• Title/Summary/Keyword: Web Service Quality

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The Evaluation Study of Service Quality of Tobacco Cessation Information on the Internet Web Sites in Korea (건강정보의 품질평가 연구 : 인터넷 금연 정보 사이트 서비스 품질 평가를 중심으로)

  • Yoo Hye Ra;Jang Yeon Soo;Ban Geum Ok
    • Journal of Korean Public Health Nursing
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    • v.17 no.2
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    • pp.278-286
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    • 2003
  • In this study quality of tobacco cessation information provided through Internet web sites was evaluated in terms of retrievability, easy of use, user-supportiveness, feedback, and continuity. This study limited to those internet web sites developed and delivered by Korean public health service organizations or their related institutions or associations. This study analyzed 8 internet web sites and evaluation criteria developed by Chung, Yong Chul (2002) and Yoo, Sarah (2001) were used. Study results indicated that retrievability was evaluated low except search-speed of data: the easy of use was evaluated moderately: user-supportiveness was evaluated moderately: feedback, and continuity of those sites were evaluated low. The quality of tobacco cession information of those sites are needed to be improved. The development of guidelines for standardized health information on Internet web sites is necessary, too.

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DETERMINANTS OF US CVB'S WEBSITE SERVICE QUALITY (미국 컨벤션뷰로의 웹사이트 서비스 품질결정요인)

  • Kim, Min-Sook;Bang, Ho-Yeol
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.125-151
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    • 2008
  • Website service quality is widely accepted as one of the key determinants of online business success. Several studies identified key factors that determine the website service quality factors appropriate for online business environments. A convention and visitors bureau (CVB) website is a service portal that delivers information online about a destination so users can develop an overall image of the location. CVBs struggle to deliver positive destination images because the competition among destinations to host conventions is intense. In spite of the important role of CVBs and the beneficial spillover effect of CVBs, there are few studies available reporting on the unique service qualities of a CVB website. The primary purpose of this study was to examine the determining factors that are appropriate for CVB websites from the meeting planners' perspective. The research questions arc: What are the determining factors of service quality of a CVB website? Do the determining factors of CVB website service quality positively influence meeting planners' satisfaction? The new conceptual framework was developed from a variety of destination marketing and Internet marketing concepts: e-servicescape management, web community network, Internet service encounter management, and online system quality. Empirical results indicate that three of the four factors, that is, e-servicescape, web community network, and online system quality are important determinants in evaluating CVB website service quality. The findings also show that three determinants have significant and positive influence on meeting planners' satisfaction. The findings from this study will provide meaningful advice for CVB website quality management. To enhance the CVB website service quality and satisfaction level of meeting planners, these three determinants' should be considered of the utmost strategic importance and priority.

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Why Do Customers Purchase from a Website? Activity-based Web Presence Readiness Model

  • Kang, Kyungwoo;Kim, Yong Jin;Shin, Seung Kyoon
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.85-102
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    • 2013
  • This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post-Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e-commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

Location-based Selection of Services in Web Service Composition (웹 서비스 조합에서 서비스의 위치기반 선택)

  • Nasridinov, Aziz;Byun, Jeongyong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.04a
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    • pp.674-675
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    • 2010
  • Since in web service composition, the same service may be offered by different providers with different Quality of Services (QoS) attributes, selection criteria are needed to select which Web Services will be considered for composition. Location of provider can be one of these criteria and intends to decrease the number of remote interactions between providers as well as reducing waiting time of service consumer. Therefore in this paper, we present technique for composing web services according to their location by semantically describing customer's goals and provider's web service capability by means of carefully designed ontology and logical expression.

The Effect of Community Type and Service Quality on User Satisfaction of Brand Community (브랜드 커뮤니티 개설유형 및 서비스 품질 특성이 사용자 만족에 미치는 영향)

  • Yun, Hae-Jung;Lee, Ji-Yeon;Lee, Choong-C.
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.167-184
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    • 2009
  • New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

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A Study on Implementation and Design of Web-based Q-Cost Management System : Part 2; Implementation (웹 기반의 품질코스트 관리시스템 구축 : 제2부; 시스템 구축)

  • Kim Yon-Soo;Chung Young-Bae
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.27 no.4
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    • pp.179-186
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    • 2004
  • The purpose of this study is to implement web-based quality cost management system to measure the performance of quality improvement activities in the business firms. Developed WQCMS(Web-based Q-Cost Management System) have ability to collect and analyze quality data generated from various different departments in the inside or outside of the enterprise without any limitations, if end-users are able to access wide area network. It provides the capability to integrate quality information from database and to generate various easy analysis reports to management's needs using built-in analysis tool modules with real-time. The proposed system was developed using Microsoft's .Net technology, ASP.NET and MS-SQL Server 2000. By web-enabling Q-cost management system, the effectiveness of the system management and utilization was realized by easiness of information integration and economical efficiency.

