analyzed. The data was analyzed with IBM SPSS AMOS 22.0. Results - The research results show that in the online travel agency web site e-service quality, convenience, interactivity, information validity, credibility had a positive impacts on perceived value and satisfaction. The perceived value of online travel agency website users has positive impart on satisfaction and repurchase intention. Satisfaction of online travel agency web site users have positive impacts on repurchase intention. But safety has no impact on perceived value while positive impacts on satisfaction was affected. Conclusions - First, in the online travel agency web site e-service quality, safety has no impact on perceived value while it was shown to have positive impacts on satisfaction because the users of online travel agency web sites believe that the protection of personal information, the defense of cracker and the safeguard of payment security are the basic premises of website operation. Although safety does not have impacts on perceived value, users benefits will suffer damage when hacker intrusion and other accidents occur so that online travel agency web sites should not ignore the security concerns. Second, credibility is a major concern for online travel agency web site users. At this time, it is necessary for the web site to establish a system to display both the commodity information and the using experience published on the user's SNS, thus improving the credibility of the website information.

• 벤처창업연구
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• 제7권3호
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• pp.105-113
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• 2012

온라인 쇼핑몰에 대한 연구는 정보 기술과 물류 기술 등 여러 분야로 구분하고 연구해 왔다. 그러나 마케팅 관점에서 정보기술 이용에 관한 연구와 배송서비스에 대한 소비자의 인식, 소비자의 행위에 대한 동시적인 고찰 연구가 필요하다. 그리고 고객신뢰도, 지각된 가치, 고객만족, 구매의도 간의 상호관계를 파악함으로써 지속적인 고객 창출과 유지를 위해 인터넷 쇼핑몰의 나아가야 할 방향을 제시함과 아울러 경쟁력을 높이고자 한다. 본 연구의 목적은 인터넷 쇼핑몰에서 실제 구매 경험이 있는 소비자를 대상으로 웹 사이트 품질과 배송 서비스, 고객만족도 및 구매의도간의 영향관계를 알아보는 것이다. 다시 말하면 먼저 기존의 문헌고찰 및 실증분석을 통해, 웹 사이트품질이 고객신뢰도와 지각된 가치에, 고객신뢰도가 고객만족과 구매의도에. 지각되는 가치가 고객만족과 구매의도에, 그리고 고객만족이 구매의도에 어떻게 영향을 미치는가를 전체적인 흐름으로 이해하고, 이 개념들 간의 관계를 설명함으로써 웹 사이트 품질 향상을 위한 효율적이고도 효과적인 전략적 틀을 제시하고자 한다.

• 디지털융복합연구
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• 제11권6호
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• pp.113-127
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• 2013

오픈마켓의 지속적 성장으로 인해 업체간의 경쟁이 예상되므로 높은 품질확보를 통한 기존 사용자의 이탈방지와 새로운 사용자창출을 위해 노력하고 있다. 마케팅분야에서 서비스 품질에 대한 평가척도로 사용되던 서비스 품질을 확대하여 오픈마켓에 맞게 e-서비스 품질로 변환하여 사용하기도 한다. Udo et al.[6]은 정보시스템의 관점에서 Parasuraman et al.[2]의 e-서비스 품질과 DeLone and McLean[7]의 정보시스템 성공모델을 결합하여 웹서비스 품질로 제안하고 있다. 본 연구에서는 Udo et al.[6]의 모형을 기반으로 한 오픈마켓의 웹 서비스 품질 영향요인으로 웹사이트 개인정보보호, 웹사이트 컨텐츠, 웹사이트 편의성 그리고 오픈마켓 이미지를 제안하였다. 부산지역에 거주하는 대학생과 대학 내 평생교육원 수강생 301명을 대상으로 설문한 결과 네 가지는 모두 오픈마켓의 웹 서비스 품질에 긍정적인 영향을 미치며 궁극적으로 웹서비스 품질은 오픈마켓 사용자의 정보시스템 만족에 긍정적인 영향을 미치는 것을 발견하였다.

