Browse > Article

Dynamic Web Page Personalization Using Intimacy Theory  

Kim, Jin-Hwa (서강대학교 경영학과)
Byun, Hyun-Soo (서강대학교 대학원 경영학과)
Publication Information
Asia pacific journal of information systems / v.14, no.4, 2004 , pp. 147-162 More about this Journal
Abstract
A major difference between on-line services and off-line services is in the quality of the service they provide. On-line services lack of dynamic interface between customers and service providers. Traditional studies on personalizing web services do not consider the intimacy level of customers to web services. This study suggests a web personalizing method to satisfy customers in on-line using intimacy theory, cluster analysis, and data mining. The goal of this study is to support customers in web with more intimate service. It also offers improved services to customers by personalizing web services dynamically.
Keywords
Web Personalization; Interpersonal Distance; Intimacy Theory; Proxemics; Dynamic Web Interface;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Bailenson, J.N., Blascovich, J., Beall, A.C. and Loomis, J.M., 'Interpersonal Distance in Immersive Virtual Environments,' Personality & Social Psychology Bulletin, Vol. 29, No. 7, 2003, pp. 819-833   DOI   ScienceOn
2 Forge, S., 'High-power computing and the value chain: IT use in the packaged consumer goods industry,' Futures, Vol. 26, No. 4, 1994, pp. 430-452   DOI   ScienceOn
3 Levinger, G. and Raush, H.L., Close relationships: perspectiνes on the meaning of intimacy, Amherst: University of Massachusetts Press, 1977
4 Peppers, D. and Rogers, M., The One to One Future: Building Relationships One Customer at a Time, Doubleday, New York, 1997
5 Turban, E., King, D., Lee, J.K. and Viehland, D., Electronic Commerce 2004: A Managerial Perspective, Prentice Hall, 2003
6 Zmud, R.W., 'Individual differences and MIS success: a review of the empirical literature,' Management Science, Vol. 25, No. 10, 1979, pp. 966-979   DOI   ScienceOn
7 Allen, C., Kania, D. and Yaeckel, B., Internet World Guide to one-to-One Web Marketing, John Wiley & Sons, 1998
8 Schafer, J.B., Konstan, J. and Riedl, J., 'E-Commerce Recommendation Applications,' Data Mining and Knowledge Discovery, Vol. 5, No. 1, 2001, pp. 115-153   DOI   ScienceOn
9 Zeithaml, V.A., Berry, L.L. and Parasuraman, A., 'The Behavioral Consequences of Service Quality,' Journal of Marketing, Vol. 60, No. 2, 1996, pp. 31-46   DOI   ScienceOn
10 Hunt, H.K., 'CS/D-Overview and Future Research Direction,' Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, in H. Keith Hunt (ed)., MA:Marketing Science Institute, Cambridge, MA, 1977, pp. 455-488
11 Lederer, A. L., Maupin, D.J., Sena, M. and Zhuang, Y., 'The Technology acceptance model and the World Wide Web,' Decision Support Systems, Vol. 29, No. 3, 2000, pp. 269-282   DOI   ScienceOn
12 O'Cass, A. and Fenech, T., 'Web retailing adoption: exploring the nature of Internet users Web retailing behavior,' Journal of Retailing and Consumer Services, Vol. 10, No. 2, 2003, pp. 81-94   DOI   ScienceOn
13 Stern, B.B., 'Advertising Intimacy: Relationship Marketing and The Services Consumer,' Journal of Advertising, Vol. 26, No. 4, 1997, pp. 7-19
14 Ansari, A., Essegaier, S. and Kohli, R., 'Internet Recommendation Systems,' Journal of Marketing Research, Vol. 37, No. 3, August 2000, pp. 363-375   DOI   ScienceOn
15 Hall, E.T., The Hidden Dimension, Garden City, N.Y.: Doubleday, 1966
16 Rusbult, C.E., 'Responses to Dissatisfaction in Close Relationships: The Exit-Voice-Loyalty-Neglect Model,' Intimate Relationships: Development, Dynamics, and Deterioration, Darniel Perlman and Steve Duck (eds.), New York: Academic Press, 1987, pp. 209-237
17 McKenna, R., 'Real-Time Marketing,' Harvard Business Review, July-August 1995, pp. 87-95
18 Farquhar, B.J., Langmann, G. and Balfour, A., 'The Consumer Needs in Global Electronic Commerce,' Electronic Markets, Vol. 8, No. 2, 1998, pp. 9-12   DOI   ScienceOn
19 강찬열, '웹 사이트 개인화에 따른 사용자 만족도에 영향을 주는 요인에 대한 연구,' 동국대학교 대학원 정보관리학과, 2001
