• 한국전자거래학회지
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• 제7권1호
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• pp.19-34
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• 2002

The main objective of this research is to find out whether there exist any user interface factors that influence service information management professionals(SIMP)'s business activities on the web. The result of this study shows that there exists a significant level of difference between two groups of office Professionals： SIMP and general office management professionals on user interface factors. We analyzed the past and current research results and focused on four major evaluation categories： (1) web design, (2) structure, (3) navigation, and (4) interaction and identified 26 evaluation items in those categories. The study has been initiated by an intuition that there might be a significant difference in sets of user interface factors that influence SIMP and general office professionals. From the list of Best 100 Web Sites the best 30 information-providing web sites and the best 30 service-providing web sites were carefully chosen by a panel of 10 members for each group. To evaluate 60 web sites, another panel was formed by 30 professionals from each group, and they conducted evaluation in their own work settings. Reliability analysis on user interface factors and T-test to find out any influencing factors on SIMP were performed. As a result of this study, we have recognized that clarity, formation, consciseness, economics, and robustness are the most influencing user interface factors for web designers to concern when they develop web sites for SIMP. The study result can be improved by enhancing reliability of choosing target web sites In investigate and panel members. Also, in the future study it is recommended to investigate influencing factors for office professionals in terms of. age, sex, experience, academic background, etc.

• 디지털융복합연구
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• 제7권4호
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• pp.1-10
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• 2009

Korean e-Government web site has been evaluating as a distinguished government, ranked 5th of the 119 countries in the "Global e-government readiness index report 2005" by UN in 2006. However we have to focus poor rate of utilization in proportion to its high evaluation of e-Government ranking. These reason probably did not reflect the requirements of user to build and operate e-Government web site. In this paper we will provide the important factors to consider to build and operate e-Government web site. For this, we analyze the relative importance for evaluation factors of e-Government web site using AHP(Analytic Hierarchy Process).

• 산업공학
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• 제17권1호
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• pp.33-45
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• 2004

In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

• 디지털산업정보학회논문지
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• 제4권4호
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• pp.85-101
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• 2008

This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 한국경영과학회지
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• 제32권2호
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• pp.17-40
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• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 대한안전경영과학회지
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• 제6권2호
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• pp.127-139
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• 2004

Web-based services have fundamentally confidential problems due to characteristics of internet environment such as anonymity. These problems are serious obstacles to grow the web-based services. The security and confidence of web-based services rely on both service provider and users' opinion. But the former has difficulty in trusting the service provider and the latter takes too long time to propagete all users after converging their opinion. Therefore it is necessary to establish the objective and confidential evaluation and certification program for web-based service. In this paper, the internal and external web-based services evaluation and certification programs are compared and analyzed. The critical factors and evaluation methodology for secure and confidential web-based service are identified. Finally, this paper provides the improvement and strategy for web-based services evaluation and certification program.

• Journal of Information Technology Applications and Management
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• 제10권1호
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• pp.91-110
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• 2003

The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

• 경영정보학연구
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• 제5권2호
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• pp.91-108
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• 2003

인터넷과 웹을 전략적으로 이용하는 기업들이 기하급수적으로 증가하면서, 많은 기업들이 웹 사이트를 구축하여 운영하고 있다. 그러나 아직도 대부분의 기업들은 이를 충분히 활용하고 있지 못한 실정이다. 훌륭한 웹사이트를 구축했다 할지라도, 웹사이트가 사용자의 니즈를 충족시키지 못하고 사용자들이 웹사이트에 흥미를 느끼지 못한다면 웹사이트의 효과는 줄어들 것이다. 본 연구는 이러한 측면에서 사용자의 관점에서 본 웹 사이트의 동기유발 효과에 대하여 연구하였으며, 업종별 웹사이트 평가는 WebMAC Business에서 제공하는 흥미적 요인, 의미적 요인, 구조적 요인, 사용용이성 요인으로 사용자의 모티베이션을 측정하였다. 결과적으로, 이들 4가지 요인들은 업종별로 유의한 차이를 보였으며, 금융업, 인터넷 기업, 소매업에 비해 제조업은 상대적으로 웹 사이트의 모티베이션이 낮게 평가되었다.

• 정보관리학회지
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• 제25권4호
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• pp.185-204
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• 2008

본 연구에서는 선행연구의 연구 성과에 기초하여 웹정보의 신뢰성 평가에 영향을 미치는 요인들을 포괄적으로 추출한 다음, 이를 전문가를 대상으로 한 지표적합도 조사를 통해 웹 사이트의 신뢰성 평가지표의 개발을 시도하였다. 선행 연구에서 제시된 국외 54개, 국내 49개의 웹 신뢰성 평가요인을 부분적으로 축소하거나 통합하였으며, 아울러 웹 사이트의 신뢰성을 높이거나 떨어뜨리는 요인을 일부 분석에 추가한 다음, 웹정보신뢰성 평가지표 적합성 조사를 통해 웹정보 신뢰성 평가지표를 선정하고 계층화하였다. 이러한 과정을 통해 웹 신뢰성 평가에 영향을 미치는 1차 지표로서 웹사이트 신뢰성의 평가영역을 진실성 요인과 전문성 요인, 그리고 안전성 요인으로 나누었으며, 2차 지표로 진실성 요인을 믿음성과 명성으로, 전문성 요인을 유용성과 시의성, 그리고 경쟁력으로, 안전성 요인을 보안성과 안정성으로 나누었으며, 최종적으로 각 하위 요인별 네 개씩 모두 28개의 세부 요인을 추출하였다. 이렇게 개발된 평가지표를 소수의 전문가들을 대상으로 자기분야의 웹 사이트를 중심으로 한 지표 적합도 조사를 통한 검증과정을 거쳤다.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.334-341
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• 2002

As the interest in internet business increases, effective web site evaluation is in order. While web site evaluation is supposed to be based on feasible applicability and trust-worthy criteria. many researches on web site evaluation fails to rover the various business models and consider corporate-activity-related features. Besides, dealing with the limited aspects such as design and cognitive science is something to be desired on the previous researches. Therefore, This paper presents internet web site evaluation framework not only based on existing researches and analysis but also reflecting corporate strategies. The framework includes web sites contents, design, operation and management-related factors, and it is applied to companies to validate its applicability.