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An Empirical Study on Web Sites Evaluation by Industry Type  

Chung, Kyung-Soo (Department of Business Administration, Kyungpook National University)
Kim, Jung-Young (Department of Business Administration, Kyungpook National University)
Noh, Mi-Jin (Department of Business Administration, Kyungpook National University)
Publication Information
Information Systems Review / v.5, no.2, 2003 , pp. 91-108 More about this Journal
Abstract
The number of companies which use Internet and Web grow at an explosive rate and most of them made use of the Web sites for business activity such as publicity, advertising, customer support, and online retailing. However, there are very few empirical studies on web sites evaluation based on theoretical framework. The primary purpose of this study is to evaluate motivational effectiveness of Web sites using the WebMAC Business instrument. In this paper, we introduced a lot of Web sites evaluation studies and several IS studies based on the motivation theory. Web sites evaluation was performed by four motivational factors which include stimulating, meaningful, organized, and easy-to-use. There are significant differences among the industry type about motivational factors. This study identifies areas for improvement of existing Web sites and suggests several guidelines for development of Web sites from the user's perspective.
Keywords
Internet; Web Sites Evaluation; Web Site by Type of Industry;
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