20 Beatty, S.E., Mayer, M., Coleman, J.E., Reynolds, K.E. and Lee, J., 'Customer Sales Associate Retail Relationships,' Journal of Retailing, Vol. 72, No. 3, 1996, pp. 223-247   DOI   ScienceOn
21 Agrawal, R., Imielinski, I. and Swami, A., 'Database Mining: A Performance Perspective,' IEEE Transactions on Knowledge and Data Engineering, Vol. 5, No. 6, 1993, pp. 914-925   DOI   ScienceOn
22 Cho, Y.H., Kim, J.K. and Kim, S.H., 'A Personalized recommender system based on web usage mining and decision tree induction,' Expert Systems with Applications, No. 23, 2002, pp. 329-342   DOI   ScienceOn
23 Cooley, R., Mobasher, B. and Srivastava, J., 'Data Preparation for Mining World Wide Web Browsing Patterns,' The Journal of Knowledge and Information Systems, Vol. 1, No. 1, 1999
24 Kalakota, R. and Whiston, A.B., Electronic Commerce: A Manager's Guide, Addison-Wesley, 1996
25 Kim, A.J., Community Building on the Web, Peachpit Press, Berkeley, CA, 2000
26 Pisaruk, H.I. and Foster, S.L., 'Adolescent friendships and peer acceptance: Implications for social skills training,' Clinical Psychology Review, Vol. 10, No. 4, 1990, pp. 425-439   DOI   ScienceOn
27 Rygielski, C., Wang, J.C. and Yen, D.C., 'Data mining techniques for customer relationship management,' Technology in Society, Vol. 24, No. 4, 2002, pp. 483-502   DOI   ScienceOn
28 Morgan, R.M. and Hunt, S.D., 'The Commitment-Trust Theory of Relationship Marketing,' Journal of Marketing, Vol. 58, No. 3, 1994, pp. 20-38   DOI   ScienceOn
29 Head, A.J., Design wise: a guide for evaluating the interface design of information resources, Medford, NJ: Information Today, 1999
30 Brewer, M., 'Measuring Customer Intimacy,' Valoris Abram Hawkes, 2000, pp. 1-6
31 Taylor, S.A. and Baker, T.L., 'An Assessment of the Relationship Between Service Quality and Customer Satisfaction in the Formation of Consumer's Purchase Intention,' Journal of Retailing, Vol. 70, No. 2, 1994, pp. 163-178   DOI   ScienceOn
32 Rezgui, A., Bouguettaya, A. and Eltoweissy, M.Y., 'Privacy on the Web: facts, challenges, and solutions,' IEEE Security & Privacy Magazine, Vol. 1, No. 6, 2003, pp. 40-49   DOI   ScienceOn
33 Eighmey, J., 'Profiling user responses to commercial web sites,' Journal of Advertising Research, Vol. 37, No. 3, 1997, pp. 59-66
34 Quinlan, J.R., 'Decision Trees and Decision making,' IEEE Transactions on Systems, Man and Cybernetics, Vol. 20, No. 2, March-April 1990, pp. 339 - 346   DOI   ScienceOn
35 Hoffman, T.P. and Novak, D.L., 'Marketing in Hypermedia Computer-Mediated Environments: Conceptual foundations,' Journal of Marketing, Vol. 60, No. 3, 1996, pp. 50-68   DOI   ScienceOn
36 김재경, 서지혜, 안도현, 조윤호, '협업 필터링 기법을 활용한 개인화된 상품 추천 방법론 개발에 관한 연구,' 한국지능정보시스템학회논운지, 제8권 제2호, 2002, pp. 139-157   과학기술학회마을
37 Han, J. and Kamber, M., Data Mining: Concepts and Techniques, San Francisco, Calif: Morgan Kaufmann, 2001
38 McKinney, V., Yoon, K. and Zahedi, F.M., 'The measurement of web-customer satisfaction: an expectation and disconfirmation approach,' Information Systems Research, Vol. 13, No. 3, 2002, pp. 296-315   DOI   ScienceOn
39 김종우, 배세진, 이홍주, '협업 필터링 기반개인화 추천에서의 평가자료의 희소 정도의 영향,' 경영정보학연구, 제14권, 제2호, 2004, pp. 131-149
40 Cheung, K.W., Kwok, J.T., Law, M.H. and Tsui, K.C., 'Mining customer product ratings for personalized marketing,' Decision Support Systems, Vol. 35, No. 2, 2003, pp. 231-243   DOI   ScienceOn
41 Fletcher, G.J.O., Simpson, J.A., Thomas, G. and Giles, L., 'Ideals in Intimate Relationships,' Journal of Personality and Social Psychology, Vol. 76, No. 1, 1999, pp. 72-89   DOI   ScienceOn
42 Ickinger, W.J. and Morris, S., 'Psychological Characteristics and Interpersonal Distance,' Tulane University, 2001
43 Lin, J. Chuan-Chuan and Lu, H., 'Toward an understanding of the behavioral intention to use a website,' International Journal of Information Management, Vol. 20, No. 3, 2000, pp. 197-208   DOI   ScienceOn
44 이동원, '웹사이트 개인화가 고객 로열티 증진에 미치는 영향에 관한 연구,‘ 서울대학교 대학원 경영학과, 2001