• 한국조리학회지
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• 제10권2호
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• pp.59-71
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• 2004

This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.493-517
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• 2008

The purpose of this research is to identify effect of communication strategy as effectively communication method which is decreasing Internet Web site users' perceived information privacy concerns as important factor affecting to positive behavior or behavioral intentions on long-term relational outcome perspectives. This study suggests alternatives concepts and causal relationship about information privacy issues. First, it addressed collaborative communication strategy (CCS) model of effective communication method for Web site's IPP to users. Second, it provided comparing and integrating streams of information privacy research on long-term relational outcomes perspective. Third, it assessed effectiveness of Web site's IPP on organization legitimacy ensured continuous survival of organization. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 684 responses from the users of 21 Internet Website among entirely finance, recruit, portal /e-store Web site. It was learned that CCS(as a communication method) and relationship quality(representing long-term relational outcomes)was positively associated with decreasing user's IPC more than privacy risk. Also, legitimacy to information privacy practice positively associated with willingness to information providing more than negative effect of IPC. Lastly, their association strength was partially moderated by the type of real information sensitivity.

• 대한안전경영과학회지
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• 제3권3호
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• pp.151-164
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• 2001

Currently, there are little evaluated model for each industry and systematic analysis for each item about current business web sites. And the approach way to improve it all depends on individual. This research is about two different points of view on I-Evaluation development as an approach method to provide analysis, evaluation, and guideline on business web sites. The one is about developing a working step and a site evaluation model that are necessary to improve the quality of site. The other is about a framework development to apply a feedback on site most rapidly and site optimization. The former is from the methodological point of view for I-Evaluation, and the latter is from the point of view for I-Evaluation Framework. In terms of methodology, developing site evaluation model and defining a working step belong to it. Site evaluation model means customizing each customers web site, using each evaluated scoring model which can be a standard for each industry to analyze a similar business web site. Defining a working step means defining input and output parameters for composed elements, working processes, and results analysis on an evaluated model. And also it includes building a working environments to automatic steps mentioned the above by clarifying them.

• 경영과학
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• 제17권3호
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• pp.161-180
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• 2000

The purpose of this paper is to propose an analytical model for evaluating Internet Web sites, that is comprehensive and flexible enough to accomodate different categories of Internet Web sites. This paper is intended to identify critical success factors of Internet Web sites to determine criteria for evaluating the Web sites, and use the criteria to develop a framework for comprehensive evaluation of Internet Web sites. The framework consists of eight categories, including design, business functions, trustworthiness, interface, technology, community, contents, and others. An empirical study designed to validated the framework has been conducted for each of the three Web site categories, including (1) information provision, (2) product sale, and (3) customer service. The results show that ‘content ’ is the most important for information provision Web sites, ‘trustworthiness’for product sale Web sites, and ‘design’ for customer service Web sites. The framework may be used not only as a tool to evaluate Internet Web sites, but also as a checklist to improve the quality of a Web site that is under development.

• 디지털융복합연구
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• 제5권1호
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• pp.141-157
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• 2007

Due to the development of Internet and networking technologies, it is much more easier to get in touch with public service through the web services such as tax, travel information, getting a job, etc. In order to measure the quality of official government web sites, we are to test the difference between the web quality of the government sites and the offline feature of the same official service by means of customer perspectives. The resulting of this study show that the quality of official web site has been improved so far though such areas as privacy, security needed to be updated. Especially the web interface or contact point of the digital media should be reflected customer's need so that the online materials may be quickly updated according to the request of client's.

• 보건교육건강증진학회지
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• 제22권3호
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• pp.83-95
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• 2005

Objectives: The aim of this study was to assess the quality of the information and characteristics associated with information packaging, and develop suggestions for how this web site might be improved. Methods: The 50 sites were selected for evaluation. Inclusion criteria for evaluation were the purpose and the popularity of the sites. Two kinds of evaluation tool were employed for the analysis: one that evaluate the quality of information and the design of the web sites, and another that evaluate the covered contents. A scoring system allowed the sites point on yes/no basis on the evaluation items. The association between quality of the web sites on sexuality education and their site characteristics were assessed using ANOVA. Conclusions: Major conclusions were as follows. First, the scope and currency of the selected web sites were found to be appropriate. Second, the authority of the information was found to be the most serious problem of the selected sites. Third, the category of sexual behavior found to be the most frequently mentioned and sexual health was the second. The least mentioned category was personal skills. Finally, sites operated by private organization were found to have more accurate information and better design feature than those operated by public organization and/or individual.

• 패션비즈니스
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• 제16권6호
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.