• Proceedings of the Korea Database Society Conference
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• 2001.11a
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• pp.76-112
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• 2001

Web personalization entails the creation and dissemination of person- or group-specific content -- including, but not limited to, advertising, marketing campaigns, cross- and up-sell recommendations, or service and support information. (omitted)

• Management & Information Systems Review
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• v.17
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• pp.243-261
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• 2005

A research model based on the concept of a strategic grid was developed to examine the relationship between the role of information system(IS) and organizational use of the web-based electronic commerce(EC) system to achieve business competitiveness. A survey questionnair was sent eletronically to 141 internet shopping malls which sell physical goods direct to an individual end consumer and 125 usable responses were abtained. The results indicated that firms with the strategic views of IS make more use of web-based EC system than firms with support views of IS to achieve their bossiness goals.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.303-306
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• 2010

Personal information being leaked, and personal assets that through a malicious web site for hackers to exploit. Other confidential information via the web site of the country, and your personal information by illegally accessing the data has been obtained who Hacker forces are operating in some countries. Due to the problem of web site management has many vulnerabilities that web sites, as well as programs. In this paper, in the trend world, as well as domestic XSS, SQL Injection, Web Shell analysis of the vulnerability to attacks and XSS, SQL Injection, Web Shell is a direct attack to attack. Security measures are presented what after the attack demonstrated the hack to data collection, analysis. In this study, web site management, web site security and safety can be improved and research will contribute.

• Agribusiness and Information Management
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• v.1 no.2
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• pp.133-156
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• 2009

This study proposes development strategies for domestic e-commerce of agricultural products. So far, it grows quantitatively so fast, but because of lack of continuous management, it does not work properly. Previous studies have some outcome for vitalization of e-commerce, but they have limits that they neglect rapid changes of e-commerce circulation structures and practical problems farmers go through when they sell their products. This study deals with these problems more than previous. The first phase of this study analyzes two cases of overseas successful and failure e-commerce sites of agricultural products, for example, Wine.com and Webvan.com. The second phase analyzes As-Is and distribution structure of domestic e-commerce of agricultural products. Finally this study asserts three strategies for domestic e-commerce of agricultural products based on Web 2.0 environment.

• Journal of Intelligence and Information Systems
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• v.7 no.1
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• pp.97-121
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• 2001

Until now, we have believed that one of advantages of cyber market is that it can virtually display and sell goods because it does not necessary maintain expensive physical shops and inventories. But, in a highly competitive environment, business model that does away with goods in stock must be modified. As we know in the case of AMAZON, leading companies already consider merchandise management as a critical success factor in their business model. That is, a solution to compete against one's competitors in a highly competitive environment is merchandise management as in the traditional retail market. Cyber market has not only past sales data but also web log data before sales data that contains information of path that customer search and purchase on cyber market as compared with traditional retail market. So if we can correctly analyze the characteristics of before sales patterns using web log data, we can better prepare for the potential customers and effectively manage inventories and merchandises. We introduce a systematic analysis method to extract useful data for merchandise management - demand forecasting, evaluating & selecting - using web mining that is the application of data mining techniques to the World Wide Web. We use various techniques of web mining such as clustering, mining association rules, mining sequential patterns.

• Knowledge Management Research
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• v.12 no.5
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• pp.41-57
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• 2011

Social commerce is simply a kind of e-commerce by adopting SNS(Social networking service). It has been spread as SNS is widely used all over the world. In this situation, companies attempt to make the best use of social commerce to understand its advertising effect and to sell more products and/or services they provide. Although social commerce is a recent trend in Korea, it is necessary for companies to find a way to effectively adopt and utilize the social commence. Therefore, the focus of this study is to identify critical success factors for social shopping. We generated 40 items to measure 8 constructs. Using data collected from 300 respondents who have experienced both SNS and social shopping, we analyzed our model and its hypotheses. The analysis result shows that social shopping customers don't use SNS to get information when they purchase products and/or services in social shopping web sites.

• Journal of the Korea Society of Computer and Information
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• v.5 no.3
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• pp.40-45
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• 2000

Recently. the advent of WWW increased the population of internet users and many institutions are carrying out technical development research to implement spatial data distribution environment via internet because importance of Web Geographic Information System(WGIS) is being increased highly. To be accessed WGIS data, we need Spatial Data Electronic Distribution System(SDEDS) which registers and sell spatial data in WWW. In this paper, we Propose and design effective SDEDS to expel spatial data electronic distribution system which is connected WWW. Therefore, we show how to implement and functions of each module.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.3 s.9
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• pp.50-57
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• 2006

The purpose of this study is to scrutinize Internet sites which recently promote and sell Hanbok products online and to compare and analyze the formation and management conditions of those by types. One hundred thirty well-known Internet sites related to Hanbok products were studied on the formation and management conditions. The elements of Hanbok products, sales, promotion, and customer service were also discussed as details. In this study, those Internet sites were divided into six categories; private Hanbok designer sites, famous Hanbok brand sites, Hanbok specialized shopping mall sites, Hanbok rental sites, general and specialized Hanbok sites, and Hanbok information sites. The results of this study are as follows. First, the sites of private Hanbok designers and famous Hanbok brands are un for the purpose of promoting rather than selling its products. Second, the object of operating Hanbok specialized shopping mall sites is to sell its products via the Internet with practical Hanbok and kids Hanbok as the central items. These sites are fairly well organized. They show various items and provide information on descriptions, prices, and sizes of its products and offer customer service for sales. Third, custom-made Hanbok is also available alongside of Hanbok rentals on Hanbok rental sites. There are two kinds of rentals, door-to-door rental and online rental and customers normally rent traditional Hanbok for their needs. Fourth, products are sold in the order of kids Hanbok, practical Hanbok, Hanbok accessories, and traditional Hanbok on the general and specialized Hanbok sites. Finally, Hanbok information sites furnish various information on Hanbok and provide link services through making partnerships with other Hanbok cooperations.

• Journal of Fashion Business
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• v.21 no.1
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• pp.134-147
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• 2017

The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.175-187
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• 2010

E-commerce has been developing rapidly by enabling companies to sell their products or services online. However, adoption of an e-commerce website still faces lots of problems, such as changing consumer behaviors from purchasing in physical stores to purchasing online, privacy and risk, and so on. The purpose of this study is to analyze the influence of consumers' attitude on actual purchasing behavior based on the degree of product information. In this study, we designed two kinds of product web pages which show different degrees of product information. The first web page has adequate product information, and the second one has much less product information than the first one. We found that according to degree of product information, there is a difference among perceived usefulness, privacy, attitude and actual behavior. And we also reveal weight difference between the two kinds of webpages. Finally, we indicated that variables have impact effect on both mutual relations and preceding relationships.