Dynamic Web Page Personalization Using Intimacy Theory (친밀도 이론을 이용한 웹 페이지의 동적 개인화)

  • Kim, Jin-Hwa;Byun, Hyun-Soo
    • Asia pacific journal of information systems
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    • v.14 no.4
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    • pp.147-162
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    • 2004
  • A major difference between on-line services and off-line services is in the quality of the service they provide. On-line services lack of dynamic interface between customers and service providers. Traditional studies on personalizing web services do not consider the intimacy level of customers to web services. This study suggests a web personalizing method to satisfy customers in on-line using intimacy theory, cluster analysis, and data mining. The goal of this study is to support customers in web with more intimate service. It also offers improved services to customers by personalizing web services dynamically.

A QoS-aware Service Selection Method for Configuring Web Service Composition (웹 서비스 합성 구성을 위한 QoS고려 서비스 선택 기법)

  • Yoon, Kyoung-A;Kim, Yoon-Hee
    • The KIPS Transactions:PartD
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    • v.19D no.4
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    • pp.299-306
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    • 2012
  • To fulfill the complex user requirement, composition web service comprised of existing services is considered from the efficient and reusable point of view instead of making entirely new web service. However, with the growing the number of web services which provide the same functionality but differ in quality value, the service composition becomes a decision problem on which component services should be selected such that end-to-end QoS constraints by the client and overall QoS of the composition service are satisfied. QoS of service aspects is a determinant factor for selecting the services, since the performance of the composed service is determined by the performance of the involved component web service. In this paper, hybrid genetic algorithm is presented to select component services to take part in the QoS-aware composition. The local search method is used to be combined with the genetic algorithm to improve the individuals (component service) in population as well as composed service. The paper also presents a set of experiments conducted to evaluate the efficiency of selection algorithm using the real web service data.

The Intention of Repurchase on e-Service Quality by Online Travel Agency Site (온라인 여행사 사이트 e-서비스품질이 지각된 가치, 만족도, 재구매의도에 미치는 영향)

  • Niu, Ling-Xiao;Lee, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.9 no.7
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    • pp.61-70
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    • 2018
  • Purpose - The purpose of this research is reflected on the rapid development of online tourism industries. The study was to establish the strategy for Korean tourism enterprises to develop tourist commodities suitable for Chinese tourists and attract them to visit Korea by the empirical analysis of the relation between repurchase intention of tourists and its premise variables (e-service quality, perceived value and satisfaction). Research design, data, and methodology - This research carried out a questionnaire survey on Chinese tourists who visited Korea with experience of using the online travel agency web sites. A total 398 answers were recovered, 41 of them were excluded due to the dishonest answers and 357 of them were finally analyzed. The data was analyzed with IBM SPSS AMOS 22.0. Results - The research results show that in the online travel agency web site e-service quality, convenience, interactivity, information validity, credibility had a positive impacts on perceived value and satisfaction. The perceived value of online travel agency website users has positive impart on satisfaction and repurchase intention. Satisfaction of online travel agency web site users have positive impacts on repurchase intention. But safety has no impact on perceived value while positive impacts on satisfaction was affected. Conclusions - First, in the online travel agency web site e-service quality, safety has no impact on perceived value while it was shown to have positive impacts on satisfaction because the users of online travel agency web sites believe that the protection of personal information, the defense of cracker and the safeguard of payment security are the basic premises of website operation. Although safety does not have impacts on perceived value, users benefits will suffer damage when hacker intrusion and other accidents occur so that online travel agency web sites should not ignore the security concerns. Second, credibility is a major concern for online travel agency web site users. At this time, it is necessary for the web site to establish a system to display both the commodity information and the using experience published on the user's SNS, thus improving the credibility of the website information.

The Effect of Perceived e-Service Quality and Other-Word of Mouth on Customer Satisfaction and Revisit Intention - In a Family Restaurant Website (온라인 서비스품질에 대한 자신의 인지적 평가와 타인의 구전효과가 고객만족도와 재방문의도에 미치는 영향 - 패밀리 레스토랑 웹사이트를 대상으로)

  • Moon, Yun Ji
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.5
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    • pp.2157-2167
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    • 2013
  • The current paper aims to analyze the influence of users' self evaluation of e-service quality and others' word-of-mouth(WOM) on customer satisfaction and revisit intention in a family restaurant web site. The research model includes the constructs of service quality, WOM, customer satisfaction, and revisit intention. This study examines the hypothesized model using data from 175 college students around the Seoul metropolitan area who have visited a family restaurant as well as used its web site during the last three months. The findings show that service quality has a significant impact on customer satisfaction and a full-mediation effect between WOM and customer satisfaction. In addition, customer satisfaction has a significant influence on revisit intention. Family restaurants need to have an effort to manage service quality factors and social influences such as online WOM in order to use a web site as a tool of customer relationship management.