Proceedings of the Korea Database Society Conference (한국데이타베이스학회:학술대회논문집)
- 2001.11a
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- Pages.76-112
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- 2001
Contents Personalization
Abstract
Web personalization entails the creation and dissemination of person- or group-specific content -- including, but not limited to, advertising, marketing campaigns, cross- and up-sell recommendations, or service and support information. (omitted)
Keywords